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How to Create Boom Day & Night Looks With Sandy Evenson

How to Create Boom Day & Night Looks With Sandy Evenson

3 Sticks = Your Perfect, Natural Look
For Daytime or Evenings Out

The Daytime Look

Boom Ambassador Sandy Evenson says Boomstick Trio® is “so easy, so wonderful on your skin, allows your natural beauty to shine right through... and that’s what I’m all about.” She starts her daily routine with Boomstick Glo, our all-natural moisturizer in a lightweight, easy-to-carry stick.

Boomstick Glo® guards your skin against pollution, free radicals and harsh weather. It’s made with honey, beeswax, bee pollen, propolis and extra virgin olive oil to moisturize and protect.

Then, whether she’s planning to lift weights at home or at the gym, Sandy applies Boomstick Color to the apples of her cheeks. It makes her feel “awake, alive, revived” and ready to start the day.

Boomstick Color® is our all-in-one blush, bronzer, lipstick and highlighter. It’s designed to mimic the look of a happy, excited blush. Sandy likes it because it gives skin a “beautiful touch like you’ve been in the sun a little bit.”

Before video meetings with clients, Sandy reapplies Boomstick Color. She considers it a little something she can do to show respect for her clients and help them focus on their work together—without looking too made up.

The Evening Look

When her workday ends, Sandy adds a few extra touches before starting her evening. First, she reapplies Boomstick Glo to any dry spots.

Since lighting is different at night, she adds more Boomstick Color to her cheeks, forehead and neck.

Boomstick Color is sheer enough to allow natural skin tone to come through, customizing it for every woman. You won’t need to wonder if the shade is right for you, the lighting or the occasion.

Finally, Sandy applies her favorite Boom product, Boomstick Glimmer, which she describes as “a tiny bit of tint and a lot of sheer, glimmery glow... it’s beautiful.”

Boomstick Glimmer® is a creamy, pearlescent highlighter that’s lovely for catching glints of light on your skin. Boomstick Glimmer replaces powdery highlighters that can enhance the look of any fine lines or wrinkles.

Sandy uses Boomstick Glimmer on her cheekbones, brow bones, eyelids and collarbones.

Sandy has one other fun trick—she uses her pinkie finger to dab a bit on the inside corners of her eyes to create a “wide-open, bright-eyed” effect.

And that’s it—an incredible date-night-in or night-on-the-town look in three sticks.

For more than a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with a simple, pro-age approach to makeup with Boomstick Trio.

Click the button to check out Boomstick Trio and learn more about revealing your own natural beauty. Or read on below to discover BOOM!’s less-is-more approach to makeup after 50.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

Let your own unique beauty shine through with these three creamy cosmetic sticks. Your go-to “bag of tricks” for a healthy, vibrant glow in minutes.

Shop now
Boomstick Color®

Boomstick Color®

We call this multitasking stick “the color of happiness.” Use it for a happy, excited, sunkissed look—day or night.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

Let your own unique beauty shine through with these three creamy cosmetic sticks. Your go-to “bag of tricks” for a healthy, vibrant glow in minutes.

Shop now
Boomstick Color®

Boomstick Color®

We call this multitasking stick “the color of happiness.” Use it for a happy, excited, sunkissed look—day or night.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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