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"This water-based mascara is amazing! It lengthens my lashes without clumping or smudging, and it feels so lightweight."

Paula D.

Boom Bright™

4.1
Rated 4.1 out of 5 stars
6,437 Reviews
Regular price
$27.00 USD
Regular price
Sale price
$27.00 USD
Dermatologist-Tested & Non-Irritating
Dermatologist-Tested & Non-Irritating
Lash Conditioning Formula
Lash Conditioning Formula
Flake-Free Wear
Flake-Free Wear

Clean, Hydrating Mascara for All-Day Wear

Boom Bright is designed to meet the unique needs of mature women with finer lashes. This water-based, clean formula lengthens and separates while hydrating and nourishing your lashes for long-lasting comfort. The soft black shade is perfect for creating a natural, elegant look, while the smudge-proof, flake-free formula ensures all-day wear.

Key Ingredients

Acacia Senegal Gum: Adds hold for lash separation and definition.

Castor Seed Oil: Nourishes and strengthens lashes.

Aloe Vera Juice: Soothes and hydrates lashes and skin.

Jojoba Seed Oil: Conditions lashes without heaviness.

Tapioca Starch: Adds volume while keeping lashes light.

Hyaluronic Acid: Locks in moisture for softness.

Panthenol (B5): Strengthens and reduces breakage.

Rosehip Seed Oil: Provides antioxidant protection.

Biotin (B7): Promotes lash resilience and shine.

How to use

How to Use:

Application: Wiggle the wand from base to tips, layering for length and volume without clumping.

Removal: Use Boom Clean or Rosehip Cleansing Oil for gentle removal.

Pro Tip: Pair with Boom Brow for a complete eye look.

Ingredients
Water (Aqua), Acacia Senegal Gum, Glycerin, Tapioca Starch, Ricinus Communis (Castor) Seed Oil, Glyceryl Stearate, Iron Oxide CI 77499, Microcrystalline Cellulose, Brassica Campestris/Aleurites Fordi Oil Copolymer, Jojoba Esters, Stearic Acid, Potassium Cetyl Phosphate, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Gluconolactone, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glyceryl Caprylate, Pullulan, Panthenol (Provitamin B5), Tocopherol (Vitamin E), Cellulose Gum, Sodium Benzoate, Rosa Canina (Rosehip) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Biotin (Vitamin B7), Calcium Gluconate, Sodium Hyaluronate.
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4.1
Rated 4.1 out of 5 stars
6,437 Reviews
Rendering loop-subscriptions
4.1
Rated 4.1 out of 5 stars
6,437 Reviews
    100% No-Risk Money Back Guarantee

    We think you’re going to love your products! But if you aren’t completely satisfied with anything, you can return or exchange the item(s) within 60 days of purchase.

    You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!

    Boom Bright™
    Boom Bright™
    Boom Bright™
    Boom Bright™
    Boom Bright™
    Boom Bright™

    “Love it. My eyelashes have never looked better.”

    Boom Bright | Featured 1

    "I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” 

    —Beth Maxwell, Cleveland, TN

    “Moisturized lashes with a nice scent. How can you not love this?”

    Boom Bright | Featured 1

    “What’s really cool about this mascara is it doesn’t get clumpy like so many others do. Also, I noticed this the other day when I was wearing it for the first time, it’s really moisturizing... It gives it that nice little open look without it making you look like you’re in your 20s or 30s with the big, huge buildable mascaras that tend to just get so clumpy and just unrealistic looking. So moisturized, with a nice scent and all eco-conscious packaging material. No parabens. No gluten. How can you not love this?”

    —Victoria Gardner Smith, New York City, NY

    Boom Bright: Clean, Hydrating Mascara for All-Day Wear

    Boom Bright is designed to meet the unique needs of mature women with finer lashes. This water-based, clean formula lengthens and separates while hydrating and nourishing your lashes for long-lasting comfort. The soft black shade is perfect for creating a natural, elegant look, while the smudge-proof, flake-free formula ensures all-day wear. Boom Bright is enriched with lash-loving ingredients like Jojoba Seed Oil, Aloe Leaf Juice, and Hyaluronic Acid, providing moisture and care for both lashes and the delicate skin around the eyes. Packaged in sustainable sugarcane biopolymer, it’s good for both your lashes and the environment.

