Embrace Your Age, Embrace Your Beauty.

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At BOOM!, we love simplicity.

It’s why we designed our Boomstick Trio. With our Trio, you get a lipstick, eyeshadow, blush, highlighter, bronzer, and a full-body moisturizer—in three simple, easy-to-use cosmetic sticks.

Together, you can use these little “Boomsticks” to create a natural look that brings out your unique beauty, while still looking like YOU.

Even better: You can create this natural look with Boomsticks in 10 minutes or less. Read on to find out how.

  • 1. Step #1: Moisturize first with Boomstick Glo.

    We always suggest moisturizing your face before applying your makeup.

    Use Boomstick Glo to moisturize in less than a minute. It softens your skin, creating a well-hydrated canvas for smooth, easy makeup application.

    Boomstick Glo also protects your skin from moisture loss. That’s because this all-natural Boomstick contains beeswax, which creates a natural barrier between your skin and the elements you encounter throughout the day.

    To apply Boomstick Glo, simply remove the cap, twist the base, and either glide the surface of the Boomstick over your face or dab it on and blend with clean fingers.

  • 2. Step #2: Boomstick Color, everywhere you blush.

    Next comes Boomstick Color.

    Boomstick Color comes in a sheer berry color, that blends to match every woman’s skin tone. It’s designed to mimic the look of health and happiness that we tend to get when we blush.

    For that reason, you can apply Boomstick Color anywhere you naturally blush including your cheeks, forehead, lips, neck, and décolleté.

    We suggest you apply Boomstick Color to the apples of your cheeks first. Then dab a little on your forehead, the sides of your neck and add a small amount to highlight your décolleté.

    Add Boomstick Color to your lips next. Then you’re ready to move on to the final step!

  • 3. Step #3: Finish with the shimmery Boomstick Glimmer.

    Pearlescent Boomstick Glimmer gives your skin a subtle-looking radiance. (It also works for every skin tone.)

    You can use Boomstick Glimmer to highlight any part of your body. Apply this shimmery color to your eyelids and inner corners of your eyes, tops of your cheekbones, under your brow bones and to the center of your lips. You can also apply it to your cupid’s bow, neck, shoulders and décolleté.

    That’s it! You’re ready to head out the door in 10 minutes or less.

    Since BOOM! began, thousands of women have fallen in love with our Boomsticks. To date, customers have given our Trio over 30,000 five-star reviews!

    Click below to shop our Trio now (and read these 5-star reviews!). Or read on to find out more about BOOM! and our Boomstick Trio.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say that less is more as we age. Our line is composed of simple, multitasking, pro-age cosmetics and luscious natural skincare to pamper your skin and bring out your natural beauty—at every age.

Check out our products

Available on our website, Boomstick Trio is our flagship product: three compact, travel-ready tubes that can replace everything in your makeup bag:

Boomstick Color — sheer berry color for cheeks, lips, forehead, neck and décolletage

Boomstick Glimmer — sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage

Boomstick Glo — olive oil and beeswax organic moisturizer for lips, cuticles, around the eyes and anywhere else you’d like to add clean, natural hydration



Watch Demo Video:



Watch Demo Video:



Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

 Cindy Joseph

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Boomstick Trio®

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
Boomstick Color®

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.


All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

Make Every Age Your Favorite — Starting Now

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