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The Color of Joy, in One Easy Swipe

"This is the only makeup I need. It melts into my skin, giving me the most natural, happy glow!" – Laura M.

Heritage Boomstick Color™

4.6
Rated 4.6 out of 5 stars
40,506 Reviews
Regular price
$28.00 USD
Regular price
Sale price
$28.00 USD
Cruelty Free
Cruelty Free
Dermatologist Tested
Dermatologist Tested
Buildable Color
Buildable Color
Effortless, Pro-Age Beauty

The universally flattering color that started it all! Created by revolutionary pro-age makeup artist and model Cindy Joseph, Boomstick Color is the original multitasking cosmetic designed to enhance—not conceal—your natural beauty at every age.

For every complexion from ivory to ebony, this not-too-warm-not-too-cool berry-toned stick blends seamlessly onto lips and cheeks, delivering a fresh, healthy-looking glow in seconds. Just one swipe adds sheer, buildable color—no complicated routine required. No shimmer, no cakey buildup—just you, at your radiant best.
Key Ingredients

Shea Butter: Nourishes and moisturizes skin and lips, leaving them soft and supple.

Castor Seed Oil: Provides hydration and helps retain moisture for visibly plump, smooth lips.

Carnauba Wax: Creates a protective barrier on the skin while delivering a natural sheen.

Tocopheryl Acetate (Vitamin E): Offers antioxidant properties, protecting the skin from environmental stressors and promoting skin elasticity.

How to use

For cheeks: Glide onto the fullest part of your cheeks and blend upward using your fingertips or the Boom Beauty Seamless Blending Brush. Build as desired, from a just a hint of color to a more dramtic vibrant glow.

For lips: Apply a sheer layer for a soft tint or add more for deeper color.

Ingredients
Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Canola Oil, Octyldodecyl Stearoyl Stearate, Octyldodecanol, Polyglyceryl-2 Diisostearate, Euphorbia Cerifera (Candelilla) Wax, Polyethylene, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax, Dipentaerythrityl Hexacaprylate/Hexacaprate, Butylene Glycol, Cetyl Alcohol, Ozokerite, Silica, Tridecyl Trimellitate, Zea Mays (Corn) Starch, Butyrospermum Parkii (Shea) Butter, Mica, Microcrystalline Wax, PEG/PPG-18/18 Dimethicone, Tridecyl Stearate, Tocopheryl Acetate, Neopentyl Glycol Dicaprylate/Dicaprate, Rosmarinus Officinalis Leaf Extract, CI 77491, CI 77891, CI 17200, CI 16035, CI 73360, CI 42090
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    100% No-Risk Money Back Guarantee

    We think you’re going to love your products! But if you aren’t completely satisfied with anything, you can return or exchange the item(s) within 60 days of purchase.

    You can see all the details about our return policy here. More questions? Just reach out—our customer service team is happy to help!

    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™
    Heritage Boomstick Color™

    Look your best with the color of happiness.

    Heritage Boomstick Color | Featured 1

    Radiate Happiness and Joy With a Two-minute Application of Boomstick Color.

    Every woman looks her best when she’s happy. For that reason, Boomstick Color is designed to mimic the look you naturally get when you’re happy and excited. With just a few dabs of Boomstick Color, you can give yourself this look of joy.

    A universal color, designed for every skin tone.

    Heritage Boomstick Color | Featured 2

    No Need to Choose a Color. This Boomstick Already Matches Your Skin.

    Boomstick Color is sheer enough that it allows your natural skin tone to show through. That’s why Boomstick Color easily works with every gorgeous skin tone.

    Boomstick Color: The Original Multitasking Glow

    Created by pro-age pioneer Cindy Joseph, based on her MVP color as renowned makeup artist working on models of all complexions. It's the color of joy -- a celebration of your natural radiance. This universally flattering, berry-toned stick enhances the natural vitality of your skin, delivering a sheer, buildable flush of color to lips and cheeks with a luminous, dewy finish.

    Effortless and intuitive, Boomstick Color blends seamlessly, enhancing your complexion with the fresh, healthy glow of life well-lived. No heavy application, no cover-ups—just a simple swipe to brighten, uplift, and celebrate the beauty that’s already there.

    With Boomstick Color, beauty is easy, joyful, and always authentically you.

    "I’ve tried a lot of blushes, but Boomstick Color is a game-changer. It gives me that natural, radiant glow I’ve always wanted, without feeling heavy or fake. My skin looks like it's glowing from within, not painted on!"

