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4 Tips To Simplify Your Makeup and Look Amazing as You Age.

“Less makeup is always more.” —Cindy Joseph, founder of BOOM!

Cindy Joseph used to say this all the time.

As a professional makeup artist for nearly three decades, Cindy recognized that a full face of makeup doesn’t look the best as we age.

Foundations and powders that worked beautifully in our 20s and 30s just don’t look the same on our skin now.

That’s why Cindy encouraged us slightly more experienced women to skip the full face of makeup and simplify our routines instead.

It’s also why Cindy designed the simple, streamlined Boomstick Trio® over a decade ago. She created these three makeup sticks to replace everything in your makeup bag.

To this day, you can still use these three sticks (or “Boomsticks” as Cindy called them) in the Boomstick Trio to simplify your makeup. Here’s how…

Tip #1: Prep your skin with all-natural moisture.

It’s no accident that the first Boomstick is a moisturizer.

Cindy always encouraged women to moisturize as often as possible.

Moisturizing helps our skin look and feel healthy. (That makes it easier to skip the foundation.)

Boomstick Glo® makes moisturizing simple. Made with natural moisturizers like honey and olive oil, Boomstick Glo allows you to quickly soften and hydrate any area of your skin.

Simply dab this Boomstick directly onto your face and neck to prep your skin for your makeup with soothing moisture.

Then carry this Boomstick with you to moisturize throughout the day.

Tip #2: Trade powders for cream-based makeup.

As we age, powders tend to settle into our fine lines and draw attention to wrinkles.

That goes for powder blushes, bronzers and eyeshadows.

That’s why all our Boomsticks have a creamy, luxurious texture. Cindy designed them to sit on top of our skin—so they do NOT highlight fine lines.

Also, Boomstick Color® and Boomstick Glimmer® are universal colors that match all skin tones. To simplify, try replacing your powder makeup with these Boomsticks.

Tip #3: Multitasking makeup saves you more than just time.

If you’re interested in simplifying your routine, we suggest multitasking makeup that does more than one thing for you.

Choosing just a few multitaskers saves you time, money and energy from having to switch between products. It also helps protect your skin from the possible irritation of using too many different products at once.

With the Boomstick Trio, you’re getting three multitaskers—that each fulfills more than one role in your overall simplified routine.

Boomstick Glo is a full-body moisturizer. You can use it to soften and hydrate any area of your skin in seconds. (That includes dry spots on your face, hands, cuticles, elbows etc.)

Boomstick Color is four different cosmetics in one. You can apply it in less than a minute as a creamy blush, lipstick, bronzer and contour. With its universal color that matches every skin tone, you can wear Boomstick Color year-round in any season. That’s another way to simplify your makeup.

Boomstick Glimmer is both a creamy eyeshadow and a highlighter. You can also wear this universally flattering shade with any outfit, season or occasion.

Together, three multitasking Boomsticks give you a full-body moisturizer, blush, lipstick, bronzer, contour, eyeshadow and highlighter.

That means you can replace up to seven different products in your makeup bag with three Boomsticks. Talk about simplifying.

Tip #4: Stick to a 5-minute routine.

Part of simplifying your makeup is spending less time in front of the mirror.

With Boomsticks, you can easily create a natural look in five minutes flat—without any makeup tools or brushes. Here’s how…

Minute 1: No need to get moisturizer on your fingers. Simply dab Boomstick Glo directly onto your face and neck to soften and hydrate your skin.

Minutes 2-3: Give yourself a sun-kissed look by dabbing Boomstick Color where you might naturally blush. That includes the apples of your cheeks, temples, lips, sides of your neck and décolletage. Blend it with your fingers until you see the color you love.

Minute 4: Apply Boomstick Glimmer as a creamy eyeshadow. Then use this Boomstick to subtly accentuate your lips, cheekbones, neck or décolletage as you like.

Minute 5: Love the look? You’re ready to walk out the door! Not enough color yet? Add more of the buildable Boomstick Color and Boomstick Glimmer to your features for a slightly bolder—but still natural—look.

Ready to simplify your makeup?

We suggest starting with the Boomstick Trio.

It’s been our most popular product since Cindy first introduced it. Over 40,000 women have given this Boomstick Trio five-star reviews.

You’ll find the Boomstick Trio in our online store at BOOM! By Cindy Joseph.

We invite you to check it out—and find out why so many women love using Boomsticks to simplify their makeup and look amazing as they age.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace up to seven different products in your makeup bag with these easy-to-use Boomsticks.

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour in one simple Boomstick. Try this multitasker today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace up to seven different products in your makeup bag with these easy-to-use Boomsticks.

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour in one simple Boomstick. Try this multitasker today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

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