BOOM! Beauty by Cindy Joseph is the first pro-age cosmetic and skin care line for women of every generation. Made with only quality ingredients, BOOM! enhances the natural beauty of every woman—in every phase of life.

Created by a makeup artist who became a silver-haired supermodel at age 49, BOOM! brings the revolutionary idea of “pro-age” to women’s cosmetics and skin care.

The BOOM! Philosophy

Like our founder, we believe that women only get better, happier and more beautiful with age. Our value is innate. Our attractiveness is, too. We believe that you are unique and beautiful at every age. We encourage you to see yourself that way too.

We are Pro-age, not Anti-age

At BOOM!, we are committed to undoing the damaging myths we all carry about aging and encouraging each other to start living our truth—that as we get older, we get better.

We are building a global community of women who are part of the Pro-age Revolution, creating a larger cultural understanding that as we age we become happier, healthier, wiser and more authentically ourselves.

Our philosophy has inspired us to create an entire line of pro-age cosmetics and skin care to bring out a woman’s natural beauty at every age.

Hundreds of thousands of women use our creamy cosmetics to highlight the beauty of their 50s, 60s, 70s and beyond.

Our skin care line brings out your natural radiance in every decade of life. Made with nourishing, healthy and often all-natural ingredients, Boom’s revolutionary skin care gives you simple, safe products to moisturize, nourish, cleanse and exfoliate every inch of your skin.