Embrace Your Age, Embrace Your Beauty.

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‘Tis the season for occasions.

Holiday parties. Weekends away. Family dinners. Office events. Relatives flying in from out of town. Friends getting together.

No matter what you have planned for the holidays, there will be plenty of chances to look your best, and plenty of opportunities to dazzle everyone you see.

And why not dazzle them by looking like YOU? No need to look younger, or look like someone else. Instead, we encourage you to highlight your own natural beauty, and celebrate just how gorgeous you already are.

Read on to find out how to create this natural look for yourself, so you can sparkle this holiday season.

  • 1. Give your face a gorgeous sun-kissed look in the dead of winter.

    How to achieve this look: Add our creamy Boomstick Color everywhere you naturally blush. That includes your cheekbones, forehead and neck.

    The color blends to match your skin tone, so it looks like you’re naturally blushing with pleasure, or you have just been away for a holiday weekend in the sun.

  • 2. Let your eyes shimmer in the lights this season.

    How to achieve this look: Dab on a little Boomstick Glimmer. This creamy cosmetic gives you a natural-looking sparkle,without adding glitter or frost. You can use Boomstick Glimmer on your eyelids and sides of your eyes.

    If you’re wearing a dress this season, try applying a little Boomstick Glimmer to your shoulders and décolleté for an extra hint of sparkle. (It’s also subtle enough to wear in the daytime too.)

  • 3. Only show your newest, best skin for the holidays.

    How to achieve this look: In a word, exfoliate. When you exfoliate, you strip away any tired-looking skin cells from your face, and make room for your newest, most beautiful skin.

    When you’re getting ready for holiday parties or gatherings this year, take a few extra minutes to exfoliate first, to reveal your freshest-looking skin.

    Our new Boom Scrub is safe to use every day to gently exfoliate away your dull skin cells, and deep clean your pores with just a five-minute application. (Perfect for a quick pre-party exfoliation.)

  • 4. Make your skin glow for every occasion.

    How to achieve this look: Moisturize your face before you apply makeup. By moisturizing first, you’ll give your skin a healthy-looking glow, and a well-hydrated surface for applying the rest of your makeup.

    You may find you don’t need to use foundation at all, after you moisturize. However, if you do choose to wear foundation, we suggest only using a very thin application of a creamy luxurious foundation. (Powdered foundation tends to accentuate any fine lines on your face, so always choose cream!)

    Looking for a good moisturizer? Try our Boomstick Glo or Boomsilk. Both are made with the purest, all-natural ingredients. You can use either to quickly moisturize your face in seconds. (Both are also light enough to carry with you, if you’re traveling this holiday season.)

  • 5. Finish with the right lip color to dazzle them all.

    How to achieve this look: Choose a lipstick that matches your gums. It’s a simple way to make sure you’re always selecting a natural-looking lip color.

    Our Boomstick Color is designed to match every woman’s natural skin tone, so it easily matches your gums as well.

    If you’re wondering, yes it’s the same Boomstick Color you can use to give yourself a natural-looking blush. This one cosmetic works as a lipstick, blush, highlighter, and bronzer. It’s also a cream-based cosmetic, so it won’t draw attention to any fine lines on your face.

    You can also experiment with adding a little Boomstick Glimmer to your lips, for an extra bit of sparkle this holiday season.

    The Season of BOOM!
    Everything is on sale.

    Right now, everything in our Boom store is on sale for the holidays.

    You can save 10% on all three of our Boomsticks (known as our “Boomstick Trio”), our Boomsilk moisturizer, and our new exfoliant, Boom Scrub. Click below to shop our sale now.

BOOM! also has a line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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