Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club

How to Bring Out Your Natural Beauty in Your 40s, 50s, 60s, and Beyond

  • Before you read this, you should decide: Do you want people to see your makeup when they look at you, or actually see YOU?

    In other words, do you want people to notice how great your makeup looks, or how beautiful you already are at 40, 50, 60 and beyond?

    If you want people to notice YOU, then these makeup tips are for you. Read on for details on how to bring out your natural beauty.

  • 1. Stick to basic mascara.

    After 40, you don’t need a mascara that claims to be longer and thicker than other mascaras.

    Instead, choose a basic mascara that matches your eye color. That’s what’s most important.

  • 2. Pick the right color of foundation.

    If you want to wear foundation, choose a color by applying the shade on three different areas of your face: Forehead, chin and cheek.

    If you don’t see the foundation at all, you have found the right color!

    (Be aware that your foundation shade will change depending on your exposure to the sun.)

  • 3. Add a little extra radiance.

    Want a bit of radiance and still look natural?

    Use a highlighting pearlescent cream on your upper cheekbone, eyelids and brow bones. For a body luster, try it on your clavicle bones and shoulders, too!

    Our Boomstick Glimmer gives you this natural-looking radiance. This creamy cosmetic stick also blends to match every skin tone, so you can use it anywhere to give your skin an extra hint of sparkle.

  • 4. Choose a blush that matches your skin.

    Every woman looks her best when she’s blushing with happiness.

    To create this look, choose a blush that matches the color your skin gets when you’re actually blushing.

    Apply this color of blush to your hairline, cheeks, and the center and sides of your neck. (A bit at the outer corners of your brow bone helps too.)

    Our Boomstick Color is designed to be this all-in-one blush that you can use for your cheekbones, hairline, neck, and brown bone. (It also blends to match every woman’s skin tone, so you never have to choose a color!)

  • 5. Match your lipstick to your gums.

    Want a lipstick that looks like it was made just for you?

    Choose a shade of lipstick that matches your inner lip, or gums. It’s a simple way to ensure you always choose a natural-looking lipstick.

    If you’re already a Boom user, our Boomstick Color can double as this natural-looking lipstick for you, in addition to a blush.

  • 6. Blend, blend, blend!

    No matter what kind of makeup you use, you should always blend it with the tone of your skin.

    This will ensure your makeup always looks as natural as possible.

  • 7. Stay away from powders.

    After 40, we suggest you skip all powders. That includes powdered blush, eyeshadow and bronzer.

    Here’s why: Powders can settle into any fine lines or other texture you have on your face, and accentuate those minor lines.

    Also, your skin is already alive and dewy—you want to keep it that way! Instead of powders, use a moisturizer like our Boomsilk or Boomstick Glo to hang onto your dewy skin.

    BOOM! has an entire line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Click below to see our line or read on to find out what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club