Embrace Your Age, Embrace Your Beauty.

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  • 1. Understand your beauty comes from within.

    That’s kind of our mantra here at BOOM. If you follow our posts, you’ve probably heard it a lot: How we look on the outside is a reflection of how we feel on the inside.

    But even if we know that’s true, it can be tricky to know how to apply it, or how the connection actually works.

    Did you know that science has actually proven a link between feeling good on the inside and having beautiful skin on the outside?

    An emerging field called psychodermatology studies the relationship between mind and skin. This new field has shown how our skin can manifest what’s going on inside us—and how we can heal and beautify our skin through cultivating a happier inner life.

    A “meta-study” published by the British Journal of Dermatology found that changing negative thought patterns and cultivating a meditation practice helped heal skin diseases and inflammation in more than 900 patients across 22 studies.

    Learning this was really inspiring for me, because it confirmed something I already felt inside—that when I feel happier and more relaxed, I automatically look better too.

    And on the flipside: When you’re stressed, your skin shows it.

  • 2. Meditate to heal both your mind and your skin.

    When you’re feeling anxious or overwhelmed, your body has all kinds of automatic responses that kick in. Our nervous systems react, and mobilize all the systems in our bodies to protect us and take action. That’s a good thing.

    But when that happens too often—in response to small, daily stresses that aren’t really threats—over time, those systems get worn down. That includes all the systems that feed and nourish your skin.

    Meditation helps our bodies and brains distinguish between the little stresses of everyday life and real threats that we need to respond to.

    Over time, meditation can stop our bodies from overreacting to everyday stresses—and when your system isn’t overreacting to stress, it can spend its energy healing and repairing.

    In one study, psoriasis sufferers listened to meditation tapes while receiving UV light treatments—and healed four times as fast as the non-meditators.

  • 3. Break the link between cortisol and inflammation.

    One of those automatic responses that happens when we’re stressed is a surge of hormones, including one called cortisol.

    Known as the “stress hormone,” cortisol triggers inflammation—and inflammation breaks down collagen, which is the protein that keeps skin plump, firm, and vital.

    The more cortisol circulating in your system, the more inflammation taxing your skin cells and sapping your collagen supply.

    A regular meditation practice can reduce your cortisol levels. One recent study showed a 20% decrease in cortisol levels after four months of regular meditation.

  • 4. Start with “mini-meditations.”

    If you don't already have a meditation practice, starting one can feel like just one more thing you’re “supposed” to do.

    And all the articles telling us how we “should” do it—first thing in the morning! Five days a week! At least 20 minutes!—don’t help.

    Meditation shouldn’t feel like one more obligation or stressor. But your skin (and your whole being) will benefit from any amount of mindfulness you can manage.

    I’ve found that little things help me—like paying attention to my breath for one or two minutes, putting down my phone and tuning into my body as I walk down the street, sitting quietly for thirty seconds before I drink my coffee in the morning.

    If I do these over time, it makes me feel so much more relaxed and happier (and make it a whole lot easier to gradually step it up to those twenty minutes, five days a week).

    Keep in mind: active awareness can reduce your cortisol levels, calm inflammation, and lead to more radiant skin.

    Go easy on yourself. Don’t expect perfection, and experiment with practicing in whatever small ways feel accessible to you.

    Before you know it, you’ll be chilling out your neural pathways, calming down your fight-or-flight responses, and nurturing your skin’s innate ability to heal and repair itself.

    (You might even find a more radiant reflection looking back at you in the mirror!)

    BOOM! has a skin care line that’s designed to bring out your skin’s natural radiance. Click below to see our line. Or read on to find out what else is possible at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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