It’s no surprise that we’re steeped in a culture that values youth over maturity. Negative stereotypes about aging are everywhere. We’re taught from birth to be anti-aging.

Even when you know ageist attitudes are ridiculous, the constant bombardment of negative messaging can allow subtle forms of ageism to seep in and affect us. 

When that happens, we can even become subconsciously ageist towards ourselves. And while ageist attitudes from outside may be easier to spot, the ageist messages that spring from inside us can be harder to recognize.

Examining and confronting these under-the-radar forms of ageism can have amazing benefits for your health and well-being. 

Studies show that those with positive attitudes about aging live over seven years longer than those with negative attitudes. But more than that, having a pro-age attitude can fill every year of your life with new opportunities, amazing adventures, loving friends and family and a new desire to embrace everything this life has to offer.

How do you know if these subtle forms of ageism are impacting you? Below are five ways ageism can affect you or women you know—and how to shift to a pro-age mindset.

Whatever you choose to do, do it because you want to, not because someone told you that’s how people your age are supposed to behave. 

What’s possible for you depends on your attitude, not your age.

2. Dressing “your age”

There are a lot of messages out there about how women should “dress their age”—and specifically what women should look like and wear. 

Our suggestion? Go for fun! 

Choose clothes that make you feel comfortable and confident, regardless of what the style mavens say about it.

Colors, cuts and styles don’t mean nearly as much as how you feel in your clothes. When you feel good, you look good. You radiate confidence and confidence is beautiful. 

If you find you’re motivated by fear, you may want to rethink that particular choice. Instead, find ways to love yourself as you are. Find inspiration in pro-age women you admire and then do what pleases you.

5. Neglecting your health

Part of rejecting ageism is taking time for self-care—and addressing your own health needs at every age. That means taking time to exercise, meditate, eat well and engage in activities that give you pleasure and benefit your health.

Shifting away from ageist attitudes and toward a more pro-age lens is so beneficial for your long-term health and well-being. Loving yourself has benefits at every age. Thank you for being a pro-age inspiration!

Do you recognize unconscious ageism in yourself? What do you do to combat it?