New products Join Сlub
New products Join Сlub

Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

Create a Natural Makeup Look to Match Your Style of Glasses As You Age

If you’ve worn glasses for decades, you might consider them part of your signature look. Bold frames and bright colors tell the world something about your style.

Glasses also present their own makeup challenges—especially as you age.

At BOOM! By Cindy Joseph, we have five tips to help you apply makeup that enhances your natural beauty—regardless of which frames you choose to wear.

  • 1. Let your frames guide your eye makeup.

    Love chunky or bright frames? Take a lighter approach to your eye makeup. Balance your bold frames with a single layer of our soft-black mascara, Boom Bright™.

    Wear lighter or rimless frames? Add more drama to your eye makeup with two layers of Boom Bright mascara and a cream-based eyeshadow like Boomstick Glimmer®.

  • 2. Reach for mascara, not eyeliner.

    If you’re nearsighted, prescription lenses can make your eyes appear smaller. Heavy eyeliner can accentuate this effect.

    Try skipping the eyeliner for a more natural look. Apply Boom Bright to just your lash line to define your eyes without making them look smaller.

  • 3. Choose a mascara that doesn’t flake.

    We always suggest using a gentle mascara with clean, hypoallergenic ingredients like our Boom Bright as you age.

    If you have glasses, there’s another reason to try Boom Bright. It’s designed to NOT flake into your eyes. That means it won’t flake onto your glasses either.

    4. Add shape and volume to your brows.

    Brows frame your face. When you’re wearing glasses, they also frame your frames.

    For thinning or unruly brows, try our Boom Brow™. This lightweight shaping mousse adds volume, shape and definition—while holding your brows in place above your rims.

    5. Use a cream-based eyeshadow.

    Feel like your eyes disappear behind your glasses?

    Use a creamy eyeshadow with a sheen, like Boomstick Glimmer, to draw light and attention to your eyes—without highlighting any fine lines.

    Your signature look awaits…

    You’ll find everything you need to match your makeup to your signature glasses in our online store at BOOM! By Cindy Joseph.

    At BOOM!, we design simple, straightforward makeup to reveal your natural, authentic beauty at every age. Click below to check out our line.

    SEE OUR LINE FOR EVERY AGE

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

{"id":4510390878321,"title":"Boom Bright™","handle":"boom-bright","description":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2020-06-12T15:04:18-04:00","created_at":"2020-06-09T21:28:21-04:00","vendor":"BOOM! by Cindy Joseph","type":"Cosmetics","tags":["loop-mascara","OCU-BBRIGHT10"],"price":2700,"price_min":2700,"price_max":2700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31800032395377,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"BBRIGHT14-B","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Boom Bright™","public_title":null,"options":["Default Title"],"price":2700,"weight":20,"compare_at_price":null,"inventory_quantity":23579,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","options":["Title"],"media":[{"alt":"BOOM! Bright Mascara","id":20164489019505,"position":1,"preview_image":{"aspect_ratio":1.075,"height":930,"width":1000,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649"},"aspect_ratio":1.075,"height":930,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","width":1000},{"alt":null,"id":24450322432113,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322497649,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322530417,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322563185,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322595953,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322628721,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322661489,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322694257,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e"}

BOOM! Bright Mascara

Boom Bright™

Made for sensitive eyes, this soft black mascara pairs beautifully with any style of glasses. This gentle, hypoallergenic mascara easily defines and separates your lashes while resisting clumping, smudging and running.

Shop now
BOOM! Beauty Eyebrow Mascara

Boom Brow™

This lightweight shaping mousse is made for aging brows. Available in two colors, Boom Brow easily fills in sparse areas, adds definition and holds your brows in place all day—to create the perfect frame for your face above your glasses.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

{"id":4510390878321,"title":"Boom Bright™","handle":"boom-bright","description":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2020-06-12T15:04:18-04:00","created_at":"2020-06-09T21:28:21-04:00","vendor":"BOOM! by Cindy Joseph","type":"Cosmetics","tags":["loop-mascara","OCU-BBRIGHT10"],"price":2700,"price_min":2700,"price_max":2700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31800032395377,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"BBRIGHT14-B","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Boom Bright™","public_title":null,"options":["Default Title"],"price":2700,"weight":20,"compare_at_price":null,"inventory_quantity":23579,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2430}],"price":2430,"compare_at_price":2700,"per_delivery_price":2430,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","options":["Title"],"media":[{"alt":"BOOM! Bright Mascara","id":20164489019505,"position":1,"preview_image":{"aspect_ratio":1.075,"height":930,"width":1000,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649"},"aspect_ratio":1.075,"height":930,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/Boom_Bright__01_Retouch.jpg?v=1614153649","width":1000},{"alt":null,"id":24450322432113,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_08.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322497649,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_07.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322530417,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_06.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322563185,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_05.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322595953,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_04.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322628721,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_03.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322661489,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_02.jpg?v=1724097642","width":1500},{"alt":null,"id":24450322694257,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Bright_Carousel_01.jpg?v=1724097642","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cdiv class=\"default-styles-wrapper zpa-word-wrap disable-internal-link zp ba-31616621\" data-id=\"31616621\"\u003e\n\u003cp style='font-family: \"Open Sans\"; font-size: 25px; font-weight: 700;'\u003e\u003cspan style=\"font-family: Lato;\"\u003e“Love it. My eyelashes have never looked better.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-family: Lato; font-size: 20px;\"\u003e\"I get so excited when I start putting Boom Bright on because my eyelashes have never looked better, ladies. The soft black color—oh, it’s going to go with every woman’s skin tone. I happen to think it looks really good with silver hair as well. Now here’s the next coat. You can see how my eyes are just opening up. I just love it. It’s so easy—you can see how easy that was for me to apply Boom Bright. You will love this mascara—I promise you will! So ladies, you know what? We need to Boom Bright!” \u003c\/p\u003e\n\u003cp style=\"font-family: Lato; text-align: right; font-size: 20px;\"\u003e—Beth Maxwell, Cleveland, TN\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e"}

BOOM! Bright Mascara

Boom Bright™

Made for sensitive eyes, this soft black mascara pairs beautifully with any style of glasses. This gentle, hypoallergenic mascara easily defines and separates your lashes while resisting clumping, smudging and running.

Shop now
BOOM! Beauty Eyebrow Mascara

Boom Brow™

This lightweight shaping mousse is made for aging brows. Available in two colors, Boom Brow easily fills in sparse areas, adds definition and holds your brows in place all day—to create the perfect frame for your face above your glasses.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

View Product
Watch Demo Video
Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

View Product
Watch Demo Video

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club

Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.