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Five Minutes. Four Cosmetics. One Fabulous Look for This 65-Year-Old.

Slow-fashion enthusiast and influencer Cynthia Sitcov was never someone who enjoyed spending a lot of time and effort on her makeup.

She prefers makeup that’s a breeze to apply.

Now, this 65-year-old Boom Ambassador can look finished and fabulous with just a few minutes and four products.

Watch her video to see how she creates a simple, influencer-worthy look with Boomstick Trio^® and Boom Bright™.

“Fabulous color”

Cynthia begins with Boomstick Color^®, our multitasking cosmetic stick.

“This is just a fabulous, fabulous color,” she says.

Boomstick Color’s sheer berry tint looks fantastic on everyone because it allows your natural skin tone to shine through, customizing the color for you.

As Cynthia says, “It goes on quite bright, and within a few minutes it just kind of melts into the warmth of my skin and the color tone. It ends up being exactly what I want.”

She applies this to her cheeks, forehead, chin and the tops of her shoulders. “Wherever the light hits,” she says.

Boomstick Color instantly creates the look of warm, sun-kissed skin. In fact, we call it the “color of happiness” because it mimics the flush a woman gets when she’s laughing and having fun.

Shoulder shimmer

Next up is Boomstick Glimmer^®. “I am crazy about this,” Cynthia says.

Boomstick Glimmer is our pearlescent highlighter. This cosmetic stick comes in a universal champagne color, which also easily matches any skin tone.

Cynthia uses this cosmetic on her cheeks, neck and collarbones. Sometimes she dabs it on her shoulders for extra glow.

Unlike powder makeup, Boomstick Glimmer’s creamy formula won’t accentuate fine lines or creases. Instead, it gives your skin a subtle touch of radiance.

Cynthia also uses Boomstick Glimmer as an eyeshadow. “Although I don’t like the term ‘shadow’ because what it really does is lighten things up,” she says.

Applying Boomstick Glimmer to the eyelids as she does helps catch and reflect the light.

Moisture on the go

The third product in the Boomstick Trio is Boomstick Glo^®, our all-natural moisturizer.

Cynthia says she always carries Boomstick Glo with her for moisturizing when she needs it.

She uses it on her elbows and upper arms. She also dabs it on drier areas of her face, like around her eyes and mouth and on her forehead.

Cynthia says, “I’m a swimmer and I'm very sensitive to dryness. I just like to have something that I can touch up with quickly and conveniently.”

You can use this moisturizing Boomstick anywhere on your body to hydrate and protect your skin.

Focus on the eyes

To help bring out her eyes, Cynthia applies a layer of Boom Bright, our mascara designed for your 50s, 60s, 70s and 80s+.

Unlike other mascaras, Boom Bright helps define, lengthen and separate your lashes without harsh, drying ingredients.

Boom Bright’s clean formula contains natural emollients to leave your lashes soft and healthy. Cynthia enjoys the scent of Boom Bright, which comes from natural rose damascena oil.

Finally, Boom Bright is water-based, rather than waterproof, so you can easily remove it with a bit of water or moisturizer.

“It does not clump, it does not run and it is a snap to take off,” Cynthia says.

A glow that’s all Cynthia

Finally, Cynthia is ready for the finishing touch…her lips.

She applies a layer of Boomstick Color to her lips. Then she dabs Boomstick Glimmer in the center.

“I feel finished. I feel like my skin is getting nourished. And I don't think that it’s too much,” she says. “I just feel I've got a really nice look. I look like me, but I've got a glow. And that’s how I Boom.”

Love this look? Try it today.

Everything in Cythina’s makeup bag is available on the BOOM! By Cindy Joseph website.

At BOOM! By Cindy Joseph, we believe age is beautiful. We design simple, easy-to-apply makeup and skincare to reveal your natural beauty at every age.

That includes Cynthia’s favorites—our Boomstick Trio and Boom Bright mascara. We invite you to check out both below right now.

Or read on to discover BOOM!’s entire line for your 50s, 60s, 70s and 80s+.

SHOP BOOM LINE

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio^®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio^®

It’s all three of Cynthia’s favorite Boomsticks—for 6% off the cost of ordering them separately. Try all three easy-to-use Boomsticks together for a simple, fabulous look that reveals your natural beauty at every age.

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Boom Bright™

“It does not clump, it does not run and it is a snap to take off,” Cynthia says. Boom Bright lengthens, separates and defines all lashes—including shorter, thinner lashes. You can easily layer on this gentle, buildable mascara to create any look.

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At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Boomstick Trio^®

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Boom Bright™

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

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Embrace Your Age, Embrace Your Beauty.