New products Join Сlub
New products Join Сlub

Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

HOW TO BEST ACCENTUATE YOUR BROWS EVERY DECADE OF YOUR LIFE

Your eyebrows are more important than they may seem at first glance.

Besides having a few practical purposes, eyebrows frame your eyes—often your most noticeable feature—and the rest of your face. Your eyebrows also help convey your thoughts and emotions to others.

Some scientists even believe eyebrows are more important than the eyes in recognizing other people.

We’re often asked for advice on how best to accentuate our eyebrows as we age.

As you age, hormone shifts can cause brows to thin, especially at the outer edges. Your eyebrow color and texture may change as well.

As a result, the way you define your brows will likely change.

In the following guide, we offer four tips for beautifully natural-looking brows in every decade of your life.

  • 1. Start with skincare.

    Keep dry skin at bay by regularly exfoliating your skin, including the skin under your eyebrows, with a gentle exfoliant like Boom Scrub™.

    Boom Scrub removes dry, dead skin cells and cleans out pores to reveal your fresher, softer skin.

    Afterward, hydrate with an all-natural moisturizer that won’t leave your skin greasy. We suggest Boomstick Glo®, which leaves your skin smooth and supple.

  • 2. Pencils, markers, gels or powders?

    There are so many brow products out there—how do you decide which one is right for you?

    Brow pencils and markers can require a lot of time and skill to get right.

    That’s why we suggest Boom Brow™, our lightweight shaping mousse.

    Boom Brow clings to your existing brows to add subtle definition, color and volume and can help hold the shape of your brows for a naturally beautiful look.

    Designed for ease of use, Boom Brow enhances your brows with just a few sweeps of the ergonomic wand.

    To use Boom Brow, simply remove the applicator from the tube and comb through your brows in an upward and outward direction, using short strokes. Allow it to dry. Then, for more definition or color, add a second coat.

    The moisturizing formula holds your brows in place for all-day comfort.

  • 3. Let your brows guide you.

    There are so many brow products out there—how do you decide which one is right for you?

    When selecting a brow product, it’s best to choose a shade that’s close to the natural shade of your brows.

    Too dark and your brows may look harsh. Too light and your brows won’t do their job of framing your face.

    That’s why we created Boom Brow in two simple shades: taupe for light to medium brows and medium brown for medium to dark brows.

    These two versatile shades add subtle color enhancement for natural-looking brows.

    An extra bonus? Both shades beautifully complement silver hair.

  • 4. Use a light hand.

    Over-drawing or over-filling your brows can result in an unnatural look. 

    As it’s far easier to add more product than it is to take any away, we suggest using a light hand and a “less-is-more” approach when applying your brow mousse. 

    Be sure to step back frequently to look at your full face in context before adding more.

    Accidentally make a stray mark? Use your finger or a brush to smudge or blend it out or a bit of moisturizer on a cotton pad to remove it. 

    With these tips, your brows will subtly frame your face and help call attention to your favorite features.

    Want to try this at home? Everything you’ll need is in our online store at BOOM! By Cindy Joseph. That includes Boom Brow, Boomstick Glo and Boom Scrub.

    Right now, our entire store is on sale. You can save 15% on Boom Brow and anything else you’d like to try.

    This sale ends at midnight on New Year’s Eve. We suggest you check it out now.

