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Embrace Your Age, Embrace Your Beauty.

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Dark Circles Puffy Eyes

Your Guide to Bright and Beautiful Eyes

At Boom Beauty, we're often asked about dealing with dark circles and puffiness around the eyes. Here’s how to manage these common concerns.

  • Genetics Play a Part

    Dark circles and puffiness can be genetic. If your family has them, you probably inherited them. They become more noticeable after 50 as the muscles around our eyes weaken, and fat and fluids collect under the eyes.

    Understand the Causes

    "If you stop trying to hide your skin, people notice your glow."—Cindy Joseph

    Dark circles are not inherently bad. Covering them is a beauty trend, but beauty come and go. Instead of hiding them, consider taking a break from concealer and try to identify the root cause.

  • Self-Care First

    If dark circles and puffiness appear when you're tired, it’s time to review your self-care routine. Dehydration, lack of sleep, stress, and sun exposure can contribute to these issues.

    Practical Solutions

    Stay Hydrated: Drink plenty of water.
    Get Enough Sleep: Prioritize rest.
    Stress Management: Exercise, meditate, and eat nutritious food.
    Chilled Tea Bags: Reduce swelling and help disperse fluid.
    Facial Massage: Helps move fluid away from under the eyes. Boom Facial Tools gently and effectively do this. From the gentle suction of the Facial Cupping Set to the cooling, massaging relief of the Jade Facial Roller and the easy contouring and depuffing of the Jade Gua Sha Facial Stone, there's a facial tool that can help.

  • Beauty Routine

    The right skincare and makeup can help you minimize dark circles, here’s how:

    Lightweight Moisturizer: Start with fast-absorbing, antioxidant-rich Boom Gold.
    Brightening Serum: Next, apply Boom Nectar brightening and hydrating face and eye serum.
    Rich Moisturizer: Apply Boomsilk to lock in moisture and leave skin plump, soft, and dewy.
    Volumizing Mascara: Draw the focus to your lashes with our rich black waterproof Boom Bold.
    Brow Mousse: Give your brows density and natural-looking color with our lightweight Boom Brow.

  • Confidence Above All

    Cindy Joseph believed that confidence and joy are our best beauty tools. She said, "If you look in the mirror and think, 'You go, girl. You look awesome,' you'll radiate attractiveness."

    She created a line of makeup and skincare to celebrate beauty at every age. Instead of hiding "flaws", Boom Beauty products enhance your natural features and confidence after 50.

CHECK OUT BOOM!

Who hasn't used lipstick for a quick cheek touch-up? BOOM! Beauty champions the 'less is more' approach, advocating for minimal makeup use, especially for mature skin.

Our aim is to streamline your beauty routine to a few key products that enhance your natural beauty. This led our founder, Cindy Joseph, to develop the Boomstick Trio - three versatile, creamy sticks designed to declutter your makeup bag.

BOOM! Beauty marks a shift in the beauty industry, focusing on 'pro-age' rather than 'anti-aging' products, celebrating the beauty of aging alongside a community that values authenticity and simplicity.

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Boomsilk®

Boomsilk®

It’s our best-selling moisturizer of all time. Made with honey, beeswax and olive oil, Boomsilk softens and protects every inch of your skin—including around your eyes.

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Boom Gold™

Boom Gold™

Made with organic ingredients, this lightweight facial oil instantly hydrates the delicate skin under your eyes. It dries in less than a minute for glowing, beautiful skin.

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At BOOM! Beauty, we embrace the principle that simplicity enhances beauty as we age. Our range features straightforward, multitasking, pro-age cosmetics and organic skincare designed to nurture your skin and highlight your natural beauty, regardless of age.

Our hero product, the Boomstick Trio, includes three multitasking, travel-friendly makeup sticks designed to simplify your beauty routine, potentially replacing the other items in your makeup bag.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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Boomsilk®

Boomsilk®

It’s our best-selling moisturizer of all time. Made with honey, beeswax and olive oil, Boomsilk softens and protects every inch of your skin—including around your eyes.

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Boom Gold™

Boom Gold™

Made with organic ingredients, this lightweight facial oil instantly hydrates the delicate skin under your eyes. It dries in less than a minute for glowing, beautiful skin.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

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At BOOM! Beauty, our mission is to craft products tailored for
mature skin, collaborating with top skin and makeup experts.

Dermatologists provide insights on how menopause and estrogen changes impact skin health, helping us refine our product lineup. Our partnership with cosmetologists focuses on elevating your unique style with straightforward, contemporary makeup techniques. Moreover, our commitment to purity and effectiveness is upheld by working with organic chemists, ensuring the formulas we offer are both high-quality and beloved by our community.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.