Embrace Your Age, Embrace Your Beauty.

Check out our new products Join the Boom club


At BOOM!, we love simplicity.

It’s why we designed our Boomstick Trio. With our Trio, you get a lipstick, eyeshadow, blush, highlighter, bronzer, and a full-body moisturizer—in three simple, easy-to-use cosmetic sticks.

Together, you can use these little “Boomsticks” to create a natural look for yourself that brings out your beauty, while still looking like YOU. (It’s why women of all ages love our Trio.)

Even better: You can use these three Boomsticks to create this natural look in 10 minutes or less. Read on to find out how.

  • 1. Step #1: Moisturize first with Boomstick Glo.

    No matter what makeup you use, we always suggest you moisturize your face before applying your makeup.

    The first Boomstick in our Trio, Boomstick Glo, lets you quickly moisturize your face in less than a minute. Simply remove the cap and roll this Boomstick all over your face.

    By moisturizing first with Boomstick Glo, you get well-hydrated, soft skin to apply your makeup. But more importantly, you also protect your body.

    That’s because our all-natural Boomstick Glo contains beeswax. This beeswax creates a protective barrier between your body and any toxins you encounter throughout the day.

    Boomstick Glo also gives your skin a healthy radiance that many of our Boom customers prefer over traditional concealer or foundation.

    However, if you DO choose to wear foundation, apply a moisturizer like Boomstick Glo first. Then we suggest using a creamy foundation that won’t accentuate any lines or other texture on your face.

    If you’re using foundation, let it dry for three minutes. Wearing just Boomstick Glo? Keep going! No need to wait.

  • 2. Step #2: Boomstick Color, everywhere you blush.

    Next comes Boomstick Color.

    Boomstick Color has a sheer berry color, that matches every woman’s skin tone. It’s mimics the look of happiness we get when we blush.

    That’s why this one Boomstick gives every woman such a natural look of happiness, health, vitality and joy.

    You can use Boomstick Color to highlight all the places you naturally blush including your cheeks, forehead, lips, neck, and décolleté.

    Apply Boomstick Color to your cheekbones first. Dab rather than swipe, so you can experiment with how much to add. Use your fingers to blend it in. Then dab a little on your forehead, the sides of your neck, and add a small amount to highlight your décolleté.

    Take a look at your skin. Too light? Add some more. Too dark? Use a tissue to remove and then reapply.

    Once you have the color you want, dab a little Boomstick Color on your lips last. By applying it to your lips last, you can determine exactly how light or dark you want your lips to be, in relation to the other places you already applied Boomstick Color.

  • 3. Step #3: Finish with the shimmery Boomstick Glimmer.

    Last but not least, Boomstick Glimmer.

    Boomstick Glimmer is a glistening champagne color, that works with every woman’s skin color. It gives your skin a subtle-looking sparkle, without adding glitter or frost—that works for daytime and nighttime.

    You can use Boomstick Glimmer to highlight any part of your body.

    You can apply this shimmery color to the sides of your eyes, eyelids, lips, neck, and possibly your décolleté. (It’s up to you! Experiment and have fun.)

    That’s it! You’re ready to head out the door in 10 minutes, or less.

    Since BOOM! began, women of all ages have fallen in love with our Boomstick Trio. To date, Boom customers have given these three little sticks over 30,000 five-star reviews!

    Click below to shop our Trio now (and read these 5-star reviews!). Or read on to find out more about BOOM! and our Boomstick Trio.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

Join our Boom Club for new videos, makeup tips, discount codes and more!

Join Boom Club