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The Look Good, Feel Good Makeup The Look Good, Feel Good Makeup

How a Touch of Color Can Shift Your Whole Day

Ever had one of those mornings where you swipe on a little mascara or a pop of lipstick, and suddenly, you’re standing a bit taller, smiling a bit brighter, ready to take on your day? It’s like makeup has this quiet magic, not because it changes who you are, but because it amplifies the spark you already carry.

The world can feel heavy sometimes, like it’s asking us to be everything at once—strong, soft, taking care of everyone else while still getting everything done. When we dab a little color onto our cheeks and lips, it’s about us, choosing a moment of joy, a little love letter to ourselves, almost like casting a little magic spell of protection for the day.

It’s Not About Looking Younger—It’s About Feeling Like You

Here’s the thing: makeup isn’t just about looking good; it’s about feeling good. Every month, women spend hundreds on beauty products, and sure, some of that goes to chasing ideals that don’t always serve us.

But there’s something different about “feel good” makeup. It’s not about hiding laugh lines or pretending to be 25—it’s about celebrating the face in the mirror, the one that’s seen a thousand sunrises, weathered storms, and still shines.

What we spend our beauty budget on matters – when it’s spent on products that promise to fix a never-ending list of our “flaws” we end up feeling worse about ourselves. But when it’s spent on products that light us up and make us feel like the best versions of ourselves, it's an investment in our happiness.

A Beauty Routine Worth Savoring

They say we pour nearly two years of our lives into beauty routines. That’s a lot of time! You know those studies about plants, where some of the plants spoken to lovingly and others are spoken to disapprovingly and the plants that are treated lovingly do better?

Well, if our intentions can have a noticeable effect on our ficus, imagine what effect they can have on our faces!

What I’m getting at is: if I’m going to spend two years of my life on my beauty routine, I don’t want to spend all that time with the negative energy of trying to “fix” myself and fit into some narrowly defined idea of beauty that I’ll never achieve.

I’d rather all that time be spent positively — applying good vibes along with my eye cream and lipstick.

Your Mirror Time Is Sacred

Maybe that sounds a little hokey, but think about what those moments in front of the mirror really are: daily rituals where we get to slow down, be present, and treat ourselves with care.

It’s about carving out space for ourselves in a world that rarely stops. A moment of meditation with a side of mascara.

Imagine if we leaned into that, choosing makeup that feels like play, not pressure. A swipe of eyeliner becomes a bold declaration of confidence. A soft pink blush? A reminder to stop and smell the roses.

Makeup That Celebrates, Not Conceals

What if we let makeup be our ally, not our boss? What if we picked products that celebrate the natural beauty of who we are instead of promising to “fix” us and turn us into something we are not?

Instead of the drudgery of “putting on your face,” what if you treated your makeup bag like an artist’s palette—colors that make you smile, products that inspire a sense of play.

At its best makeup enhances the moment and makes you feel like the best version of you: whether it’s a pop of playful peach for the first day of a vacation, a strong brow and berry lip for an important meeting, or just a touch of barely-there rose nude for a cozy day in.

It’s not about covering up; it’s about showing up and having fun.

Say Yes to the Woman in the Mirror

Look, this isn’t about emptying out your beauty cabinet or swearing off concealer—because who doesn’t love a little polish? It’s about choosing makeup that feels like a celebration instead of a chore. It’s about saying yes to the woman in the mirror, because she’s who you’ve got! Might as well celebrate her, wrinkles and all, rather than trying to erase her.

Besides, we all know we look the best when we’re having a good time. As the late, great pro-age model and makeup artist Cindy Joseph used to say, “Pleasure is a woman’s best cosmetic!” That’s the kind of magic that never fades.

That’s the ethos behind the Boomstick Trio: three mutli-use sticks that replace a whole makeup bag’s worth of products to give you an effortless, natural-looking glow in less than five minutes.

BOOM: Skincare-Powered Makeup That Celebrates You

Boom! Beauty is the revolutionary pro-age (as opposed to anti-age) beauty brand that designs each and every product to boost our natural beauty as we get older, with a carefully curated selection of shades that enhance rather than overpower.

You won't find caked-on concealer or complicated routines that promise to turn back the hands of time… because that's B.S., and nothing makes a woman look worse than desperately trying to look younger.

Instead you'll find versatile, multi-use colors with moisturizing, skincare-grade ingredients that boost your radiance and give you a carefree, healthy-looking glow—because beauty should be fun and easy.

Boom! It’s that simple.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color™

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today. Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

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class=\"bbc-boom-product__subtitle\"\u003eThree Sticks. Endless Possibilities.\u003c\/h3\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eSimplify your beauty routine with the Boomstick Trio Bundle, featuring three multitasking beauty essentials.\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eAdd a natural flush of color with Boomstick Color, a subtle radiance with Boomstick Glimmer, and lock in hydration with Boomstick Glo. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eThis ultra-moisturizing, multitasking beauty essential hydrates, nourishes, and protects—perfect for lips, cheeks, cuticles, dry patches, and even flyaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: absolute; left: 519px; top: 230.375px;\" id=\"gtx-trans\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color™

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today. Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

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All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

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