Embrace Your Age, Embrace Your Beauty.

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Let’s create a luxurious Boom routine that’s unique to your beauty.

  • Let us set the scene for you.

    You’re excited...you just ordered a Boom! Bag™ (Plus)! Maybe you’re new to Boom and want to dive right in. Maybe you’ve been a Boom fan for years and want to replenish your favorites.

    The day arrives: You open the package and pull out the organic cotton makeup bag to see it’s filled to the brim: Boomstick Trio®, Boomsilk® moisturizer, Boom Clean® daily cleanser, Boom Scrub™ exfoliant, Boom Nectar® serum and Boom Gold™ facial oil.

    Here comes the fun part...experimenting with all of your new Boom. But where should you start? We have a few practical tips to help...

  • 1. Wash & exfoliate.

    When implementing or updating a makeup or skin-care routine, we suggest starting with a fresh, clean face.

    We designed Boom Clean, our daily facial cleanser, to gently remove makeup, dirt and impurities.

    Just squeeze a bit into your hand, lather in your palms if desired, then massage over your face. Rinse with warm water or a washcloth. Simple!

    Now that your face is clean and conditioned, let’s give your pores a little extra attention. For that, you’ll grab your Boom Scrub.

    This gentle exfoliating mask removes buildup, clearing your pores and making them appear smaller.

    Use your fingertips to apply Boom Scrub as a quick mask at the sink or in the shower. Give it five minutes, then rinse with warm water or a washcloth to reveal a toned, revitalized look.

    All clean and refreshed? Great. Time to moisturize.

  • 2. Hydrate, soothe, renew

    Your Boom! Bag (Plus) includes our most advanced moisturizers: Boom Gold and Boom Nectar. Both provide powerful antioxidant activity to promote the look of beautiful skin.

    Boom Gold, our lightest moisturizer, contains eight luxurious oils. Add a few drops to your palm or directly onto your fingertips, then dab lightly onto your face and neck. Your skin will appear hydrated and revitalized without a trace of shine.

    On the richer side, Boom Nectar is a robust face and eye serum. Containing humectants like jojoba oil and beeswax, Boom Nectar helps skin attract and retain moisture while providing a natural barrier against environmental stressors, leaving your skin with a radiant glow. You can apply it the same way as Boom Gold, paying special attention to the eye area.

    How you use these moisturizers is entirely up to you. Due to the difference in finish, some customers prefer Boom Gold in the daytime and Boom Nectar at night. Some use Gold on a very hot day and Nectar when experiencing the drying effects of indoor environmental control.

    Moisture layering is another popular route. If you’d like to use these two together, apply Boom Gold first. Experiment with different combinations until you discover what works best for you and your skin.

  • 3. Simple, natural moisture.

    We suggest following up Boom Gold and Boom Nectar with Boomsilk, our full-body moisturizer.

    Designed to give your skin a dewy, silky finish, Boomsilk’s formula has just five all-natural ingredients.

    Rich emollients beeswax and honey soften, soothe and calm your skin, alleviating temporary redness or discomfort.

    Extra virgin olive oil has been used for centuries to moisturize and nourish the skin, renewing the look of your beautiful skin.

    Remembering that a little goes a long way, apply Boomsilk to your face, hands, elbows, heels...and anywhere else. Any time of day, you can enjoy Boomsilk’s hydrating, calming sensation from your forehead to your feet!

  • 4. Next up: Boomsticks.

    When applying the Boomstick Trio, we recommend Boomstick Glo as the first step. Dab it around your eyes and mouth, lips and any dry patches, blending with your fingers. If you’re feeling thoroughly moisturized after the previous steps, feel free to skip this step for now. Glo is so compact you can easily pop it into your pocket or purse and rehydrate while you’re on-the-go.

    Since moisture makes the perfect primer for makeup, you’re ready for Boomstick Color, which we call “the color of happiness.” Its universal berry tone looks lovely on all complexions. The secret is its sheer formula, designed to look like you’re blushing with pleasure, happiness or excitement.

    Dab Boomstick Color directly onto your cheekbones, upper forehead, the sides of your neck and your clavicles, then blend with your fingertips. Start with a small amount, allow the color to settle, then add from there if desired.

    For a hint of sparkle, apply Boomstick Glimmer next. Dab its natural-looking radiance onto your eyelids and the sides of your eyes, blending with your fingers as you go.

    Want more sparkle? Try applying Glimmer to your shoulders, décolletage, cheekbones—or anywhere else.

    You may have noticed we left your lips for last. Apply Boomstick Color to your lips all the way to the lip line. Feel free to use a brush if you prefer, or simply dab directly from your Boomstick. Draw a little more attention by adding Boomstick Glimmer to the center of your upper lip and your cupid’s bow.

  • 5. Honor yourself. Do what you love.

    We hope you’ve enjoyed getting to know your Boom better and some of our ideas of how you might use a few Boom favorites together.

    As with all Boom products, there’s no right or wrong way to use them. This is just a guide to get you started, but we suggest you experiment. Figure out what works best for you and your skin and build a routine you find the most pleasurable. Above all, do what you love. Do what honors you.

    Tell us: Do you already have a few Boom favorites? What do you love? How do you use it? As always, we’d love to hear from you!

    Here at BOOM!, we believe that each woman has a unique beauty all her own… especially after 50. We encourage women all over the world to reveal—not conceal—that beauty at every age.

    Over the last 10 years, Boom customers have fallen in love with our pro-age cosmetics and skin care that reveal their true beauty.

    Visit our store to see our demo videos, read reviews and learn more about these Boom favorites. You can also read on below to find out more about BOOM! and the Pro-age Revolution.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

Experiment, have fun and build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
Boomstick Color®

Boomstick Color®

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

Experiment, have fun and build the Boom routine that’s perfect for you with our most popular pro-age cosmetics and skin care.

Shop now
Boomstick Color®

Boomstick Color®

Your go-to pro-age look in minutes! These little makeup sticks highlight your natural beauty without feeling (or looking) overly made-up.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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