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6 Reasons to Love this Earth-friendly Beauty Brand in Your 50s, 60s, 70s and 80s

At BOOM! by Cindy Joseph, we design makeup and skincare to meet your skin’s unique needs in your 50s, 60s, 70s and 80s.

But that’s not all we do.

Our founder, Cindy Joseph, believed in living in harmony with this beautiful Earth.

Ever since Cindy started BOOM!, we have followed her example. For more than 10 years, we have quietly made decisions that serve the planet we all call home.

Here are a few small ways we’re doing just that…

  • 1. No Added Extras that Can Harm the Planet

    We have never added parabens, phthalates or other questionable extras to our makeup or skincare that might harm this beautiful Earth. We also use organic and natural, plant-based ingredients as often as we can.

  • 2. Responsibly Sourced, Earth-friendly Ingredients

    For example, our Boomsilk® moisturizer contains organic honey and organic beeswax. We source these bee-produced ingredients from apiaries that meet rigorous USDA organic standards and encourage thriving bee populations. (That means safety for bees!)

  • 3. Compostable, Biodegradable and Recyclable Shipping Materials

    We ship all orders in either a biodegradable, compostable and recyclable envelope or a recyclable box with eco-friendly packaging inside. Either way, you can recycle or compost all shipping materials—so you never have to add to your carbon footprint.

  • 4. Easily Recyclable Bottles, Jars and Tubes

    You can easily recycle our bottles, jars and tubes. For example, Boom Bright™ mascara comes inside a recyclable, eco-friendly tube. This easy-to-squeeze tube is made from regenerative sugarcane crops. (That’s much healthier for the planet than fossil fuels.)

  • 5. No Animal Testing, EVER

    Like our founder, Cindy Joseph, we want to live in harmony with this planet and all the creatures that live here. That’s why we have NEVER tested our products on animals—and we never will. PETA has even certified that we’re 100% cruelty-free.

  • 6. Eco-friendly Makeup Bags

    Our most famous makeup, Boomstick Trio®, comes in a GOTS certified organic cotton makeup bag. “GOTS” stands for Global Organic Textile Standard. It’s a strict, voluntary standard that ensures our bags are made with organic fibers and no toxic chemicals.

    Plus, we’re always looking for new ways to streamline our production, so we can use even fewer of the earth’s resources.

    That’s just a glimpse. For more eco-friendly details, check out our makeup and skincare designed for pro-age, eco-conscious women like you.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boom Bright™

Boom Bright™

is our gentle mascara for sensitive, aging eyes. This soft-black mascara beautifully lengthens shorter lashes—without flaking or clumping. It comes in an eco-friendly sugarcane tube that you can squeeze to reach every last bit of mascara.

Shop now
Boomstick Trio®

Boomstick Trio®

is our most famous, multitasking makeup. With just three simple sticks, you get a moisturizer, blush, lipstick, bronzer, contour, eyeshadow and highlighter. You can apply all three in less than five minutes for a natural look that reveals your beauty.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boom Bright™

Boom Bright™

is our gentle mascara for sensitive, aging eyes. This soft-black mascara beautifully lengthens shorter lashes—without flaking or clumping. It comes in an eco-friendly sugarcane tube that you can squeeze to reach every last bit of mascara.

Shop now
Boomstick Trio®

Boomstick Trio®

is our most famous, multitasking makeup. With just three simple sticks, you get a moisturizer, blush, lipstick, bronzer, contour, eyeshadow and highlighter. You can apply all three in less than five minutes for a natural look that reveals your beauty.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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