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Choose safe, all-natural products with plenty of moisture in them.

That’s one of the best decisions you can make for your skin when you’ve reached the beautiful ages of 50, 60, 70 and beyond.

The problem is: Not every woman realizes this.

Some women pile on foundation to create the illusion that they’re still in their 20s. Not only does this not work, but all that makeup tends to dull the skin. It can steal your skin’s moisture and natural radiance.

There’s a much better way to look your best after 50.

We suggest giving your skin the extra moisture (and vitamins) it needs, so you can give your skin a healthy, radiant glow. It’s a simple (and more effective) way to highlight what already makes you beautiful at every age—YOU.

An all-natural serum like Boom Nectar can give your skin that moisture.

You can hydrate and revitalize any area of your skin in seconds with just a drop or two of Boom Nectar. Here are a few unexpected places where you may want to try a moisturizing serum like this one...

  • 1. The delicate skin around your eyes.

    As you age, the delicate skin around your eyes gains more character. Your skin starts to show signs of a lifetime of laughter, grins and experience.

    Here at BOOM!, we say those subtle signs of experience make your eyes much more interesting and beautiful. In fact, it’s a richer, unique form of beauty that only comes from the years you’ve lived.

    Rather than try to cover up those fine lines, we encourage you to take extra care of that delicate (and yes, often dry) skin around your eyes.

    You can give this delicate eye area a concentrated dose of moisture with Boom Nectar. Simply add a drop or two of Boom Nectar to the palm of your hand and dab this rich moisturizing serum gently under and around your eyes with your fingers. Make circular motions with your fingers until the serum absorbs.

  • 2. The fragile skin on your neck.

    The fragile, thinner skin on your neck is another place that tends to show beautiful signs of experience throughout your life. It’s also one of those drier skin areas that’s very easy to overlook when it comes to skin care.

    Many of the 16 all-natural ingredients in Boom Nectar can help nourish and hydrate this potentially dry area.

    In particular, the Organic Rosehip Oil and Avocado Oil in Boom Nectar contain nourishing fatty acids that can both moisturize and repair this fragile neck skin.

    To apply Boom Nectar on your neck, add no more than three drops to the palm of your hand. (A little goes a long way.)

    Use your fingertips to dab these drops of serum onto your neck. Rub in small circular movements until all the Boom Nectar absorbs, then wait and see the results yourself.

  • 3. The hardworking skin on your wrists.

    Think about how many times a day your hardworking wrists bend and move to accommodate your every need. If you work on a computer, your wrists might also hold your hands at an angle for hours on a daily basis.

    When you take that into account, is it any wonder this area of skin can use some extra care too? For that reason, a few drops of Boom Nectar can feel marvelous on your wrists (and the rest of your hands).

    Of Boom Nectar’s 16 ingredients, six are natural moisturizers that deliver instant hydration to dry areas like your wrists. This list of moisturizers includes Organic Jojoba Oil, Extra Virgin Olive Oil, Organic Hempseed Oil, Organic Rose Hydrosol, Avocado Oil and Orange Essential Oil.

    The Avocado Oil in Boom Nectar also helps this serum penetrate the dermis layer of your skin, delivering soothing moisture to the deep layers of your skin where you need it the most.

    To apply, simply add a drop or two of Boom Nectar directly to your wrists. Use your fingertips to make circular motions to rub in this moisturizing serum.

  • 4. The easily cracked skin on your cuticles.

    As you age, your beautiful cuticles can become even more delicate. This protective skin at the bottom of your nail beds is prone to dryness and cracking.

    Boom Nectar’s concentrated moisture can help here too. We suggest using a drop or two whenever you feel any dryness in this area.

    Also, Boom Nectar delivers a powerful combination of vitamins, minerals, antioxidants and fatty acids that can feed and nourish any area your skin (including this delicate skin around your nails). These nutrients can lead to stronger, healthier-looking skin overall.

    For your cuticles, add a drop of Boom Nectar to the palm of your hand first. Then use your fingertips to massage this serum into your cuticles as needed.

  • 5. The parched skin on your T-zone.

    Your T-zone is one of those areas where you’re likely to notice drier, parched skin. But it’s still worth noting because it’s one of the prime locations where extra moisture is so necessary as you welcome your 50s and beyond.

    Using a few drops of Boom Nectar on your forehead, nose and chin can deliver this soothing and revitalizing moisture.

    This moisturizing serum provides a side benefit too. Two of Boom Nectar’s ingredients can lead to tighter, less visible pores in this area. Organic Witch Hazel Extract is used as an astringent that helps to minimize the appearance of pores. Organic Rosehip Oil has been known to tighten your pores too.

    To apply, add up to three drops of Boom Nectar to the palm of your hand. Then use your fingertips to massage Boom Nectar into your forehead, nose and chin in a circular motion.

    Boom Nectar has been receiving 5-star reviews from our Boom customers since we first released it. Click below to read these reviews now, and learn more about this pro-age moisturizing serum.

BOOM! has an entire line of pro-age skin care and cosmetics for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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