It’s About Women.

It’s About Beauty.

It’s About Time.

★★★★★ Rated 4.9 based on 50,000+ reviews

Brighten, Hydrate and Glow Naturally with BOOM!

The Pro-Age Under Eye Cream That Nourishes, Not Conceals.

  • Brightens dark circles—no cover-up needed.
  • Deep hydration that lasts all day.
  • Packed with nourishing botanicals for a natural glow.
Try Boom Awaken—100% Risk‑Free.
Karen W.
Karen W.
"This eye cream makes my under-eyes look brighter and less puffy, and it feels so refreshing!"
60-Days Easy Returns
Exceptional Customer Support
Loved by 50,000+ People
100% No Risk Money Back Guarantee
60-Days Easy Returns
Exceptional Customer Support
Loved by 50,000+ People
100% No Risk Money Back Guarantee
Brightening Under Eye Cream

The Pro-Age Approach to Dark Circles & Puffiness

At BOOM!, we're often asked how to care for dark circles and puffiness under the eyes. Our founder, Cindy Joseph, always answered from a perspective rooted in acceptance, not correction: you don't need to fix anything about yourself. Your skin tells a story—and it's beautiful as it is.

Dark circles and puffiness may be inherited, or they might appear due to lifestyle, stress, or hormonal shifts. Puffiness becomes more common with age, especially after 50, when the muscles supporting our eyes naturally weaken. As Cindy often reminded us: "Dark circles don't have to be considered bad."


In fact, as a makeup artist in the '80s, Cindy sometimes added shadow under the eyes on purpose—for a sultry, lived-in look. What some try to create with makeup, you may already have naturally.

“I've learned to love the variations in my skin tone—because when you stop trying to hide your skin, what people really notice is your glow.”

Cindy Joseph

Real Results. Naturally Radiant.

See how women like you are embracing their natural beauty—no filters, no concealer.

Before & After
Before & After
Before & After
Try Boom Awaken—100% Risk-Free.
Rated 4.9 based on more than 50,000+ reviews

Introducing: Boom Awaken

Our luxurious Boom Awaken is designed to address the specific needs of mature skin with a focus on brightening, firming, and hydrating the delicate under-eye area.

Introducing: Boom Awaken

Rather than concealing what makes you uniquely you, this cream combines powerful botanicals with advanced skincare ingredients to nourish and support your natural beauty.

The elegant ceramic applicator provides an immediate cooling sensation that refreshes tired eyes and reduces puffiness, turning your skincare routine into a moment of self-care.

The Sensory Experience

Using Boom Beauty’s Boom Awaken is a truly indulgent experience for the senses.

The cooling ceramic applicator and wild mint oil instantly refresh tired eyes, while the rich, velvety cream melts into skin—leaving it soft, hydrated, and luminous. A hint of mica brightens the under-eye area, and the calming scent of mint, green tea, and chamomile turns each use into a soothing self-care ritual.

Money Back Guarantee

We Know Boom Works. No Results? Your Money Back.

Not loving your BOOM!? That’s okay. You can return or exchange it within 60 days, no questions asked. Need more time? You’ll have up to a year to use your purchase as store credit. Beauty should feel easy, flexible, and completely pressure-free.

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Key Benefits for Aging Skin

Key Benefits for Aging Skin

  • Brightens Dark Circles

    Brightens Dark Circles

    Featuring a powerful combination of Vitamin C, Licorice Root, and iridescent Mica, the cream visibly reduces the appearance of dark circles, leaving the under-eye area brighter and more radiant.

  • Reduces Puffiness

    Reduces Puffiness

    Wild Mint Oil, Green Tea Extract, Caffeine and the cooling ceramic applicator work together to de-puff and refresh tired eyes.

  • Hydrates & Firms

    Hydrates & Firms

    Aloe Vera Gel, Sodium Hyaluronate, and Niacinamide deeply hydrate and plump the skin, improving elasticity and suppleness.

  • Primes Skin

    Primes Skin

    Creates a perfect canvas for makeup application, improving texture and priming the skin for longer, smoother wear.

  • Illuminates

    Illuminates

    Light-reflecting Mica provides a subtle glow that instantly brightens the under-eye area without masking your natural beauty.

Try Boom Awaken—100% Risk-Free

Rated 4.9 based on more than 50,000+ reviews

Our Hero Ingredients

Deeply Moisturizing

Sodium Hyaluronate

A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.

Aloe Vera

Hydrating and soothing ingredient that helps calm skin and provides deep moisture.

Illuminating & Brightening

Vitamin C

A unique form (Sodium Ascorbyl Phosphate) that brightens the skin by reducing the appearance of dark circles.

Niacinamide

A unique form of hyaluronic acid that deeply hydrates the skin by attracting and binding moisture, plumping and smoothing the skin while reducing the appearance of puffiness.

Licorice Root Extract

Natural brightener that visibly reduces dark circles and pigmentation.

Ethically Produced Mica

Natural pigment that imparts glow, instantly brightens the under-eye area for a subtle radiance.

Invigorating Sensation

Wild Mint

Natural cooling effect that reduces puffiness and refreshes tired eyes.

