Embrace Your Age, Embrace Your Beauty.

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As women, it’s almost too easy to collect more cosmetics than we really need.

That’s especially the case if you’re in your 50s or 60s and you’ve been experimenting with different lipsticks, blushes and other products since your teens or 20s.

Here at BOOM!, we say less makeup is more in your 50s, 60s and beyond. That’s why we suggest simplifying your makeup routine and replacing all those extra cosmetics with a few products that highlight your natural beauty.

That’s what our Boomstick Color is designed to do.

This creamy cosmetic stick is designed to make you look your best—while still looking like you. It replaces four different cosmetics so you can start paring back the number of cosmetics in your bathroom cabinet or makeup bag.

Here’s a quick look at how you can use this 4-in-1 cosmetic...

  • 1. Blush: Look like you’re blushing with pleasure.

    Every woman looks her best when she’s happy. As you may have noticed, when a woman is happy, she tends to blush.

    Boomstick Color is designed to mimic this “happiness blush” so you always look your best. It’s that beautiful, slightly flushed look you get when you’re laughing, kissing, working out or doing anything else you love.

    To create this look of happiness, dab the creamy Boomstick Color on your cheekbones. The color blends to match any skin tone, so you’ll look like you’re naturally blushing with pleasure.

  • 2. Lipstick: Make this creamy stick your new lip color.

    We suggest choosing a lipstick that matches your gums or inner lips. It’s a simple way to ensure you’re always using a natural-looking lip color.

    Our Boomstick Color is designed to match every woman’s skin tone, so this creamy cosmetic easily matches your gums as well. Simply dab Boomstick Color on your lips as you would any other lipstick.

    At only 7 grams, Boomstick Color is also an ideal size to replace all the extra lipsticks hiding in your purse, car or makeup bag.

  • 3. Bronzer: Give your skin a sun-kissed look.

    This lightweight cosmetic stick also acts as a bronzer for your skin. Simply dab Boomstick Color on cheekbones, your neck or décolleté and blend with your fingers.

    This will give your skin a subtle sun-kissed look, like you just spent a weekend away in the sun.

  • 4. Contour: Add subtle definition to your face.

    You can also use this creamy cosmetic to add subtle definition to your face. Dab a bit of Boomstick Color under your cheekbones and blend to enhance your facial structure.

    We suggest lightly applying Boomstick Color anywhere you naturally blush to give yourself a look of happiness and joy. Go ahead and experiment to see what works for you.

    Boomstick Rose Nude is one of our most popular pro-age cosmetics of all time. It was made specifically to reveal—rather than conceal—your beauty in your 50s, 60s, 70s and beyond.

    Click below to learn more about Boomstick Color now.

BOOM! has an entire line of pro-age cosmetics and skin care for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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