The BOOM! Philosophy
Age Well. Live True. Glow On.
At BOOM!, we believe in celebrating who you are at every age—because beauty isn’t something you grow out of; it’s something you grow into.
Founded by the radiant and revolutionary Cindy Joseph, BOOM! was built on the idea that women don’t need fixing, covering up, or turning back time. We get better, wiser, and yes—more beautiful—with every passing year.
Pro-Age, Always
Cindy wasn’t just a makeup artist—she was a silver-haired model who turned the industry on its head at 49. She saw the outdated “anti-aging” mindset and said, No thank you. BOOM! was her answer—a line of skin-loving, joy-sparking, multi purpose essentials that reveal your natural radiance.
We don’t hide age. We highlight it.
Beauty Simplified
Makeup doesn’t have to mean 10 steps and a magnifying mirror. Our signature Boomsticks and multitasking favorites give you exactly what you need—nourishing hydration, a kiss of color, and a glow that comes from confidence.
Whether you're running errands or elevating your look for a special night out, your beauty routine should fit your life—not the other way around.
Conscious, Caring, Clean
No harsh chemicals. No empty promises. Just high-quality, clean ingredients that love your skin back. Our formulations are packed with natural goodness to support the changing needs of skin—without ever being fussy.
Think hydration. Think nourishment. Think skin that feels as good as it looks.
You, Unfiltered
We don’t believe in rules—or expiration dates. At BOOM!, beauty isn’t defined by age. It’s defined by authenticity, confidence, and the glow that comes from being fully, unapologetically yourself.
Our community is made up of real women embracing who they are, as they are. And that’s exactly who you’ll see in every photo, every story, every moment we share.
You don’t need to change to be beautiful. You already are.
The Pro-age Revolution
Our community is made up of real women embracing who they are, as they are. And that’s exactly who you’ll see in every photo, every story, every moment we share.
You don't need to change to be beautiful. You already are.
Aging isn’t something to hide. It’s something to celebrate. At BOOM!, we’re redefining beauty on our own terms—and we’re doing it out loud.
Our founder, Cindy Joseph, chose the name BOOM! because it’s the sound of a revolution. A joyful disruption. A bold call to embrace every stage of life with pride, softness, and strength.
We’re here to challenge outdated beauty myths and build a global sisterhood that honors wisdom, humor, boldness—and every silver strand along the way.
Our creamy, versatile formulas are trusted by women everywhere to reveal—not conceal—their natural beauty.
Sustainability with Soul
We keep our standards high and our ingredients kind. Our skincare line is infused with nourishing botanicals and often all-natural ingredients that help you care for your skin—and the planet—with ease.
No fluff. No filler. Just radiant, healthy skin every day of your life
Cindy Joseph’s Legacy Lives On
Cindy Joseph didn’t just start a beauty brand. She started a movement.
Her fearless embrace of aging redefined the beauty industry and created a space for women to show up fully as themselves—no filters, no fear. Her spirit lives in every Boom product, every joyful testimonial, every
woman who’s dared to say, I love who I am.
At BOOM!, we honor her legacy by continuing to champion pro-age beauty—real, radiant, and unapologetically you.