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Embrace Your Age, Embrace Your Beauty.

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At BOOM!, we think makeup should be fun…

If fun for you means simple, quick and easy—we’ve got you covered. If you love choices—we’ve got you there too.

From our original pro-age cosmetic to our new Boomsticks designed for specific skin tones, BOOM! means simplicity, ease AND fun choices for every woman.

Today, we’re highlighting the differences between Boomstick Color®, Boomstick Rose Nude™, Boomstick Peony Pink™ and Boomstick Golden Peach™.

Get the details on each and find your perfect shade below.

Boomstick Color

Best for: All skin tones; simplicity-lovers; frequent travelers.

Where to put it: Lips and cheeks. You can also dab it on your temples, neck and décolletage for a sun-kissed glow.

How it’s special: This rich berry-colored Boomstick is our original pro-age cosmetic and the ultimate multitasker.

Included in our Boomstick Trio®, this pocket-sized cosmetic is a blush, lipstick, bronzer and contour all in one, which makes it especially great for those who love simplicity and convenience or who travel often.

Why is it so simple? Boomstick Color’s sheer berry pigments allow your natural skin tone to come through, customizing it just for you. (That means it works for every woman.)

If your goal is beautiful, simple, easy makeup you never have to think about—Boomstick Color is for you.

Boomstick Rose Nude

Best for: Most skin tones; those who prefer a softer tone or more subtle color.

Where to put it: Lips and cheeks.

How it’s special: It’s nude, neutral and made with a clean-beauty formula.

This soft, rosy Boomstick sold out in less than 24 hours when it first debuted. So why do women love it?

First, Boomstick Rose Nude is a neutral tone that looks good on almost everyone.

Boomstick Rose Nude also has a vegan, clean-beauty formula without parabens, phthalates, soy, or gluten.

If you prefer a more subtle, rosy tone than Boomstick Color but still want a neutral shade that works on every woman, Boomstick Rose Nude is for you.

Boomstick Golden Peach

Best for: Those with warm to neutral skin tones.

Where to put it: Lips and cheeks.

How it’s special: This Boomstick is made with a clean-beauty formula packed with moisturizing natural ingredients. It’s also the first Boomstick designed for warm to neutral skin tones.

Boomstick Golden Peach is our warm, coral Boomstick.

This cosmetic produces a beautiful, vibrant blush on those with warm to neutral skin tones—but anyone who loves a peachy tone can wear it.

This Boomstick can be worn on your lips over moisturizer for a gentle hint of color or directly on the skin for a bolder shade.

It has a subtly shimmering finish and is buildable for a more intense effect.

Boomstick Peony Pink

Best for: Those with cool to neutral skin tones.

Where to put it: Lips and cheeks.

How it’s special: This Boomstick is made with a clean-beauty formula and is the first Boomstick designed for cool to neutral skin tones.

If you have a cool to neutral skin tone or love bright pink colors, this Boomstick is for you.

This bright, cool shade can be worn directly on the lips for a bold pop of pink, or over moisturizer for a more subtle touch of color.

It’s also buildable for a more intense effect.

This creamy, clean-beauty cosmetic is also packed with natural, hydrating ingredients like sunflower seed oil, jojoba, and shea butter that nourish your lips and cheeks with every application.

Love the shade but not sure about your skin tone? Our satisfaction guarantee means if it’s not right for you, you can return or exchange it for any other shade within 60 days.

Now the only question is, which Boomstick will you try?

You’ll find these multitasking Boomsticks in our online store at BOOM! By Cindy Joseph.

We invite you to explore our entire line of pro-age cosmetics and discover makeup designed for your skin at 50, 60, 70 and beyond.

MAKEUP FOR EVERY AGE

4.7 | Trusted by more than 50,000 happy women

#1 MOST POPULAR PRODUCT!

Boomstick Trio®

$79 $96 You save $17 (18%)

Created by useiconic.comfrom the Noun Project Your entire makeup bag, in 3 sticks.

Three little Boomsticks can replace everything in your makeup bag. Use these multitasking Boomsticks as your blush, lipstick, eyeshadow, highlighter, moisturizer, cuticle cream, body cream, body luster, and much more. It’s all yours with three easy-to-carry Boomsticks. (Perfect for traveling light.)

