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Contouring over 50

Contouring over 50 is all about subtle enhancement and glowing, healthy skin. With our Sculpt & Glow Bundle, you’ll have everything you need to define, highlight, and add a pop of color in just three easy steps.

Avoid Harsh Lines—Blend, Blend, Blend

Gone are the days of intense contour lines that create harsh shadows. Over 50, it’s all about a softer, more natural approach. Start by applying Boomstick Bronze to the areas you want to define—under your cheekbones, along your jawline, and the sides of your nose. Then, blend thoroughly using your fingers, a brush, or a makeup sponge. Creamy formulas like Boomstick Bronze allow for easy blending, making it simple to achieve a soft-focus effect without settling into lines.

Warm Up Your Contour for a Softer Look

Traditional contour shades tend to be ashy or gray, which can make mature skin appear dull or flat. For a naturally sculpted look, opt for a warmer tone like Boomstick Bronze. The subtle warmth of this stick adds just enough dimension without looking harsh, giving your face a lifted, sun-kissed finish. Use it sparingly and build gradually to keep the look refined and modern.

Highlight Where You Want Light

A good contour isn’t complete without a touch of highlight. Boomstick Glimmer is perfect for adding a hint of radiance without emphasizing texture. Apply it to the high points of your face—top of the cheekbones, bridge of the nose, and your cupid’s bow. This will catch the light and draw attention to your features, giving your skin a youthful luminosity. The creamy texture blends effortlessly, ensuring it enhances your look without drawing attention to fine lines and wrinkles.

Use Boomstick Color to Finish the Look

One common mistake in contouring over 50 is skipping blush. Adding a natural flush to your cheeks helps balance the contour and brings life to your complexion. Boomstick Color, a universally flattering berry hue, blends easily and gives a healthy, hydrated glow. Smile, and dab it onto the apples of your cheeks, blending upward for a seamless transition between your contour, highlight, and blush. The result? A naturally sculpted look that’s soft, lifted, and harmonious.

Embrace Creamy Formulas for Glowing Skin

Powder-based contours and highlights can accentuate fine lines and dry areas, making them less ideal for mature skin. All three products in our Sculpt & Glow Bundle feature creamy, hydrating formulas that blend seamlessly, giving your skin a natural, lit-from-within glow. They’re also enriched with nourishing ingredients, ensuring your skin feels as good as it looks.

Contouring isn’t just for the 20-something crowd.

For women over 50, contouring can subtly enhance features, add dimension, and create a beautiful glow. The trick? Using creamy, blendable products that won’t settle into fine lines. That’s where our Sculpt & Glow Bundle—featuring Boomstick Bronze, Boomstick Glimmer, and Boomstick Color—comes in. Here’s how you can use these three multitasking sticks to contour the updated, ageful way.

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 40s, 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Sculpt and Glow Bundle

Say goodbye to heavy powders! Creamy formulas that sculpt, warm, and glow—meet the Sculpt & Glow Bundle made for you.

Contouring over 50 doesn’t have to be complicated. Our 3-in-1 Sculpt & Glow Bundle gives you an effortless, lifted look!

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At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Achieve a naturally sculpted look without harsh lines—perfect for over 50! Try our Sculpt & Glow Bundle for ageful radiance.

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Boomstick Trio^®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color^®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

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Embrace Your Age, Embrace Your Beauty.