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  • Here at BOOM!, we set out to find the best, all-natural exfoliant to give you beautifully exfoliated skin.

    In other words, no artificial chemicals. No peels. No plastic microbeads. Just a simple, safe exfoliant from Mother Nature.

    Of all the options out there—crushed sugar, salt, nuts—one natural exfoliant stood out from all the rest: Oats.

    Or more specifically, finely ground Avena Sativa (Oat) Kernel Flour, as you’ll find in our new Boom Scrub. Here’s why...

  • 1. Abrasive enough to shed your dead skin cells.

    The whole idea behind exfoliation is to shed all those unwanted skin cells, and bring your healthiest skin cells to the surface of your face where you can actually see and enjoy them.

    To accomplish that, you want an exfoliant that’s abrasive enough to strip away that thin layer of dead skin cells and other debris.

    Oats function as this natural abrasive, that’s just powerful enough to remove these tired-looking skin cells, without damaging the beautiful skin it leaves behind.

  • 2. Gentle enough for all skin types.

    Besides being a natural abrasive, oats also are extremely gentle—and can be used on the most sensitive skin.

    That makes oats safe enough to exfoliate all types of skin.

  • 3. It deep-cleanses your pores.

    Oats contain saponins, which are a chemical compound that naturally occur in plants. These lovely, all-natural saponins play another vital role in exfoliating your skin.

    Saponins can reach down beneath the surface layer of your skin, to clear away the dirt, impurities and other debris from your pores.

  • 4. Naturally reduces redness in your skin.

    Oats can work many other wonders for your skin.

    This natural exfoliant can calm any redness in your skin. Oats also have antioxidant properties, and can serve as an anti-inflammatory.

    Oats have also been known to provide moisture, and naturally hydrate our skin.

  • 5. No jagged edges = no microtears in your skin.

    You always want to choose an exfoliant with a round, gentle shape.

    A round exfoliant will gently roll across your face, and slough off that dull, lifeless skin—without damaging the skin it leaves behind.

    If an exfoliant comes in any other shape besides a little round ball, it may have jagged edges. These jagged edges can cause microscopic tears in our skin. That’s the last thing we want.

    That’s why we chose the rounder, gentler oats as our natural exfoliant for our new Boom Scrub.

Boom Scrub is the latest in our line of natural skin skin and our pro-age cosmetics. Read on for a closer look at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

This exfoliant is safe to use every day. Use Boom Scrub every morning to beautifully exfoliate your skin and deep clean your pores—all in just five minutes.

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Boomstick Color®

Boomstick Color®

#1 most popular product! Replace your entire makeup bag with these three little sticks. (And enjoy six different cosmetics.)

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At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

This exfoliant is safe to use every day. Use Boom Scrub every morning to beautifully exfoliate your skin and deep clean your pores—all in just five minutes.

Shop now
Boomstick Color®

Boomstick Color®

#1 most popular product! Replace your entire makeup bag with these three little sticks. (And enjoy six different cosmetics.)

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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