New products Join Сlub
New products Join Сlub

Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

  • Whether your silver hair just started growing in or you’ve had it for years, going gray is something a lot of women struggle with. That’s why I put together my 5 tips for embracing your natural hair. Check it out!

  • 1. Have fun with your roots:

    Try short hair! Cut your hair down to where your silver hair ends and wear them as a crown, or go to a hairdresser and discuss making your dyed hair match the natural color you’re growing in.

  • 2. Don’t judge too quickly:

    Don’t judge your natural hair color by only 2-4 inches of roots. Are you snow, pewter, silver, pearl gray, salt and pepper, multi-color streaks? (Remember these are all colors unique to each woman.)

  • 3. Let your hair grow out completely:

    This way you can really see its unique features! (Your hair will be healthier than ever.)

  • 4. Have fun with the transition:

    Go shopping for a new wardrobe flattering to your new color; get some great hats and scarves to ease the transition. Or a fun wig!

  • 5. Make it a party and celebrate!

    Be brave—celebrate your age and wear it proudly. Remember that taking joy in living is the most attractive thing about you.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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It’s simple, safe cosmetics and skin care that allow your natural beauty to shine through. It’s also many, many beauty products in three easy-to-use, convenient Boomsticks. (\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSizing: 7 grams for all three Boomsticks.\u003c\/span\u003e)\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
Join the Boom Club
Get new videos, discount codes, and more!

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.