    "Boom Bright makes my lashes look fuller without the clumps."

    Anna J., 58

    "Finally, a mascara that’s gentle, hydrating, and lasts all day!"

    Lisa M., 62

    "Love the soft black color—it’s natural and never smudges."

    Rachel B., 47

    Boom Bright™ FAQs

    1. What is Boom Bright?

    Boom Bright is a clean, water-based mascara specifically designed for women over 50 with finer lashes. It lengthens and separates lashes while keeping them hydrated and healthy.

    2. How do I use Boom Bright?

    Application: Start at the base of your lashes and wiggle the wand upward to the tips, layering as needed to build length and definition without clumping.

    Removal: Use Boom Clean for gentle, easy removal that doesn’t tug or damage your lashes.

    3. Is Boom Bright suitable for sensitive eyes?

    Yes! Boom Bright is formulated for sensitive eyes. Its water-based formula is free from harsh chemicals and is designed to be gentle, making it ideal for daily use without causing irritation.

    4. Does Boom Bright smudge or flake?

    No, Boom Bright is designed to resist smearing, smudging, flaking, and running, providing all-day wear that stays in place, even for sensitive eyes.

    5. Is Boom Bright a clean beauty product?

    Yes, Boom Bright is part of Boom Beauty’s clean beauty line. It is cruelty-free and formulated without harmful ingredients like parabens, phthalates, or synthetic fragrances, making it safe for both your lashes and the environment.

    6. What are the key ingredients in Boom Bright?

    Boom Bright contains several nourishing ingredients, including:

    Jojoba Seed Oil: Soothes and hydrates lashes, helping them stay soft and moisturized.

    Aloe Leaf Juice: Calms the delicate skin around the eyes, acting as a humectant and anti-irritant.

    Hyaluronic Acid: Deeply moisturizes lashes, promoting hydration and softness.

    Rosa Damascena Flower Oil: Adds moisture retention while imparting a delicate fragrance for a sensory experience.

    7. Can Boom Bright be used with other Boom products?

    Yes! Boom Bright pairs beautifully with other Boom products. You can enhance your eyes by using Boom Brow to define your brows and Boomstick Glimmer to highlight your brow bone.

    8. Is Boom Bright travel-friendly?

    Yes! Boom Bright’s compact packaging makes it perfect for on-the-go touch-ups. It’s easy to carry and apply anytime, anywhere.

    What are people saying about Boom Bright™?

    4.1
    Rated 4.1 out of 5 stars
    Based on 6,437 reviews
    Total 5 star reviews: 4.1k Total 4 star reviews: 526 Total 3 star reviews: 584 Total 2 star reviews: 540 Total 1 star reviews: 689
    72%would recommend this product
    Slide 1 selected
    Rating
    Ratings
    6,437 reviews
    • LF
      Linda F.
      Verified Buyer
      5/20/25
      Rated 5 out of 5 stars
      Easy to remove

      Find htis mascara very easy to remove and doesn’t come off during the day. It is a very light mascara and looks natural

    • MS
      Mary S.
      Verified Buyer
      5/16/25
      Rated 5 out of 5 stars
      Highlighter

      This is a great product.

    • MG
      Mary G.
      Verified Buyer
      5/15/25
      Rated 5 out of 5 stars
      I love the Boom Bright Mascara

      I am almost 67 years old and this mascara gives just enough coverage without feeling overdone. I hate when older women can't open their eyes due to mascara that clumps and is too thick for their fine lashes. This mascara goes on evenly with thinner coats so you never look "overdone".

    • SC
      shelia c.
      Verified Buyer
      5/13/25
      Rated 5 out of 5 stars
      Doesn’t clump

      Like some mascara do

    • TW
      Teresa W.
      Verified Buyer
      5/6/25
      Rated 5 out of 5 stars
      Healthy mascara

      love these products…i tried the mascara yrs ago but wasnt happy with it…just retried it and i love the improvement….