Embrace Your Age, Embrace Your Beauty.

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EASILY DRESS UP YOUR MAKEUP FOR SPECIAL OCCASIONS AS YOU AGE

At BOOM! by Cindy Joseph, we love simple, easy-to-apply makeup.

With Boom cosmetics, it takes only minutes to achieve a dressed-up look suitable for every occasion—and every age. The five tips below will show you how.

  • 1. Start with a light, liquid moisturizer.

    Before you apply eye makeup, moisturize around your eyes with a lightweight liquid moisturizer. We suggest Boom Gold™, our luxurious facial oil.

    Boom Gold
  • 2. Give yourself a rosy glow.

    Boomstick Rose Nude™ is our soft, rosy cosmetic. Apply this Boomstick directly to the apples of your cheeks and your lips for a rosy glow that matches any elegant occasion.

  • 3. Apply cream-based makeup to your eyes.

    Powder eyeshadow can accentuate fine lines. Instead, try our creamy, pearlescent cosmetic, Boomstick Glimmer®, on your eyelids and the inner corners of your eyes.

  • 4. Don’t forget brows.

    To define your brows without looking overdone, try Boom Brow™. This lightweight shaping mousse will subtly enhance your brows for a naturally beautiful look.

  • 5. Finish with lashes.

    Finally, brush on a layer or two of mascara to define your finished eye look. We suggest a gentle, non-irritating mascara like our Boom Bright™.

Bonus Tip: Go glam, but still look like YOU.

At BOOM! by Cindy Joseph, we say age is beautiful. Our line of PRO-AGE makeup and skincare simply highlights the natural beauty you already possess.

Even for special occasions, we suggest taking this natural approach. This way, you’ll still look like YOU—only dressed up.

Ready to try this look? You’ll find everything you need on our website.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a balanced, neutral color that blends to match your complexion. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOM! Beauty Eyebrow Mascara

Boom Brow™

is made for your brows as you age. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a balanced, neutral color that blends to match your complexion. It glides on easily in seconds as both lipstick and blush.

Shop now
BOOM! Beauty Eyebrow Mascara

Boom Brow™

is made for your brows as you age. Carefully formulated with clean, gentle ingredients, Boom Brow adds just the right color, shape, definition and volume to your brows—for a naturally beautiful look that frames your face all day.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club