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5 Makeup Tips for Mature Skin

By BOOM! Beauty founder, Cindy Joseph

How To Look Radiant at Any Age

As we journey through life, our appearance evolves and so should our approach to highlighting it. Mature beauty isn’t about covering up; it’s about enhancing what we naturally possess. For those of us with mature skin, this means choosing products and techniques that complement our features, bringing out our natural glow. Here's a simple five step makeup routine that celebrates the beauty of maturity.

  • 1. Opt for Cream-Based Cosmetics

    Mature skin tells a story of laughter, wisdom, and experience. To enhance this narrative, cream-based cosmetics are your best allies. Unlike powder-based products, which can settle into and accentuate textures, cream-based formulas blend seamlessly, providing a smooth, luminous finish. They offer hydration and a youthful sheen, making your skin look alive and vibrant.

  • 2. Choose Lipstick That Reflects Your Personality

    Finding the perfect lipstick shade is like discovering your go-to little black dress. For a natural look, select a pinky-nude, rose, berry or other tone that mimics a natural flush. This tip ensures the color complements your complexion beautifully, enhancing your smile and adding a touch of glamour without overwhelming your features.

  • 3. Embrace Your Brows' Natural Evolution

    As we experience more of life, our eyebrows may soften and become less defined. Rather than trying to recreate the brows of your youth, embrace their natural shape and fullness. A little grooming goes a long way; simply enhancing your brows' current state can frame your face and highlight your eyes.

  • 4. Simplify Your Eye Makeup

    When it comes to eye makeup, less is often more for mature skin. Forego dark or overly matte eyeshadow, especially in the crease, to avoid accentuating depth. Instead, a touch of mascara can define your lashes, brighten your eyes and keep the look natural and effortless. This minimalist approach champions your features without overshadowing them.

  • 5. Invest in the Right Base

    Heavy foundations often fall short when it comes to evening out skin tone without adding texture. Investing time and resources in finding the perfect foundation is key. Look for formulas that provide buildable coverage and feel like a second skin. The right foundation matches your skin tone precisely, enhancing your complexion without masking it. Take the time to experiment and find your ideal match; it’s a worthwhile investment!

Embracing a mature beauty routine is about celebrating every chapter of your story with confidence. It’s not just about the cosmetics you choose but how you use them to highlight your natural features. Let’s continue to celebrate our beauty, inside and out, with products and practices that leave us feeling beautiful and authentically us.

Who hasn't used lipstick for a quick cheek touch-up?

BOOM! Beauty champions the 'less is more' approach, advocating for minimal makeup use, especially for mature skin.

Our aim is to streamline your beauty routine to a few key products that enhance your natural beauty. This led our founder, Cindy Joseph, to develop the Boomstick Trio - three versatile, creamy sticks designed to declutter your makeup bag.

BOOM! Beauty marks a shift in the beauty industry, focusing on 'pro-age' rather than 'anti-aging' products, celebrating the beauty of aging alongside a community that values authenticity and simplicity.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

At BOOM! Beauty, we embrace the principle that simplicity enhances beauty as we age. Our range features straightforward, multitasking, pro-age cosmetics and organic skincare designed to nurture your skin and highlight your natural beauty, regardless of age.

Our hero product, the Boomstick Trio, includes three multitasking, travel-friendly makeup sticks designed to simplify your beauty routine, potentially replacing the other items in your makeup bag.



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

BOOM! Beauty was established in 2016 by Cindy Joseph, a former makeup artist who, at 49, reinvented herself as a model championing silver hair and natural beauty. Her transition highlighted her belief in beauty's agelessness and its internal roots. Leveraging her makeup artistry expertise, Cindy launched BOOM! Beauty, aiming to empower women to embrace their genuine selves at any age.

Cindy Joseph was a pioneer, challenging societal beauty standards and advocating for a pro-age outlook that celebrates aging positively. Her vision was to simplify beauty routines, emphasizing natural beauty and self-acceptance. Cindy's approach resonated widely, making BOOM! Beauty a platform for women to celebrate their aging journey joyfully.

Today, BOOM! Beauty continues Cindy's legacy, promoting self-love and a positive aging perspective, keeping her mission alive by encouraging individuals to celebrate their unique beauty at every stage of life.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


At BOOM! Beauty, our mission is to craft products tailored for mature skin, collaborating with top skin and makeup experts. Dermatologists provide insights on how menopause and estrogen changes impact skin health, helping us refine our product lineup. Our partnership with cosmetologists focuses on elevating your unique style with straightforward, contemporary makeup techniques. Moreover, our commitment to purity and effectiveness is upheld by working with organic chemists, ensuring the formulas we offer are both high-quality and beloved by our community.

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