Boom Bright & Boom Bold have been thoughtfully refreshed—
Bringing you the same effortless beauty with even better performance.
We’ve kept everything you love and made small but impactful upgrades to enhance your experience.
Now featuring sleek, sustainable packaging, a smoother, nourishing Boom Bright formula, and a smarter Boom Bold design, these mascaras are better than ever—without changing what makes them Boom.
What's New?
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Gorgeous, Eco-Friendly Design
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Now in 50% post-consumer recycled (PCR) packaging—better for the planet, just as beautiful in your hands
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A more chic, sophisticated design that looks and feels luxurious
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Thoughtfully crafted to reduce waste without compromising quality
Boom Bright: A Nourishing New Formula
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Now infused with Biotin, Aloe Vera & Castor Seed Oil for softer, more conditioned lashes
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Silkier, non-flaking texture for a smoother, weightless feel
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Upgraded brush for better lash separation, natural volume & clump-free application
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All-day wear that defines and lengthens while keeping lashes soft and flexible
Boom Bold: Same Formula, Smarter Packaging
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The waterproof, smudge-proof formula you trust for all-day wear
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New tube design prevents air pockets, ensuring smooth application & zero wasted product
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Dual-sided brush allows for targeted lengthening and volumizing in one stroke
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Coats every lash from root to tip, giving you bold, full definition in a single swipe