    Margaret P.

    "I’ve never found a product that works so beautifully on both my lips and cheeks. It blends like a dream and looks so natural!"

    Henrietta R.

    "Boomstick Color makes my beauty routine so easy. Just a quick swipe, and I look refreshed and glowing all day!"

    Michaela D.

    Heritage Boomstick Color™ FAQs

    What skin tones does Boomstick Color work for?

    Boomstick Color is designed for everyone. Its universally flattering berry tone enhances a wide range of skin tones, delivering a sheer, buildable glow that adapts beautifully to your complexion.

    How do I apply Boomstick Color?

    Start with a clean, moisturized face, then add Boomstick Color everywhere you blush. 

    Dab Boomstick Color onto the apples of your cheeks, across your forehead, down the sides of your neck and to your décolletage if you’re wearing a low-cut top. Blend with your fingers.

    Finally, dab Boomstick Color onto your lips for a natural-looking color that matches your skin.

    Is Boomstick Color suitable for mature skin?

    Absolutely. Created with pro-age beauty in mind, Boomstick Color features a creamy, hydrating formula with Shea Butter, Castor Seed Oil, and Vitamin E to nourish the skin without settling into fine lines.

    Can Boomstick Color be used on both lips and cheeks?

    Yes! Boomstick Color is the ultimate multitasker. It blends effortlessly on both lips and cheeks, giving you a fresh, natural flush with just one swipe.

    Does Boomstick Color have shimmer or glitter?

    No shimmer, no glitter—just a natural, dewy finish that enhances your skin’s radiant glow.

    How long does Boomstick Color last once applied?

    Boomstick Color is designed for everyone. Its universally flattering not-too-warm-not-too-cool berry tone enhances a wide range of skin tones from ivory to ebony, delivering a sheer, buildable glow that adapts beautifully to your complexion.

    Is Boomstick Color cruelty-free and vegan?

    Yes! Boomstick Color is Leaping Bunny Certified Cruelty-Free and 100% vegan. It contains no animal-derived ingredients and is never tested on animals.

    Does Boomstick Color have fragrance or essential oils?

    No. Boomstick Color is fragrance-free and free from essential oils, making it a great choice for sensitive skin.

    Is Boomstick Color safe for sensitive skin?

    Yes! It’s dermatologist-tested and free from parabens, phthalates, silicones, mineral oil, and PEGs—so you can glow with confidence.

    How long does a Boomstick Color last before expiring?

    Boomstick Color has a shelf life of 12–18 months after opening. Just check the PAO (Period After Opening) symbol on the packaging for guidance.

    What are people saying about Heritage Boomstick Color™?

    4.6
    Rated 4.6 out of 5 stars
    Based on 40,506 reviews
    Total 5 star reviews: 32.4k Total 4 star reviews: 3.7k Total 3 star reviews: 2.1k Total 2 star reviews: 1.1k Total 1 star reviews: 1.2k
    89%would recommend these products
    Slide 1 selected
    Rating
    Ratings
    40,506 reviews
    • AK
      Anna K.
      Verified Buyer
      4/26/25
      Reviewing
      Boomstick Berry Rouge®
      Rated 5 out of 5 stars
      Has stood the test of time.....

      Fourth year using this Berry Rouge with the trio. Still loving it! My friends always comment on how I seem to be glowing. 😊

    • SG
      Sherry G.
      Verified Buyer
      4/23/25
      Reviewing
      Boomstick Berry Rouge®
      Rated 5 out of 5 stars
      Classic Color

      Love it.

    • JR
      Jill R.
      Verified Buyer
      4/21/25
      Reviewing
      Heritage Boomstick Color™
      Rated 5 out of 5 stars
      Perfect color

      Perfect color for my lips and skin tone. Use it on cheeks and lips, keeps me moisturized,

    • JT
      Julie T.
      Verified Buyer
      4/21/25
      Reviewing
      Boomstick Berry Rouge®
      Rated 5 out of 5 stars
      Boomstick Berry Rouge

      I tried Boom years ago and was not sure if I liked the products. However, since I really wanted to minimalize my makeup routine and focus on a more natural approach to makeup, I came back. Very glad I did, too! The Berry rouge is lovely on my cheeks and lips. I do have to reapplied but so what - is easy and fun!

    • KM
      Karen M.
      Verified Buyer
      4/19/25
      Reviewing
      Heritage Boomstick Color™
      Rated 5 out of 5 stars
      Just right

      I love the color and creaminess of Boomstick Color.