BOOM BEAUTY was founded by Cindy Joseph, a pro makeup artist turned silver-haired model who believed beauty gets better with age. She built Boom to help women look great while embracing their natural selves. Today, we carry on her mission of simple, clean, and conscious beauty for every age
Simplified Beauty
Our products simplify your routine, nourish your skin and add the perfect pop of color – no fuss, just the fun and personalized results you want.
Concious Care
No rules. No limits. Just what works for you. Whether you're 30 or 70, dry-skinned or glowing, we're here to help you look and feel exactly like you.
Clean Formulas
We say no to the toxins and harsh chemicals so you can say yes to high quality organic ingredients and skin that feels as gorgeous as it looks.
Cindy Joseph’s Legacy
Cindy Joseph was a trailblazing makeup artist turned iconic silver-haired model at 49, redefining beauty by embracing every stage of life. After decades in the beauty industry, she saw a gap: Why were women encouraged to hide the natural signs of aging instead of celebrating them?
Driven by this question, Cindy created BOOM BEAUTY—a line of simple, multi-purpose beauty products designed to enhance, not conceal. Her vision was clear: Beauty isn’t about looking younger; it’s about embracing who you are at every age with confidence and joy.
Today, Cindy's legacy lives on, inpiring women worldwide to redefine beauty on their own terms, live authentically, and age well—together.