Boom Bold™

Voluminous lashes that last all day and all night? You can have it with Boom Bold, our high-impact waterproof mascara.

With just one coat, Boom Bold lifts and volumizes sparse, short or pale lashes for a bold, dramatic look that lasts all day. 

Want an even bolder look? Boom Bold layers without clumping or flaking.

Unlike other waterproof mascaras that contain harsh, drying ingredients, Boom Bold is made with a clean-beauty formula and gentle ingredients that won’t harm or dry out your lashes or irritate your eyes. 

For every occasion, from weddings to pool parties, jet-black Boom Bold delivers bold, beautiful lashes that stay all day.

Boom Bold’s waterproof formula withstands smudging, running and flaking no matter what you throw at it. Through tears, sweat, humidity and more, Boom Bold stays put for beautiful, voluminous lashes through all of your important events. 

Layer after layer, Boom Bold’s buildable formula also resists clumping—so you can create a high-impact, dramatic look without the spider eyes that some mascaras create.