Your Guide to Bright and Beautiful Eyes

At Boom Beauty, we're often asked about dealing with dark circles and puffiness around the eyes. Here’s how to manage these common concerns.

• Genetics Play a Part

  Dark circles and puffiness can be genetic. If your family has them, you probably inherited them. They become more noticeable after 50 as the muscles around our eyes weaken, and fat and fluids collect under the eyes.

  Understand the Causes

  "If you stop trying to hide your skin, people notice your glow."—Cindy Joseph

  Dark circles are not inherently bad. Covering them is a beauty trend, but beauty come and go. Instead of hiding them, consider taking a break from concealer and try to identify the root cause.

• Self-Care First

  If dark circles and puffiness appear when you're tired, it’s time to review your self-care routine. Dehydration, lack of sleep, stress, and sun exposure can contribute to these issues.

  Practical Solutions

  Stay Hydrated: Drink plenty of water.
  Get Enough Sleep: Prioritize rest.
  Stress Management: Exercise, meditate, and eat nutritious food.
  Chilled Tea Bags: Reduce swelling and help disperse fluid.
  Facial Massage: Helps move fluid away from under the eyes. Boom Facial Tools gently and effectively do this. From the gentle suction of the Facial Cupping Set to the cooling, massaging relief of the Jade Facial Roller and the easy contouring and depuffing of the Jade Gua Sha Facial Stone, there's a facial tool that can help.

• Beauty Routine

  The right skincare and makeup can help you minimize dark circles, here’s how:

  Lightweight Moisturizer: Start with fast-absorbing, antioxidant-rich Boom Gold.
  Brightening Serum: Next, apply Boom Nectar brightening and hydrating face and eye serum.
  Rich Moisturizer: Apply Boomsilk to lock in moisture and leave skin plump, soft, and dewy.
  Volumizing Mascara: Draw the focus to your lashes with our rich black waterproof Boom Bold.
  Brow Mousse: Give your brows density and natural-looking color with our lightweight Boom Brow.

• Confidence Above All

  Cindy Joseph believed that confidence and joy are our best beauty tools. She said, "If you look in the mirror and think, 'You go, girl. You look awesome,' you'll radiate attractiveness."

  She created a line of makeup and skincare to celebrate beauty at every age. Instead of hiding "flaws", Boom Beauty products enhance your natural features and confidence after 50.