Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.
“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
BOOM! Beauty was established in 2016 by Cindy Joseph, a former makeup artist who, at 49, reinvented herself as a model championing silver hair and natural beauty. Her transition highlighted her belief in beauty's agelessness and its internal roots. Leveraging her makeup artistry expertise, Cindy launched BOOM! Beauty, aiming to empower women to embrace their genuine selves at any age.
Cindy Joseph was a pioneer, challenging societal beauty standards and advocating for a pro-age outlook that celebrates aging positively. Her vision was to simplify beauty routines, emphasizing natural beauty and self-acceptance. Cindy's approach resonated widely, making BOOM! Beauty a platform for women to celebrate their aging journey joyfully.
Today, BOOM! Beauty continues Cindy's legacy, promoting self-love and a positive aging perspective, keeping her mission alive by encouraging individuals to celebrate their unique beauty at every stage of life.