The Pro-Age Movement has landed in the U.K.!

Clean Ingredients

Pro-age Cosmetics

Over 100K 5-Star Reviews

100% Satisfaction Guaranteed

Clean Ingredients

Pro-age Cosmetics

Over 100K 5-Star Reviews

100% Satisfaction Guaranteed

No Animal Testing Ever

Makeup performs differently at 50, 60, 70 and beyond. Our skin, eyebrows, lips and lashes all change with age.

If you’re still doing your makeup the same way you did in your 20s or 30s, it might be time for a change.

That’s where BOOM! comes in.

We’re the world’s first PRO-AGE makeup and skincare company—and we’re on a mission to help women of every age discover their radiant beauty and enhance it, not cover it up.

BOOM!’s best selling
pro-age cosmetics

“I have been exclusively using Boom products since 2016, when Cindy was such an inspiration for me. Cindy’s Pro-age Revolution is revolutionary. I am a customer for life.”

—Ellie L.

The world’s first
PRO-age cosmetics and skincare company.

Our founder, Cindy Joseph, was one of the world's first silver-haired supermodels. After decades as a top makeup artist, Cindy was scouted off the street at age 49 shortly after embracing her natural silver hair.

Being on both sides of the camera gave Cindy a unique perspective on makeup, beauty and aging.

Despite being told that growing older was something to be feared and hidden, she noticed the reality was quite different.

Cindy recognized life was getting better as she aged.

That realization sparked the Pro-age Revolution and our mission to help women celebrate their age and embrace makeup that reveals their natural beauty—instead of concealing it.

Fast, Affordable Shipping

Our pro-age cosmetics and skincare revolutionized the American beauty market. Now we’re coming to the UK with faster, more affordable shipping.

Want to join the Pro-age Revolution? We suggest you shop now, before our UK stock is gone!

Our Ambassadors