Embrace Your Age, Embrace Your Beauty.

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Ahh, washing your face. You know the drill.

You stand over the bathroom sink or in the shower. You reach for your cleanser, wipes, washcloth, or soap. You begin to wash your face…

And you hope for the best.

You hope your skin really comes clean this time. You hope whatever you’re using to wash your face doesn’t dry out your skin. You hope your skin doesn’t decide to break out on you.

We’ve all been there. If you find your skin drying out or having a negative reaction when you wash your face, we have a few tips that can help.

  • 1. Stick to washing your face at night only.

    The timing of when you wash your face matters.

    If you regularly wash your face in the morning, you may be washing away your skin’s own natural moisturizer.

    You may have noticed that your face feels soft and moisturized when you wake up in the morning. You may even feel oil over your T-zone. That softness (or oil) is your body’s own natural moisturizer.

    While you’re sleeping, your body has the ability to produce a protective mantle over your skin. It’s a natural moisturizer that’s customized for your skin type.

    And yet, most of us wash it off when we get out of bed in the morning.

    Here’s what we suggest: When you get up in the morning, skip washing your face with cleanser or soap. Instead, only splash water on your face. That way, your skin can use your natural moisturizer throughout the day to maintain its softness.

    Then stick to actually washing your face at night before you go to bed.

  • 2. Choose a cleanser that also conditions your skin.

    So when it’s time to wash your face, what do you use to make sure your skin really comes clean—without stealing your skin’s moisture?

    Here’s what we suggest: Rather than using soap or wipes, choose a gentle facial cleanser that’s safe to use every day. Specifically, look for a daily cleanser that both washes your face, and softens and conditions your skin at the same time.

    Our facial cleanser, Boom Clean is designed to do just that.

    Made with only safe, healthy ingredients, Boom Clean removes dirt, makeup and impurities from your skin—without stripping your skin of its moisture. It’s gentle enough to use daily to remove your makeup or to wash your face before bed.

    Boom Clean’s formula includes three different ingredients that can act as conditioning agents for your skin. This means you’re left with soft, conditioned skin after every use.

    To try Boom Clean yourself, start by splashing water on your face. Squeeze a small amount of Boom Clean into your hand, and massage it into your face with your fingertips. (You can also use a washcloth if you like.) Rinse off all the cleanser thoroughly when you’re done.

    Boom Clean is designed to be used on the most sensitive skin. That said, anyone can have allergies. So we suggest you test Boom Clean (or any cleanser you ever use) on a small amount of your skin first, to make absolutely certain your skin loves it before you use it to wash your face.

  • 3. Don’t forget to moisturize when you’re done.

    No matter what cleanser you use, don’t forget to apply a moisturizer when you’re finished washing your face.

    That’s step #3 in keeping your skin beautifully hydrated, even while you’re removing makeup and other impurities from your skin.

    Here’s what we suggest: Use a safe, full-body moisturizer that contains only all-natural ingredients like our Boomsilk. Simply spread it over your skin each time you wash your face.

    And that’s it! You’re done.

    BOOM! has an entire skin care line that’s designed to bring out your skin’s natural radiance at every age, including Boom Clean and Boomsilk.

    Click below to learn more about washing your face with Boom Clean right now. Or read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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