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Why We Made Pure Precision Eyeliner
When it comes to makeup, eyeliner is a staple—but finding one that works for mature skin often proves to be a challenge. We believe your beauty routine should adapt to your skin, not the other way around.
That’s why we developed Pure Precision Eyeliner—our first-ever eyeliner designed with hydration and clean beauty in mind.
Many traditional eyeliners on the market can be difficult to apply, smudge easily, or settle into creases, making them frustrating to wear. Our goal was to create a product that offers rich, long-lasting color while also caring for your skin, using clean beauty principles and skin-friendly ingredients.
With Pure Precision Eyeliner, you get a versatile liner that delivers smooth, precise definition and blends seamlessly—whether you’re looking for a classic lined look or a soft, smoky finish.
What Makes It Different?
Pure Precision Eyeliner is more than just another liner. It’s a fusion of skincare and makeup, combining rich pigments with nourishing ingredients like Castor Seed Oil, Caprylic/Capric Triglyceride, and Vitamins E and C.
These powerhouse ingredients not only deliver bold color but also help protect, condition, and hydrate the delicate eye area.
Plus, the formula is made with 98% naturally derived ingredients, free of harmful chemicals, and housed in sustainable packaging, so you can feel good about what you’re using.
The Shades: Timeless & Versatile
We chose three classic shades—Jet Black, Charcoal, and Espresso—to suit every style and occasion. Whether you’re looking to define your eyes for a polished daytime look or create a more dramatic effect for the evening, these shades have you covered:
Jet Black
A classic, deep black for bold, dramatic definition.
Charcoal
A soft gray—perfect for a subtle, everyday look.
Espresso
A rich, warm brown that offers a natural, softer finish.
Why You’ll Love It
Pure Precision Eyeliner is made to simplify your routine. Its creamy texture glides on effortlessly, won’t tug on delicate skin, and stays put—no smudging, fading, or settling into fine lines. It’s waterproof, smudge-proof, and versatile enough to wear alone or build up for a smoky look.
Whether you have hooded eyes, mature skin, or just want an eyeliner that truly performs, this formula adapts to your needs.
Beyond Makeup: A Skincare-Infused Formula
Unlike traditional eyeliners, Pure Precision is formulated with a blend of natural oils and antioxidants to keep your skin happy.
Castor Seed Oil and Caprylic/Capric Triglyceride condition and moisturize, ensuring a smooth glide, while Tocopherol (Vitamin E) and Ascorbyl Palmitate (Vitamin C) offer antioxidant protection against environmental stressors.
You’re not just lining your eyes—you’re caring for the delicate skin around them.
Sustainable & Ethical Beauty
As with all Boom Beauty products, Pure Precision Eyeliner follows our commitment to clean, responsible beauty.
The pencil is made from sustainably harvested PEFC wood, and the packaging is FSC-certified and recyclable, ensuring we minimize our environmental footprint.
Plus, our products are cruelty-free and never tested on animals.
The Perfect Addition to Your Routine
Pure Precision Eyeliner is a must-have for anyone looking to enhance their eyes with ease and confidence.
Whether you’re a long-time Boom Beauty fan or new to our community, we invite you to experience the difference of a liner crafted specifically for mature skin.
Beautiful, effective, and skin-friendly—this is eyeliner, redefined.
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