Embrace Your Age, Embrace Your Beauty.

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This Gentle Mascara is Made for Your Sensitive Eyes and Shorter Lashes.

“Finally.”

That’s what our customers keep saying about our Boom Bright™ mascara.

As in…

“Finally a mascara that really works. It doesn’t clump and nicely coats and separates my lashes at 73.” —Linda J., Boom Bright customer

Or…

“Finally found a mascara that makes me look like I have eyelashes! It lasts through the entire day and beyond!”—Victoria M., Boom Bright customer

Or…

“Finally! I have sensitive eyes and a bad habit of rubbing them. This has made wearing mascara a struggle. No longer, thanks to BOOM!”—Kathy C., Boom Bright customer

Or just…

“Finally, the one! I have been using mascara since I was 16 years old. I am now 70 and this is the first time I actually love my mascara.”—Linda G., Boom Bright customer

“Finally.” — That describes Boom Bright for us too.

We designed Boom Bright exclusively for your eyes and lashes as you age. And we took our time doing it.

It took us years to perfect the “clean-beauty” formula for this gentle, hypoallergenic mascara.

We wanted to make sure Boom Bright is gentle on sensitive eyes and easily lengthens the shorter, finer lashes that we often see in our 50s, 60s, 70s and 80s.

We carefully selected the soft-black color for Boom Bright mascara to flatter every complexion, skin tone and hair color.

We added moisturizing ingredients to keep your delicate lashes feeling soft—and help prevent them from breaking and falling out.

And of course, Boom Bright had to be buildable, so you can add as many coats as you like—without clumping, running, smudging or flaking.

Now, we’re thrilled so many women are loving it.

Want to see for yourself?

Boom Bright mascara is available in our online store at BOOM! By Cindy Joseph.

In our store, you can see the full list of ingredients for this clean-beauty formula. You can read all the reviews to see what else our customers say about our gentle mascara.

We invite you to check it out now.

“Perfection. The only mascara I will buy from now on.”

“Love this mascara! Perfection. I never wear mascara because it always looks so artificial on me and it’s hard to wash off. The Boom mascara is a wonderful surprise. It’s light and adds just enough definition to my eyes without caking or clumping. This is the only mascara I will buy from now on.”

—Sherry N., Boom Bright customer

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boom Bright™

Boom Bright™

is our gentle, buildable mascara. Made with hypoallergenic ingredients, this soft-black mascara lengthens, separates, defines and moisturizes your lashes. It also lasts all day without flaking, running or clumping.

Shop now
Boomstick Rose Nude™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a nude, neutral color that gives your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boom Bright™

Boom Bright™

is our gentle, buildable mascara. Made with hypoallergenic ingredients, this soft-black mascara lengthens, separates, defines and moisturizes your lashes. It also lasts all day without flaking, running or clumping.

Shop now
Boomstick Rose Nude™

Boomstick Rose Nude™

is our soft, rosy cosmetic stick. Made with nature-inspired ingredients, Boomstick Rose Nude features a nude, neutral color that gives your skin a gentle rosy glow. It glides on easily in seconds as both lipstick and blush.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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