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Embrace Your Age, Embrace Your Beauty.

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IT ONLY TAKES MINUTES, BUT IT CHANGED MY LIFE. CAN IT CHANGE YOURS TOO?

By Elizabeth

It's so easy.

Every night before I go to bed, I take out a pen and paper and I write down three things I felt grateful for that day.

Like doing sit-ups or eating healthy food, while I’m actually engaged in this activity, I barely notice its value. In fact, it sometimes seems silly.

I mean, really, how can jotting down how much I love my dogs, night after night, change anything in my actual life?

But somehow, it does.

If I’m consistent, this habit revolutionizes my sense of connection to the world around me.

It deepens the pleasure in simply living.

And it diminishes my desire to grasp for happiness outside of my daily experience.

Yes, I’m talking about online shopping!

But I’m also talking about spending the present moment worrying about the future.

All of those urges quiet down.

When I make these small notes regarding small moments of gratitude, the impact is huge.

If you’re interested in this practice, give it a try! All you need is a few spare minutes, a pen and paper and the ability to walk yourself through your last 24 hours.

What felt good? What felt warm? What brought that feeling of presence and grounded joy?

I aim for three moments of gratitude but I don’t insist on it.

Sometimes there are more, sometimes less. It’s the time spent feeling into that space that matters.

The key is not to panic if what you write down feels, well, mundane. Or hedonistic. Or frivolous.

Being grateful for chocolate counts!

And definitely don’t get discouraged if you don’t notice a dramatic change right away.

Gratitude practice is, like so many routines, about consistency.

Studies have shown that those who engage in gratitude writing report improved mental outlook, but not until approximately four weeks after beginning the practice.

After 12 weeks, the impact increases exponentially.

Simply putting your attention on gratitude, over time, has the power to profoundly affect the way you see the world.

You just have to stick with it.

I have noticed this in my own life.

When I am consistent about my gratitude practice, my world opens up. I see beauty more easily and I move with more grace through my day.

Invitations to lean towards negativity feel less alluring. I more naturally find myself in a state of grounded connectedness even while, say, going to the post office or driving in rush-hour traffic.

It’s as if a positivity buffer surrounds me. When I’m not consistent, that buffer diminishes. But I can always get it back!

And that’s a good feeling, too—just knowing that even when I have fallen off the gratitude wagon, all it takes is a few simple moments with my own mind, every day, to reclaim that sense of ease in the world.

Elizabeth is a journalist who has been writing about health, beauty and wellness for over 20 years. Recently, Elizabeth has been writing for our worldwide pro-age community at BOOM! by Cindy Joseph. Take a closer look at BOOM! below.

CHECK OUT BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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Boomstick Rose Nude™

Boomstick Rose Nude™

is our first new Boomstick in over 10 years. Named for its distinctive shade, Boomstick Rose Nude features a balanced, neutral color that gives your skin a soft, rosy vibrance. Try this new Boomstick as both blush and lipstick.

Shop now
Boomstick Trio®

Boomstick Trio®

includes all three original Boomsticks. You can apply these three multitaskers as lipstick, blush, eyeshadow, contour, bronzer, highlighter and moisturizer. Together, you can use them to easily create a natural look in just 10 minutes.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Watch Demo Video
Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.