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Here at BOOM!, we are “pro-age.” While other companies tell you to hide your age, we believe in celebrating everything that already makes you beautiful in every decade of your life.
We design products that bring out your natural beauty in your 40s, 50s, 60s, 70s and beyond. Customers love our pro-age cosmetics and skincare that allow you to look your best—while still looking like YOU.
We carefully choose ingredients for all our products. We never add parabens or phthalates to our cosmetics or skincare. Instead, we hand-select quality ingredients that we can be proud of. That includes many sustainably sourced ingredients that honor our beautiful planet.
For our skincare, we also choose all-natural or organic ingredients as often as possible. For instance, our Boom moisturizers contain bee-produced ingredients like honey and beeswax to beautifully soften, hydrate and nourish your skin.