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Embracing Our Effortless Sparkle in an “Anti-Aging” World Embracing Our Effortless Sparkle in an “Anti-Aging” World

Rethinking the “Anti-Aging” Myth

Can we just take a minute to laugh at this whole “anti-aging” hoopla? You know the vibe… every ad, every jar, every glossy promise swearing you can “freeze time” or “banish wrinkles” like they’re some kind of scandal. It’s enough to make you roll your eyes so hard they get stuck!

The truth is, those laugh lines and silver strands? They’re not mistakes to fix—they’re your life’s artwork, as natural as the way your smile lights up a room. And yet, the beauty industry’s out here trying to convince us we need to battle our own biology to be beautiful.

Spoiler alert: it doesn’t work. Oh, and you’re already beautiful.

Aging Is Living—and That’s Beautiful

Let’s get real: aging isn’t a villain. Those crinkles by your eyes, that silver highlight in your hair? Just like the freckles you’ve had since you were a kid or the way your cheeks flush when you’re happy, they’re unique to you—and you have the option at any point to decide to embrace them.

In fact, just like trying to cover freckles with heavy foundation does nobody any favors, trying to cover the often-maligned “signs of aging” is a losing game.

To get to the brass tacks of it, aging is just another word for living. So, if you’re not aging, you’re…dead. (I’ll take aging, please!)

The idea that we can “cure” aging with an expensive serum is about as scientific as a fairy tale—and not the good kind with a glass slipper and handsome prince. Aging is not a disease.

There’s no potion that stops time, because time isn’t the enemy. It’s the canvas for the story of our lives, and there is a unique beauty available in the way that time touches our appearances.

But these anti-aging companies? They’re banking on us forgetting that.

You Don’t Need Fixing. You Deserve Celebrating.

It’s easy to get caught up in the noise – to feel like we’re not enough unless we’re chasing some impossible, airbrushed “ageless” ideal. We could be tempted to feel inadequate – like our natural selves need an overhaul.

But here’s the secret they don’t want us to know: we don’t need fixing.

True beauty comes from embracing what is, and enhancing your unique face in its ever-changing glory.

Your laugh lines are a testament to the joy in your life. Why erase that?

Our beauty isn’t about looking like we’re stuck in our 20s—it’s about the fire in our hearts, the twinkle in our eyes, the hard-earned confidence with which we carry ourselves.

Skincare That Feels Like Self-Compassion

Let’s be honest about our skincare. Instead of following the latest fads or mad-scientist mystery concoction promising the fountain of youth, let’s go for healthy, nourishing ingredients that feel good and bring you joy to apply… because who doesn’t love feeling soft and pampered?

Let’s abandon the obsession with ironing out our wrinkles like our faces are pieces of laundry to be starched into obedience.

Let’s pour our energy into what lights us up: chasing passions, savoring moments, living so fully that the last thing on your mind is whether or not you have more silver hairs than you did yesterday.

Life is too short to waste trying to turn back time.

Meet BOOM! The Brand That Honors Aging

Meet BOOM! Beauty, the brand behind the pro-aging revolution.

Founded by Cindy Joseph, a model at 49, BOOM! celebrates the unique beauty of women at every age with the Boomstick Trio—Glo, Color, Glimmer.

These three multi-tasking sticks create a carefree, cohesive look in minutes, all while nourishing mature skin.

The Boomstick Trio gives you the look of joy – the one you get when you’re working out (or making out)! The universally flattering Boomstick Color adds a natural flush to cheeks and lips; Boomstick Glimmer adds a luminous highlight to lids, brow bones, and décolletage; and Boomstick Glo provides organic hydration anywhere you need it.

They simplify your routine with fresh, versatile products that take the guesswork out of finding your new look.

Aging Isn’t a Flaw. It’s a Feature

Every other company is trying to sell you on the idea that you're wrong for aging, but BOOM! is all about celebrating women as we age and enhancing our best features with products that are easy, fun, and fuss-free.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color™

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today. Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

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If you have any questions, feel free to reach out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2014-05-08T15:28:00-04:00","created_at":"2014-05-08T15:29:58-04:00","vendor":"BOOM! by Cindy Joseph","type":"BOOM! 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class=\"bbc-boom-product__subtitle\"\u003eThree Sticks. Endless Possibilities.\u003c\/h3\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eSimplify your beauty routine with the Boomstick Trio Bundle, featuring three multitasking beauty essentials.\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003eAdd a natural flush of color with Boomstick Berry Rouge, a subtle radiance with Boomstick Glimmer, and lock in hydration with Boomstick Glo. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb data-stringify-type=\"bold\"\u003ePLEASE NOTE:\u003c\/b\u003e\u003cspan\u003e Our \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eNEW Boomstick Glo\u003c\/b\u003e\u003cspan\u003e is currently out of stock, but great news—we’re including our \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eHeritage Boomstick Glo\u003c\/b\u003e\u003cspan\u003e in all \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eBoomstick Trio\u003c\/b\u003e\u003cspan\u003e bundles!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eHeritage Boomstick Glo\u003c\/b\u003e\u003cspan\u003e is our original, time-tested formula, made with just three \u003c\/span\u003e\u003cb data-stringify-type=\"bold\"\u003eUSDA-certified organic ingredients: Olive Oil, Beeswax, and Honey.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eThis ultra-moisturizing, multitasking beauty essential hydrates, nourishes, and protects—perfect for lips, cheeks, cuticles, dry patches, and even flyaways.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"bbc-boom-product__description\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003e\u003cspan\u003eRest assured, you’re still getting the same hydrating power you love in your Boomstick Trio! If you have any questions, feel free to reach out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color™

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today. Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

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All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

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Boom! Bag™ (Plus)

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