6 Small Ways We’re Serving this Beautiful Earth at BOOM! Beauty

At BOOM! Beauty, we love celebrating pro-age women like you.

A “pro-age woman” loves life at every age—and recognizes that she only grows more beautiful with time.

To help celebrate that beauty, we design makeup and skincare that brings out your skin’s natural glow in your 50s, 60s, 70s, 80s and beyond.

But that’s not all we do.

Our founder, Cindy Joseph, believed in living in harmony with this beautiful Earth.

Ever since Cindy started BOOM!, we have followed her example. For more than 10 years, we have quietly made decisions that serve the planet we all call home.

You could say we believe the earth deserves to be “pro-age” too—and stay as beautiful as it is now—for many, many generations to come.

Here are a few small ways we’re supporting our pro-age Earth…

• 1. No Added Extras that Can Harm the Planet

  Since BOOM! began, we have never added parabens, phthalates or other questionable extras to our makeup or skincare that might harm this beautiful Earth.

  We also use organic and natural, plant-based ingredients as often as we can.

• 2. Responsibly Sourced, Earth-friendly Ingredients

  Before we choose any ingredient, we carefully consider where and how it’s sourced. If we can possibly choose a more earth-friendly, sustainably sourced ingredient, we do.

  For example, our Boomsilk^® moisturizer contains organic honey and organic beeswax. We source these bee-produced ingredients from apiaries that meet rigorous USDA organic standards and encourage thriving bee populations. (That means safety for bees!)

• CHECK OUT BOOMSILK

  3. Compostable, Biodegradable and Recyclable Shipping

  If we’re not careful, shipping waste can end up in landfills and oceans. That’s why we only use eco-friendly materials to ship all Boom orders.

  We ship all orders in either a biodegradable, compostable and recyclable envelope or a recyclable box with eco-friendly packaging inside. Either way, you can recycle or compost all shipping materials—so you never have to add to your carbon footprint.

• 4. More than Just Recyclable Bottles, Jars and Tubes

  Yes, you can easily recycle all our bottles, jars and tubes. Beyond that, we’re always looking for ways to make our containers even more eco-friendly.

  For example, Boom Bright™ mascara comes inside a flexible, recyclable tube that you squeeze like toothpaste to reach the last bit of mascara. This eco-friendly tube is made from a regenerative sugarcane crop. (It’s much healthier for the earth than fossil fuels.)

• CHECK OUT BOOM BRIGHT

  5. No Animal Testing, Ever

  Like our founder, Cindy Joseph, we always want to live in harmony with this planet. That goes for all the creatures living here too.

  That’s why we have NEVER tested our products on animals—and we never will. PETA’s Beauty without Bunnies Program has even certified that we’re 100% cruelty-free.

• 6. Plus, Many Other Eco-friendly Choices

  For example, Boom mailers are printed on paper that supports forest conservation. We use vegetable-based ink because it’s more eco-friendly than petroleum-based ink.

  Our most famous makeup, Boomstick Trio^®, comes in a GOTS certified organic cotton makeup bag. “GOTS” stands for Global Organic Textile Standard. It’s a strict, voluntary standard that ensures our bags are made with organic fibers and no toxic chemicals.

  Plus, we’re always looking for new ways to streamline our production so we can use even fewer of the earth’s resources.

  As we said, we believe Earth deserves to be pro-age. We want to do our part to help keep our planet beautiful.

  We invite you to check out our Boom makeup and skincare specifically designed for pro-age, eco-conscious women like you.