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Embrace Your Age, Embrace Your Beauty.

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HOW TO BEST ACCENTUATE YOUR BROWS EVERY DECADE

Your eyebrows play a crucial role in framing your eyes and face, and their importance can increase as you mature. Hormone shifts may cause your brows to thin and change in color and texture. Here are four tips to keep your brows looking naturally beautiful at any age.

  • 1. Start with Skincare

    Keep your skin, including the area under your brows, well-exfoliated and hydrated. Use a gentle exfoliant like Boom Scrub to remove dead skin cells and clean out pores. Follow up with an all-natural moisturizer like BoomStick Glo, for smooth, supple skin without greasiness.

  • 2. Choose the Right Brow Product

    With so many brow products available, it can be overwhelming to choose the right one. We recommend Boom Brow a lightweight shaping mousse that adds subtle definition, color, and volume to your brows. It's easy to use and provides all-day comfort. Simply comb through your brows with the ergonomic wand for a naturally beautiful look.

  • 3. Match Your Natural Shade

    Select a brow product shade that closely matches your natural brow color. Too dark can look harsh, while too light won't frame your face effectively. Boom Brow comes in two versatile shades: Taupe for light to medium brows and Medium Brown for medium to dark brows. Both shades complement silver hair beautifully.

  • 4. Use a Light Hand

    Avoid over-drawing or over-filling your brows for a natural look. Apply brow mousse with a light touch, adding more if needed. Step back and check your full face frequently to ensure balance. If you make a stray mark, blend it out with your finger or a brush, or remove it with a bit of moisturizer on a cotton pad.

    With these tips, your brows will subtly enhance your face and highlight your best features. Explore BOOM Beauty's organic, pro-age line, including Boom Brow, to find the perfect products for your beauty routine.

CHECK OUT BOOM!

Who hasn't used lipstick for a quick cheek touch-up? BOOM! Beauty champions the 'less is more' approach, advocating for minimal makeup use, especially for mature skin.

Our aim is to streamline your beauty routine to a few key products that enhance your natural beauty. This led our founder, Cindy Joseph, to develop the Boomstick Trio - three versatile, creamy sticks designed to declutter your makeup bag.

BOOM! Beauty marks a shift in the beauty industry, focusing on 'pro-age' rather than 'anti-aging' products, celebrating the beauty of aging alongside a community that values authenticity and simplicity.

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+ SAVE 10%","options":[{"name":"Frequency","position":1,"values":["Deliver every month","Deliver every 2 months","Deliver every 3 months"]}],"selling_plans":[{"id":1794605169,"name":"Deliver every month","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1890975857,"name":"Deliver every 2 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1891008625,"name":"Deliver every 3 months","description":"","options":[{"name":"Frequency","position":1,"value":"Deliver every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"5284869"}],"content":"\u003cp\u003eBOOM BROW™ | Lightweight Shaping Mousse\u003cbr data-mce-fragment=\"1\"\u003eAdd subtle volume, shape and definition with Boom Brow, a lightweight brow mousse made especially for women over 50\u003c\/p\u003e"}

BOOM! Beauty Eyebrow Mascara

Boom brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now
BOOM! Bright Mascara

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

Shop now

At BOOM! Beauty, we embrace the principle that simplicity enhances beauty as we age. Our range features straightforward, multitasking, pro-age cosmetics and organic skincare designed to nurture your skin and highlight your natural beauty, regardless of age.

Our hero product, the Boomstick Trio, includes three multitasking, travel-friendly makeup sticks designed to simplify your beauty routine, potentially replacing the other items in your makeup bag.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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BOOM! Beauty Eyebrow Mascara

Boom brow™

is made for your brows. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

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BOOM! Bright Mascara

Boom Bright™

pairs nicely with Boom Brow. This hypoallergenic mascara lengthens, separates, defines and moisturizes your lashes—including shorter and thinner lashes. It also lasts all day without flaking, running or clumping.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

At BOOM! Beauty, our mission is to craft products tailored for mature skin,
collaborating with top skin and makeup experts.

Dermatologists provide insights on how menopause and estrogen changes impact skin health, helping us refine our product lineup. Our partnership with cosmetologists focuses on elevating your unique style with straightforward, contemporary makeup techniques. Moreover, our commitment to purity and effectiveness is upheld by working with organic chemists, ensuring the formulas we offer are both high-quality and beloved by our community.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.