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Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

INTRODUCING A NEW APPROACH TO BEAUTY

By Boom’s original founder (and makeup artist turned super model) Cindy Joseph

  • 1. As Women, Choose Fun—Not Fear.

    Did you play dress-up when you were a little girl? I remember simply having fun, trying on all sorts of clothes.

    But as I got older, fear began replacing the fun. I was trying to fix something out of fear that I would not be up to snuff.

    I had to change my thinking.

    Now I ask, “How much are you enjoying yourself?”

    That’s because when a woman is radiating confidence, joy, and clearly enjoying herself, you can see it on her face.

    You can see what makes a woman truly attractive: happiness.

  • 2. Find a Balance.

    I eventually found a balance.

    I discovered it was fun to wear makeup now and again. But the difference was I was doing this in the spirit of pleasure and fun.

    Boom products are designed in the spirit of fun and personal self care. Our philosophy is about taking an honest and realistic approach to beauty.

    We invite women to drop the ageism against ourselves and consider celebrating your age.

  • 3. Choose the Color of Happiness.

    I worked as a makeup artist for over 27 years.

    What I have observed again and again is that when a woman gets excited and happy, she blushes!

    When our circulation revs up, we get color in our cheeks, forehead, lips, neck and anywhere the capillaries are close to the surface.

    Boomstick Color mimics this natural “blush.”

    You can use it anywhere you would blush including your cheeks, forehead, lips, neck, and décolleté to give you that look of joy and happiness.

  • 4. Use 1 Moisturizer, Instead of 12.

    The beauty industry convinces women that we need anywhere from 5 to 12 different moisturizers.

    Not true. If your moisturizer is pure and safe and effective, it can be used for every area of body.

    That’s what our moisturizers, Boomsilk and Boomstick Glo are designed to do. You can use either moisturizer from the top of your head to the bottoms of your feet.

  • 5. Try a Little Bling!

    Boomstick Glimmer is for the occasion you want to add little bling to your skin.

    It will create a natural looking radiance any time you’re in the mood for a little glamour.

    You can use it on your brow bones, eyelids, décolleté, collarbones, cheekbones and lips.

    Whatever you try next, just keep in mind what is motivating you…fun or fear. Then go for fun!

    Again, our pro-age Boom cosmetics and skin care are designed in the spirit of fun. Click below to checkout our line or read on to hear what else is possible with BOOM!

SEE OUR LINE OF PRO-AGE COSMETICS

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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It’s simple, safe cosmetics and skin care that allow your natural beauty to shine through. It’s also many, many beauty products in three easy-to-use, convenient Boomsticks. (\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSizing: 7 grams for all three Boomsticks.\u003c\/span\u003e)\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

Check Out All Products
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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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It’s simple, safe cosmetics and skin care that allow your natural beauty to shine through. It’s also many, many beauty products in three easy-to-use, convenient Boomsticks. (\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSizing: 7 grams for all three Boomsticks.\u003c\/span\u003e)\u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute; left: 519px; top: 230.375px;\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Make Every Age Your Favorite — Starting Now

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.