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Now that Boom has two mascara formulas, you might have a few questions, including: How is Boom Bold™ different from Boom Bright™? How are they the same? Should I switch—or try both? Let’s take a look at the details.
What is the difference between Boom Bold and Boom Bright?
Boom Bright is our original pro-age mascara.
Designed especially for the thinner, more delicate lashes we tend to develop with age, this water-based formula separates, lengthens and defines your lashes with gentle, nourishing ingredients.
Boom Bright resists smudging and flaking, but washes off easily with warm water or cleanser—so you don’t risk delicate lashes taking it off.
Boom Bold, on the other hand, is our waterproof mascara.
This stronger formula adds volume and lift for denser, fuller-looking lashes.
Boom Bold’s tougher formula stays on through rain, tears, humidity and sweat—but is still easier to remove with an oil-based makeup remover than other waterproof mascaras so it’s more gentle on delicate lashes.
Boom Bright adds subtle definition in soft black, while Boom Bold creates a bolder, more dramatic look in jet black.
Boom Bold also has a more traditional mascara wand with full, stiff bristles that add volume and lift the lash for a more dramatic look.
Both Boom Bold and Boom Bright are designed for your lashes as you age.
Just like the rest of our pro-age line, both of our mascaras are made with mature lashes in mind.
Boom Bright was designed for the most delicate lashes and comes off easily with warm water or cleanser.
Boom Bold has a stronger, stay-put formula that lasts all day, but still removes easily with oil-based makeup remover. Just apply your remover with a cotton pad and gently wipe away the mascara. If you like, you can wash your face with Boom Clean® afterward to remove any remaining residue.
Both mascaras are environmentally friendly.
So many women have told us how much they like Boom Bright’s environmentally friendly tube that we just had to use the same tube for this new mascara.
Boom Bold’s tube is made with sugarcane plastic that doesn’t rely on fossil fuels the way conventional plastic does and is 100% recyclable. When you’re done, you can recycle the tube to help it find new life in other products.
Speaking of being done—this soft, pliable tube makes it easier to use every last bit of your mascara. When you’re near the end, try squeezing the tube around the wand to get the most from your Boom Bold.
Boom Bold and Boom Bright are also both made with safe, clean-beauty formulas you can trust. We use sustainable, ethically produced ingredients, never include harmful chemicals and never (ever) test on animals.
And that’s it! Boom Bright and Boom Bold may seem very different but they share some important similarities—including that they’re designed for you and your lashes at every beautiful age.
If you’re a Boom Bright user, will you also try Boom Bold? Why or why not?
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