WHEN YOU SIGN UP FOR EMAIL AND/OR TEXTS FOR THE LATEST UPDATES, SPECIAL OFFERS, AND MORE.
“Boom Bold builds up nicely and enhances my lashes naturally.”
“Boom Bold builds up nicely and enhances my lashes naturally.”
High-impact mascara that stands out and stays put
Voluminous lashes that last all day and all night? You can have it with Boom Bold, our high-impact waterproof mascara.
With just one coat, Boom Bold lifts and volumizes sparse, short or pale lashes for a bold, dramatic look that lasts all day.
Want an even bolder look? Boom Bold layers without clumping or flaking.
Unlike other waterproof mascaras that contain harsh, drying ingredients, Boom Bold is made with a clean-beauty formula and gentle ingredients that won’t harm or dry out your lashes or irritate your eyes.
For every occasion, from weddings to pool parties, jet-black Boom Bold delivers bold, beautiful lashes that stay all day.
The bold, waterproof mascara for bold, beautiful women
When we debuted our first mascara, many women asked for a more dramatic, waterproof mascara too.
Boom Bold is our answer.
Boom Bold’s bristled wand creates voluptuous lashes with just one coat, while the intense, jet-black color adds bold, dramatic definition for beautiful, stand-out eyes.
Whether you have watery allergy eyes, want makeup that stays put through your workout or just want a more dramatic look for daytime, nighttime or a special event, Boom Bold sticks with you without damaging your lashes.
Beautiful lashes without clumps, runs or flakes
Boom Bold’s waterproof formula withstands smudging, running and flaking no matter what you throw at it. Through tears, sweat, humidity and more, Boom Bold stays put for beautiful, voluminous lashes through all of your important events.
Layer after layer, Boom Bold’s buildable formula also resists clumping—so you can create a high-impact, dramatic look without the spider eyes that some mascaras create.
How to Use Boom Bold
First, while being careful to avoid direct contact with your eyes, apply the brush to the base of your lashes and wiggle while brushing up and through to the ends of your lashes.
Then, add a second layer after the first has partially dried for an even bolder look. Boom Bold layers without clumps or flakes for high-impact drama.
Remove using an oil-based eye makeup remover. Then wash with Boom Clean® to remove any remaining residue.
For more pro tips, be sure to check out the FAQs below. Or read on to find out more about this waterproof mascara designed for pro-age women.
The eco-friendly mascara with gentle ingredients
Many waterproof mascaras are made with harsh, petroleum-based ingredients that can dry your lashes, making them more brittle and breakable.
They’re also often incredibly difficult to remove, requiring harsh scrubbing or rubbing—all of which can have particularly damaging consequences for aging lashes.
Boom Bold is different. Our waterproof formula is made with gentle, nourishing ingredients that won’t harm your lashes, your eyes, your health or the environment.
We leave out common allergens, like gluten and soy, so it’s gentle enough for even sensitive eyes.
Boom Bold is also packaged in a fully recyclable, sugarcane plastic tube that doesn’t rely on fossil fuels the way conventional plastic does.
You can even upcycle the wand when you’re done by cleaning it and donating it to a wildlife rehabilitation center.
Here’s what’s inside Boom Bold Waterproof Mascara…
Isododecane, Trimethylsiloxysilicate, Water, Iron Oxides (CI 77499), Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Beeswax, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax, Silica, Polyethylene, Pentylene Glycol, Quaternium-90 Sepiolite, Glycerin, Cellulose, Polyhydroxystearic Acid, Hydrogenated Polyisobutene, Zinc Sulfate, 1,2-Hexanediol, Quaternium-90 Montmorillonite, Caprylyl Glycol, Triethoxycaprylylsilane, Tropolone
Frequently Asked Questions
Many waterproof mascaras are formulated with harsh, drying ingredients. When left on your lashes too long or used too often, they can cause your lashes to become brittle and lead to loss and breakage.
They’re also difficult to remove, often requiring scrubbing and rubbing even with makeup remover.
Boom Bold is made with gentle ingredients that won’t dry out or harm your lashes, even if you wear it every day.
Boom Bold also has a clean-beauty formula—that means we don’t include dangerous or potentially dangerous chemicals, like carbon black or formaldehyde, do use sustainable ingredients and never test our products on animals.
It’s also easier to remove with an oil-based eye makeup remover.
Great question! Here are the basic differences…
Boom Bright is our water-based mascara that separates, lengthens and defines your lashes with gentle, nourishing ingredients. It resists smudging and flaking but washes off easily with warm water or cleanser.
Boom Bold, on the other hand, is a waterproof mascara that adds volume and lift to your lashes for denser, fuller-looking lashes. Boom Bold stays on through rain, tears, humidity and sweat.
Boom Bright adds subtle definition in a soft black, while Boom Bold creates a bolder more dramatic look in jet black.