Created by useiconic.comfrom the Noun Project Easily works for every woman’s skin tone
Designed for every woman, every skin tone. No need to choose a color. Boomsticks are sheer enough to work with every gorgeous skin tone.
CLAIM YOUR OFFER!

100% NO-RISK 60-DAY MONEY BACK GUARANTEE

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

$28 BOOMSTICK COLOR®

36575 reviews36,000 | happy women

BOOMSTICK COLOR

Boomstick Color is a lipstick, blush, bronzer, and much more, all in one convenient 7 gram stick. Sheer berry color for cheeks, lips, forehead, neck and décolletage.

Watch Demo Video:

$28 BOOMSTICK GLIMMER®

10865 reviews10,000 | happy women

BOOMSTICK GLIMMER

Boomstick Glimmer adds glamour to your skin. You can dab this pearlescent stick on your eyelids, cheeks, brow bone, cupid’s bow, neck, shoulders, collarbones and décolletage for a little extra radiance!

Watch Demo Video:

$28 BOOMSTICK GLO®

13375 reviews13,000 | happy women

BOOMSTICK GLO

Boomstick Glo will quickly moisturize any area of your body.Olive oil and beeswax organic moisturizer for your face, lips, neck, hands, cuticles, knees, elbows, or anywhere you’d like to add clean, natural hydration.

Watch Demo Video:

All 3 BOOMSTICKS are included in our flagship bundle offer:

4.7 | Trusted by more than 50,000 happy women

#1 MOST POPULAR PRODUCT!

Boomstick Trio®

$79 $96 You save $17 (18%)

Created by useiconic.comfrom the Noun Project Your entire makeup bag, in 3 sticks.

Three little Boomsticks can replace everything in your makeup bag. Use these multitasking Boomsticks as your blush, lipstick, eyeshadow, highlighter, moisturizer, cuticle cream, body cream, body luster, and much more. It’s all yours with three easy-to-carry Boomsticks. (Perfect for traveling light.)

Created by useiconic.comfrom the Noun Project Easily works for every woman’s skin tone
Designed for every woman, every skin tone. No need to choose a color. Boomsticks are sheer enough to work with every gorgeous skin tone.

Includes the BOOMSTICK COLOR®, BOOMSTICK GLIMMER® and BOOMSTICK GLO®

CLAIM YOUR OFFER!

100% NO-RISK 60-DAY MONEY BACK GUARANTEE

What women are saying about us...

  • "Not exaggerating when I say these are the absolute best products I have ever used."

    JOEINNE A.

    Boomstick Trio® Customer

  • "Heavy makeup just wasn't working for me anymore. Too heavy, too much of a made-up look. I was looking for products that I felt good wearing, and that's what I found with the Boom products. I really love them."

    SANDY B.

    Boomstick Trio® Customer

  • "Best product I have ever tried. I take it everywhere. Really love this as blush and lip color!"

    DAWN R.

    Boomstick Trio® Customer

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Peony Pink™

Boomstick Peony Pink™

This creamy lipstick and blush was designed especially for those with cool to neutral skin tones. With nourishing natural ingredients and a vegan formula, this Boomstick is the perfect addition to your makeup bag.

Shop now
Boomstick Golden Peach™

Boomstick Golden Peach™

Our first Boomstick designed especially for those with warm to neutral skin tones, this coral-peach lipstick and blush has a slight pearlized finish and moisturizing ingredients for a dewy glow every time.

Shop now

4.7 | Trusted by more than 50,000 happy women

#1 MOST POPULAR PRODUCT!

Boomstick Trio®

$79 $96 You save $17 (18%)

Created by useiconic.comfrom the Noun Project Your entire makeup bag, in 3 sticks.

Three little Boomsticks can replace everything in your makeup bag. Use these multitasking Boomsticks as your blush, lipstick, eyeshadow, highlighter, moisturizer, cuticle cream, body cream, body luster, and much more. It’s all yours with three easy-to-carry Boomsticks. (Perfect for traveling light.)

Created by useiconic.comfrom the Noun Project Easily works for every woman’s skin tone
Designed for every woman, every skin tone. No need to choose a color. Boomsticks are sheer enough to work with every gorgeous skin tone.

Includes the BOOMSTICK COLOR®, BOOMSTICK GLIMMER® and BOOMSTICK GLO®

CLAIM YOUR OFFER!

100% NO-RISK 60-DAY MONEY BACK GUARANTEE

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.