The Shift That Happens When You Add That Second Color

At 77, Ellen doesn’t approach makeup as something to fix or hide. She approaches it as something to play with. “Even somebody like me,” she says, “who’s been doing makeup since I was 14 — it’s still fun.” That word comes up again and again when Ellen talks about beauty: fun. Not fussy. Not heavy. Not complicated. Just color, ease, and self-expression — exactly what February is all about.

Makeup That Works With You — Not Against You

One of the first things Ellen mentions in her demo isn’t color — it’s ease.

She loves the longer Boomstick format because it’s easier to hold, especially for someone with arthritis. The sticks glide on smoothly, blend effortlessly with fingers, and don’t require precision tools or heavy powders.

“Sometimes I have to use my thumb,” she says.

And that’s more than okay — it’s the point.

Boomsticks are designed to move with you, not demand perfection. Fingers work. Brushes work. A little goes a long way. And because the formulas are sheer and buildable, there’s no fear of going too dark or too dramatic unless you want to.

One Stick. Many Uses. No Rules.

As Ellen demonstrates, a single Boomstick can do more than you might expect:

• cheeks

• brow bone

• eyelids

• chin

• even as soft liner when paired with a brush

She taps color onto her cheeks, blends upward with gentle strokes, adds warmth around the brow, and lightly sweeps color onto the lids — calling it “eye mask and eye makeup all in one.”

“No need to use any of those heavy powders anymore,” she says. “This is so much easier.” That’s the Boom philosophy in action: fewer products, more freedom.

Sheer Color = Confidence

One of Ellen’s biggest surprises when she first tried Boomsticks? “They don’t go on as dark as you might imagine.”

The sheer, forgiving nature of the formulas means you can experiment without pressure. Add a little. Blend. Step back. Add more if you feel like it.

Even when Ellen reaches for deeper shades — like Boomstick Bronze or Parisian Red — she treats them as accents, not rules. A touch for contour. A swipe for drama. A blend to soften.

“Even somebody who’s kind of thin-faced like me,” she notes, “can use a little depth.”

Golden Peach, Peony Pink & The Art of Mixing

Ellen plays with several Boomstick shades — and that’s where the magic really happens.

She taps Peony Pink onto her cheeks for a fresh flush. She reaches for Golden Peach to soften and frame her face, especially on the lips. She layers Glimmer for a subtle luminosity that’s never glittery.

“It’s not like when I was young,” she laughs. “No one wants glitter. Glitter is the gift that keeps on giving.”

Boomsticks are designed for now — soft, modern luminosity that catches the light without shouting. And because the shades are meant to mix, every woman ends up with something personal. No two looks are the same. No rules apply.

Makeup as Self-Expression, Not Correction

Ellen’s approach to beauty is deeply pro-age.

She uses makeup to enhance what’s already there — not to erase it. To frame her face. To play with contrast. To feel like herself. “It’s easy. It’s light,” she says. “And even better? The compliments you receive.”

Boomsticks aren’t about covering flaws. They’re about expression, creativity, and confidence — at 77, at 50, at any age.

Why the Boomstick Collection Works So Well

What Ellen shows so clearly is why women love having more than one Boomstick. Each shade becomes a tool — or a mood.

• A soft morning flush

• A touch of warmth on tired winter skin

• A hint of drama when you want it

• A glow that lifts everything

Together, they create endless possibilities — without complication. That’s what makes Boomsticks more than makeup. They’re an invitation to play.

Beauty That Lasts Beyond the Moment

Every Boom Beauty product is crafted with intention. With respect for your skin. With care for the planet. And with a long-term commitment to doing better.

To us, that’s what “pro-age” truly means—embracing the future with wisdom, responsibility, and heart.

Thank you for being part of this journey.

Together, we’re creating beauty with purpose.