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Embrace Your Age, Embrace Your Beauty.

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HOW TO SHOW YOUR MOST BEAUTIFUL, GLOWING SKIN AT EVERY AGE

  • Women of every age want beautiful skin.

    At BOOM!, we believe what makes skin beautiful is its natural radiance.

    We have all seen women who glow from the inside out, exuding a kind of light as they move through the world.

    It’s not about being dolled up. It’s not about makeup. The most radiant women allow their skin shine through, without hiding behind a mask of foundation.

    However they unlock that radiance, though, the glow is unmistakable.

    The best way to achieve that natural radiance is from the inside. We can make our skin glow by increasing our joy, having inspiring adventures, drinking lots of water, getting plenty of rest and taking time for self-care.

    But there’s also lots we can do to increase that radiance on the outside, by taking exquisite care of our skin. And none of it has to do with covering ourselves up with makeup, or loading up with complicated chemicals.

    Our skin cells are alive and vibrant—they glow beautifully all by themselves, if we take care of them right!

    Here are a few things we have found that have done wonders for increasing our skin’s natural radiance...

  • 1. Uncover what’s underneath.

    At first glance, our skin can look dull, tired or washed-out—but there’s something else, right underneath the surface.

    Dead skin cells can build up on our faces and hide our skin’s natural radiance. And soap and cleansers aren’t always enough to uncover what’s beneath.

    Exfoliation can remove that thin layer of dead skin cells and debris, helping our skin to slough off what’s no longer needed.

    When we give our cleansing routine that little extra kick, we get rid of the old cells and allow the new cells to shine through—revealing the fresh, natural glow that’s been hiding there all along!

  • 2. Don’t ignore your pores.

    Your pores can collect all kinds of dirt and impurities, even when you’re taking the time to wash your face.

    In cities and big towns, we’re exposed to thousands of pollutants every day, including tiny particles that can get lodged in our pores. After a while, these pollutants add up in your pores, obscuring our skin’s natural vitality and dimming our glow.

    Try using a cleanser that gets into your pores and cleans out the impurities and pollutants that have collected there through the course of daily living.

    When you lift out those impurities, your pores tighten, your living skin cells are revealed—and that vague dullness that comes from microscopic pollutants gets lifted away.

  • 3. Make sure to cleanse gently.

    Cleaning out your pores doesn’t have to be rough on your skin.

    Look for products that use ingredients that won’t tear your skin—especially in the delicate areas around your eyes.

    For example, we have an exfoliant here at BOOM! called Boom Scrub.

    Boom Scrub uses a round, gentle exfoliant to comfortably strip away the dead skin cells from your face, and leave you with your freshest, most radiant skin.

    Boom Scrub also reaches down deep beneath your skin to remove all dirt, makeup and other impurities from your pores—all in a five-minute application.

    This newest BOOM! is just the latest in our line of pro-age cosmetics and natural skin care. Click below for more details or read on to hear what else is possible with BOOM!

LEARN MORE ABOUT BOOM SCRUB

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

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Boomsilk®

Boomsilk®

#1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.) #1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.)

Shop now
Boomstick Glo®

Boomstick Glo®

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in a travel-size stick. Use it for moisturizing touch-ups on the go. A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in a travel-size stick. Use it for moisturizing touch-ups on the go.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration

BOOMSTICK COLOR

$28 BOOMSTICK COLOR®

Watch Demo Video:

BOOMSTICK GLIMMER

$28 BOOMSTICK GLIMMER®

Watch Demo Video:

BOOMSTICK GLO

$28 BOOMSTICK GLO®

Watch Demo Video:

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Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

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Boomsilk®

Boomsilk®

#1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.) #1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.)

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Boomstick Glo®

Boomstick Glo®

A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in a travel-size stick. Use it for moisturizing touch-ups on the go. A moisturizer in a stick! Boomstick Glo contains the same all-natural ingredients as Boomsilk—only it comes in a travel-size stick. Use it for moisturizing touch-ups on the go.

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What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

CHECK OUT OUR PRODUCTS

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Boom! Bag™ (Basic)

Boom! Bag™ (Basic)

$171.95

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Boom! Bag™ (Plus)

Boom! Bag™ (Plus)

$286.90

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific results.