SHOP THIS SALE

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

{"id":6653527785585,"title":"Boom Brow™","handle":"boom-brow","description":"\u003cp\u003eBOOM BROW™ | Lightweight Shaping Mousse\u003cbr data-mce-fragment=\"1\"\u003eAdd subtle volume, shape and definition with Boom Brow, a lightweight brow mousse made especially for women over 50\u003c\/p\u003e","published_at":"2021-12-09T02:07:00-05:00","created_at":"2021-11-10T15:51:35-05:00","vendor":"BOOM! by Cindy Joseph","type":"Cosmetics","tags":[],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39586994356337,"title":"Boom Brow Taupe","option1":"Boom Brow Taupe","option2":null,"option3":null,"sku":"BBROW-T","requires_shipping":true,"taxable":true,"featured_image":{"id":32007146406001,"product_id":6653527785585,"position":12,"created_at":"2024-08-20T16:46:15-04:00","updated_at":"2024-08-20T16:46:16-04:00","alt":null,"width":1500,"height":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","variant_ids":[39586994356337]},"available":true,"name":"Boom Brow™ - Boom Brow Taupe","public_title":"Boom Brow Taupe","options":["Boom Brow Taupe"],"price":2600,"weight":85,"compare_at_price":null,"inventory_quantity":2836,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","featured_media":{"alt":null,"id":24453073502321,"position":12,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":39586994389105,"title":"Boom Brow Medium Brown","option1":"Boom Brow Medium Brown","option2":null,"option3":null,"sku":"BBROW-MB","requires_shipping":true,"taxable":true,"featured_image":{"id":32007146471537,"product_id":6653527785585,"position":13,"created_at":"2024-08-20T16:46:53-04:00","updated_at":"2024-08-20T16:46:55-04:00","alt":null,"width":1500,"height":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815","variant_ids":[39586994389105]},"available":true,"name":"Boom Brow™ - Boom Brow Medium Brown","public_title":"Boom Brow Medium Brown","options":["Boom Brow Medium Brown"],"price":2600,"weight":85,"compare_at_price":null,"inventory_quantity":3350,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","featured_media":{"alt":null,"id":24453075599473,"position":13,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","options":["Color"],"media":[{"alt":"BOOM! Beauty Eyebrow Mascara","id":21814737698929,"position":1,"preview_image":{"aspect_ratio":1.075,"height":930,"width":1000,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895"},"aspect_ratio":1.075,"height":930,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","width":1000},{"alt":null,"id":24450324037745,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831","width":1500},{"alt":null,"id":24450324299889,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881","width":1500},{"alt":null,"id":24450323972209,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831","width":1500},{"alt":null,"id":24450324332657,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890","width":1500},{"alt":null,"id":24450324004977,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323906673,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323939441,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323873905,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830","width":1500},{"alt":null,"id":24450324070513,"position":10,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831","width":1500},{"alt":null,"id":23202979741809,"position":11,"preview_image":{"aspect_ratio":1.046,"height":1530,"width":1600,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300"},"aspect_ratio":1.046,"height":1530,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300","width":1600},{"alt":null,"id":24453073502321,"position":12,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","width":1500},{"alt":null,"id":24453075599473,"position":13,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cp\u003eBOOM BROW™ | Lightweight Shaping Mousse\u003cbr data-mce-fragment=\"1\"\u003eAdd subtle volume, shape and definition with Boom Brow, a lightweight brow mousse made especially for women over 50\u003c\/p\u003e"}

