Embrace Your Age, Embrace Your Beauty.

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  • 1. Accept that there’s no such thing as “done.”

    Women ask us questions like this: “I’ve turned 50, my kids are grown. What do I do with the rest of my life?”

    And, “I’ve had the same great career since I was 23. I’m full. What do I do next?”

    What’s next? So many possibilities! However, it is common to start hearing the voices of fear whispering to us from inside.

    Our society tells us that life is about building one career, one passion, one goal—and then we’re done.

    But there is really no such thing as “done.”

    There is always something new to learn and experience. That’s what a bucket list is for! You can write and update your bucket list every year of your life.

    If you are over 50, you may have noticed your age does not stop you from loving your life and taking on new challenges and adventures.

    So if you are feeling stumped regarding what’s next…

  • 2. Ignore negative voices and listen to positive ones.

    We all have many voices inside us. The positive voice says: “I’m full of energy and want to do something new!”

    But the negative voice says: “No. I can’t. I’m old. I am past my prime.”

    We believe the phrase “the prime of life” is just a myth.

    There is no peak. Every present moment is the prime of your life. You are there now!

  • 3. Think of life in stages.

    We’re handed this false idea that as you get older, you become a faded version of what you were before.

    Experience has shown that as time goes by, you continue to develop into expanded versions of yourself.

    Every stage is like a new birth, a new beginning, a new opportunity.

    When you were a kid, do you remember how you couldn’t wait to turn 7? And then 18? Then 21? You looked forward to what was next, even if you had no clue what the future had in store.

    That enthusiasm does not have to stop at any age. You can keep looking forward to the next stage of your life as long as you live.

  • 4. Take a personal inventory.

    Take the challenge and see what happens.

    Sit down with a pen and paper and take an inventory of your positive qualities. Everything you are proud of and makes you uniquely you.

    Your character, ethics, morals, knowledge, skills, challenges, experiences, adventures, failures, advice. What you survived. What you learned.

    Then list the qualities you had 20 years ago. How do those lists compare?

    The more recent list will be longer.

    You have added to all the qualities you had when you were younger. You got better! We become more as we get older, not less.

  • 5. Relish the unknown.

    Not knowing what’s next is part of what makes the future thrilling and exciting.

    Share your feelings with your loved ones, family and friends. You are not alone. Allow possibilities to unfold.

    Celebrate and appreciate your life. Let it surprise and delight you. After all, what else is there to do?

    When you reach your 50s, a new kind of beauty appears. That’s why BOOM! created pro-age cosmetics to help bring out this natural beauty.

    Click below to check out our line or read on to see what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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