Boom Bold also has a more traditional mascara wand with full, stiff bristles that help add volume and lift the lash for a more dramatic look.
Boom Bold works for everyone with lashes. Use this volumizing mascara when you want a bolder, more dramatic look or when you need your mascara to stay on through tears, sweat, humidity and more.
(If you have particularly sensitive eyes and frequently struggle with waterproof formulas, you may prefer our gentle, water-based mascara, Boom Bright.)
Boom Bold is a “clean-beauty formula” because it contains only safe, non-toxic ingredients that are gentle enough to be used on your lashes—and near your eyes.
We also commit to transparent labeling—that’s why you’ll never find hidden phthalates, parabens, soy, gluten or formaldehyde in our formula.
Instead, we include clean ingredients, like beeswax and carnauba wax, to create a gentler mascara that holds up to sweat, humidity, water and tears.
Boom Bold is also made without animal testing. In fact, all Boom products are cruelty-free—always have been, always will be.
It is! We designed this waterproof mascara with the gentlest ingredients we could find that still hold up to water, humidity, sweat and more, so it's safe and gentle for your skin and eyes.
We also left out soy, gluten, formaldehyde and sensitizing fragrances to avoid triggering allergies or reactions.
Isododecane, Trimethylsiloxysilicate, Water, Iron Oxides (CI 77499), Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Beeswax, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax, Silica, Polyethylene, Pentylene Glycol, Glycerin, Quaternium-90 Sepiolite, Cellulose, Hydrogenated Polyisobutene, Polyhydroxystearic Acid, Zinc Sulfate, 1,2-Hexanediol, Caprylyl Glycol, Quaternium-90 Montmorillonite, Triethoxycaprylylsilane, Tropolone.
That’s a great question—and the answer really depends on you.
If you prefer to wear a bold, volumizing, waterproof mascara every time you apply mascara, then yes, Boom Bold can replace Boom Bright in your makeup bag.
If you prefer to stick with a lightweight, nourishing and easy-to-remove mascara on most days, and choose bolder mascara or waterproof mascara on only specific occasions, then you could consider keeping both Boom Bright and Boom Bold on hand.
Yes! We formulated Boom Bold without common allergens like gluten and soy, so it’s gentle and suitable for everyone, even those with sensitive or reactive skin.
Boom Bold is not vegan as it contains beeswax.
Absolutely NOT. Like all Boom products, Boom Bold is 100% cruelty-free.
Here are a few pro tips to get you started...
Before first use: Prime the wand by gently squeezing the tube around it or rolling it between your palms. Then unscrew the cap and twirl the wand gently inside the tube to coat it.
Next, carefully avoiding direct contact with your eyes, apply the wand to the base of your lashes and wiggle, brushing up and through to the ends of your lashes. Sweep upward as you brush to maximize lift.
Then, if additional volume is desired, allow the first coat to partially dry before adding another.
That’s it! In seconds you’ll add volume, lift and bold drama for any occasion.
You bet it is.
First, we left out D5, otherwise known as cyclopentasiloxane. D5 is frequently added to cosmetics as an emollient. We chose not to include it because it’s considered a persistent, bioaccumulative and environmentally toxic ingredient.
Next, Boom Bold is packaged in a sugarcane plastic tube that doesn’t rely on fossil fuels the way conventional plastics do. It’s also 100% recyclable.
Finally, we continue to strive to make our shipping and packing materials ever more environmentally friendly. From our compostable mailers to our “green wrap” packaging, all of our shipping and packing materials are 100% recyclable or biodegradable.
Boom Bold has a waterproof formula that is best removed with an oil-based eye makeup remover.
We suggest first applying your makeup remover and using a washcloth or cotton swab to wipe away the mascara. Then follow with Boom Clean to remove any remaining residue from your skin.
Boom Bold doesn’t have a scent. We left out added fragrance to avoid triggering sensitive skin or eyes.
Right now, Boom Bold is only available in jet black. Want another color? We’d love to hear from you!
Drop us a line at firstname.lastname@example.org to let us know what other colors you’d love to see.
Absolutely. Boom Bold is packaged in a 100% recyclable, sugarcane plastic tube that doesn’t rely on fossil fuel the way typical plastic does. Just clean out the tube with soapy water when done and place it with your other recyclable items.
You can even upcycle the wand by cleaning it and donating it to a wildlife rehabilitation center like this one.
Boom Bold’s shelf life is 12 months—-that’s how long it’s good after you buy it and before you open it.
Once Boom Bold is open, it can be used for up to 6 months. If you forget, just check the label: The PAO image will indicate how long a product like Boom Bold mascara can be used. In this case, the PAO will say “ 6 mo.”
Of course! We think you’ll love Boom Bold but if you try this waterproof mascara and find it’s just not for you, you can return or exchange it within 60 days. Read more about our return policy here.
Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.