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5 Makeup Tips for Older Women.

By Boom’s original founder (and makeup artist turned silver-haired supermodel), Cindy Joseph

How to bring out your natural beauty at 50, 60, 70 and beyond

  • 1. Use Cream-based Cosmetics on your face (not powder-based).

    Powder adds texture to skin that already has developed texture.

  • 2. Find a tone of lipstick that matches your inner lip or gums.

  • 3. Don’t recreate the brows you had in your 20s.

    Women older than 50 tend to lose definition in their eyebrows. Just go with that.

  • 4. Do not wear any eyeshadow at all.

    Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.

  • 5. Tinted Moisturizers don’t work.

    If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

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Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today. Introducing your new lipstick, blush, bronzer and contour color—all in one creamy cosmetic stick. Try it today.

Shop now
At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty - at every age.

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

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BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

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I love the Glimmer.

BOOMSTICK GLO

$28 BOOMSTICK GLO®

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

4.7 | Trusted by more than 50,000 happy women
#1 MOST POPULAR PRODUCT!
Boomstick Trio®
$79 USD $96 You save $17 (18%)
Your entire makeup bag, in 3 sticks.
Three little Boomsticks can replace everything in your makeup bag. Use these multitasking Boomsticks as your blush, lipstick, eyeshadow, highlighter, moisturizer, cuticle cream, body cream, body luster, and much more. It’s all yours with three easy-to-carry Boomsticks. (Perfect for traveling light.)
Easily works for every woman’s skin tone
Designed for every woman, every skin tone. No need to choose a color. Boomsticks are sheer enough to work with every gorgeous skin tone.
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100% NO-RISK 60-DAY MONEY BACK GUARANTEE

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.