Soothing

Green Tea Extract:

A potent antioxidant that protects skin and soothes, helping reduce the appearance of dark circles..

Chamomile Flower Extract:

Known for its anti-inflammatory properties, it soothes and calms skin.

What Makes Us Different

  • Clean Formula icon

    Clean Formula

    Formulated without harmful ingredients, meeting Boom's Better Beauty Standards.

  • Clinically Proven Ingredients icon

    Clinically Proven Ingredients

    Vitamin C, Niacinamide, and Licorice Root ensure efficacy and results.

  • Soothing Properties icon

    Soothing Properties

    Mint, Chamomile, and Green Tea extracts calm skin and visibly reduces puffiness.

  • Pro-Age Formula icon

    Pro-Age Formula

    Specifically designed for mature skin to address common concerns.

  • Sensitive Skin Friendly icon

    Sensitive Skin Friendly

    Dermatologist tested and safe for the delicate eye area.

  • Sustainable & Cruelty-Free icon

    Sustainable & Cruelty-Free

    50% PCR packaging and FSC certified unit carton.

Try Boom Awaken—100% Risk-Free.

Rated 4.9 based on more than 50,000+ reviews

What Makes Us Different

Product image

How to Use

For best results, use morning and evening:

Application
1

Application

Gently apply a pea-sized amount directly under your eye area using the cooling ceramic applicator.

Method
2

Method

Dot the cream under your eyes, starting from the inner corner and moving outward. Avoid applying too close to the waterline.

Absorption
3

Absorption

Use your ring finger to gently tap in the product—no pulling, no tugging—just a soft, loving press. Let it sink in for a moment before applying other products.

Pro Tip
4

Pro Tip

For an extra cooling effect to further reduce puffiness, store the cream in the refrigerator and apply it chilled.

Complete Your Routine

1

Cleanse gently with Boom Clean or Rosehip Cleansing Oil

2

Apply Boom Awaken using the ceramic applicator for a cooling boost.

3

Press in Boom Nectar, our ultra-nourishing serum with Camu Camu, Chaga Mushroom, and Sea Buckthorn.

4

If desired, seal in moisture with Boomsilk.

5

Finish your morning with Boom Sun SPF.

1

Cleanse with Nourishing Rosehip Cleansing Oil.

2

Apply Boom Awaken to target puffiness and dark circles.

3

Finish with Boom Nectar and Boom Gold for overnight care.

Makeup Optional, Self-Acceptance Essential

Makeup Optional, Self-Acceptance Essential

Whether you embrace your under-eye circles completely or choose to nourish them with skincare, your beauty shines through when you're rooted in self-acceptance.
If you choose to wear concealer, start with a layer of Boom Nectar or Boom Gold, then apply a dab of Boom Awaken for light reflection and hydration. Follow with Boomsilk to lock in moisture and create a smooth base.
Cindy Joseph

If you look in the mirror and you think, 'You go, girl. You look awesome,' you're going to walk out the door and you are going to look attractive. Because you're happy and you're celebrating yourself.'

Cindy Joseph

Let your eyes reflect all the vitality, joy, and depth you carry. Your features don't need to be changed. They just need to be seen with love.

Real Women, Real Results

Review Image 1
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Karen W.
Verified customer
Rating
This eye cream makes my under-eyes look brighter and less puffy, and it feels so refreshing!
Review Image 2
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 Barbara O.
Verified customer
Rating
I am 68 years old and since I started using this eye cream I no longer need to use under eye concealer! This stuff is amazing and it has replaced both my concealer AND my eyeshadow. I can't say enough good about it.
Review Image 3
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Chris B.
Verified customer
Rating
The product delivers. I have a red/purple tint under my eyes. Since using this, I can go without concealer. It has a very refreshing feel and doesn't irritate my super-sensitive skin.

Got Questions? We've Got Answers!

Our Boom Awaken was specifically formulated for mature skin with a pro-age philosophy. Instead of masking or concealing natural features, we focus on nourishing the skin with botanical ingredients that support your natural beauty. The cooling ceramic applicator is also unique, providing an immediate refreshing sensation.
Yes! Our formula is dermatologist tested and made with natural ingredients suitable for sensitive skin. It's free from harsh chemicals and synthetic fragrances.
Many customers notice an immediate brightening effect from the light-diffusing mica. With continued use, you'll see improved hydration and reduced puffiness within 1-2 weeks, and more noticeable improvements in dark circles with consistent use over 4-6 weeks.
For regular use, room temperature is fine. For an extra cooling and de-puffing effect, try storing it in the refrigerator.
Absolutely! It creates a perfect, smooth canvas for makeup application. Allow it to fully absorb before applying foundation or concealer.
Yes! The formula is designed to work on all skin tones, with the subtle illuminating mica adapting beautifully to enhance your natural radiance.
Rated 4.9 based on more than 50,000+ reviews

Join the Pro-Age Revolution

Your Skin Is Beautiful. Let It Shine.

Women 50+ account for nearly half of all beauty purchases—but most products ignore us. Not Boom.

This isn’t about hiding. It’s about enhancing the radiant, joyful woman you already are.

Try Boom Awaken—100% Risk-Free.