BOOM! Beauty Eyebrow Mascara

Boom brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM! Bright Mascara

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

{"id":6653527785585,"title":"Boom Brow™","handle":"boom-brow","description":"\u003cp\u003eBOOM BROW™ | Lightweight Shaping Mousse\u003cbr data-mce-fragment=\"1\"\u003eAdd subtle volume, shape and definition with Boom Brow, a lightweight brow mousse made especially for women over 50\u003c\/p\u003e","published_at":"2021-12-09T02:07:00-05:00","created_at":"2021-11-10T15:51:35-05:00","vendor":"BOOM! by Cindy Joseph","type":"Cosmetics","tags":[],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39586994356337,"title":"Boom Brow Taupe","option1":"Boom Brow Taupe","option2":null,"option3":null,"sku":"BBROW-T","requires_shipping":true,"taxable":true,"featured_image":{"id":32007146406001,"product_id":6653527785585,"position":12,"created_at":"2024-08-20T16:46:15-04:00","updated_at":"2024-08-20T16:46:16-04:00","alt":null,"width":1500,"height":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","variant_ids":[39586994356337]},"available":true,"name":"Boom Brow™ - Boom Brow Taupe","public_title":"Boom Brow Taupe","options":["Boom Brow Taupe"],"price":2600,"weight":85,"compare_at_price":null,"inventory_quantity":2836,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","featured_media":{"alt":null,"id":24453073502321,"position":12,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":39586994389105,"title":"Boom Brow Medium Brown","option1":"Boom Brow Medium Brown","option2":null,"option3":null,"sku":"BBROW-MB","requires_shipping":true,"taxable":true,"featured_image":{"id":32007146471537,"product_id":6653527785585,"position":13,"created_at":"2024-08-20T16:46:53-04:00","updated_at":"2024-08-20T16:46:55-04:00","alt":null,"width":1500,"height":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815","variant_ids":[39586994389105]},"available":true,"name":"Boom Brow™ - Boom Brow Medium Brown","public_title":"Boom Brow Medium Brown","options":["Boom Brow Medium Brown"],"price":2600,"weight":85,"compare_at_price":null,"inventory_quantity":3350,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","featured_media":{"alt":null,"id":24453075599473,"position":13,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"}},"requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1794605169,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1890975857,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"},{"price_adjustments":[{"position":1,"price":2340}],"price":2340,"compare_at_price":2600,"per_delivery_price":2340,"selling_plan_id":1891008625,"selling_plan_group_id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831","\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"],"featured_image":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","options":["Color"],"media":[{"alt":"BOOM! Beauty Eyebrow Mascara","id":21814737698929,"position":1,"preview_image":{"aspect_ratio":1.075,"height":930,"width":1000,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895"},"aspect_ratio":1.075,"height":930,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/boom-brow-main.png?v=1641456895","width":1000},{"alt":null,"id":24450324037745,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_02.jpg?v=1724097831","width":1500},{"alt":null,"id":24450324299889,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_02.jpg?v=1724097881","width":1500},{"alt":null,"id":24450323972209,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_04.jpg?v=1724097831","width":1500},{"alt":null,"id":24450324332657,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_04.jpg?v=1724097890","width":1500},{"alt":null,"id":24450324004977,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_03.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323906673,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_06.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323939441,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_05.jpg?v=1724097831","width":1500},{"alt":null,"id":24450323873905,"position":9,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_07.jpg?v=1724097830","width":1500},{"alt":null,"id":24450324070513,"position":10,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01.jpg?v=1724097831","width":1500},{"alt":null,"id":23202979741809,"position":11,"preview_image":{"aspect_ratio":1.046,"height":1530,"width":1600,"src":"\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300"},"aspect_ratio":1.046,"height":1530,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/products\/Brow_Product_Medium_Brown_1.jpg?v=1689102300","width":1600},{"alt":null,"id":24453073502321,"position":12,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_Taupe_Carousel_01_b15d10cb-44a7-45b8-a1ef-9d84920d9914.jpg?v=1724186776","width":1500},{"alt":null,"id":24453075599473,"position":13,"preview_image":{"aspect_ratio":1.0,"height":1500,"width":1500,"src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815"},"aspect_ratio":1.0,"height":1500,"media_type":"image","src":"\/\/boombeauty.com\/cdn\/shop\/files\/Amazon_Brow_MedBrown_Carousel_01.jpg?v=1724186815","width":1500}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"9d263b4e3d06271f148b2fd018af46b7f74ecdc6","name":"SUBSCRIBE + SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cp\u003eBOOM BROW™ | Lightweight Shaping Mousse\u003cbr data-mce-fragment=\"1\"\u003eAdd subtle volume, shape and definition with Boom Brow, a lightweight brow mousse made especially for women over 50\u003c\/p\u003e"}

BOOM! Beauty Eyebrow Mascara

Boom brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM! Bright Mascara

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

View Product
Watch Demo Video
Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

View Product
Watch Demo Video

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club

Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.