Why We Made Pure Precision Eyeliner
A clean, comfortable eyeliner — designed for mature eyes.
Eyeliner is simple… until it isn’t.
Many Boom women told us they stopped wearing eyeliner altogether because it tugged on their lids, made their eyes look harsh, or smudged into fine lines halfway through the day. Others shared that they loved the idea of subtle definition — but traditional pencils simply weren’t made with mature eyes in mind.
We agreed.
So we created Pure Precision Eyeliner — a pencil that glides smoothly, enhances your natural eye shape, and feels comfortable on delicate, pro-age skin.
What Makes It Different?
Most eyeliners are built for younger skin: stiff formulas, heavy pigments, and drying waxes that skip across lids.
Pure Precision Eyeliner is different:
Cream-gel texture for tug-free application: Made with Castor Seed Oil, Candelilla Wax, and Carnauba Wax for a smooth, gentle glide.
Soft, natural-looking definition: Never harsh, never heavy — just a subtle, lifted look that complements silver hair, softer brows, and mature eye shapes.
All-day comfort + long wear: Smudge-resistant and crease-resistant, yet never tight or drying.
98% naturally derived + vegan: Clean ingredients your eyes will appreciate. No parabens, talc, or synthetic fragrance.
Regenerative, sustainable PEFC wood pencil: The barrel is made from responsibly harvested wood supporting long-term forest health and biodiversity. Beauty that honors your skin — and the environment.
The Shades: Designed for Real Life
Boom women told us they wanted shades that feel wearable, not overwhelming.
Jet Black — bold, crisp definition
Charcoal — soft black for a gentle, everyday look
Espresso Brown — warm, subtle, universally flattering
All three can create a defined line or a soft, blended look without effort.
How to Use It
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For definition: Trace along upper lash line; soften with a fingertip or brush.
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For a smoky look: Apply and blend before it sets.
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For lift: Add a tiny flick at the outer corner.
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For extra depth: Line the upper waterline.
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To remove: Use Boom’s Nourishing Rosehip Cleansing Oil — no rubbing.
Sustainable. Ethical. Clean.
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98% natural origin
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Vegan + cruelty-free
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PEFC-certified wood
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FSC-certified packaging
Beautiful on you — gentle on the planet.
Less Is More — Still Our Philosophy
Some customers asked whether adding eyeliner strays from Boom’s original “less is more” message.
Here’s our take:
"Less is more" is about intention — not restriction.
Pure Precision Eyeliner isn’t about adding more makeup. It’s about:
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Enhancing one feature you love
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Creating gentle definition without heaviness
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Making mature eyes look awake, lifted, and expressive
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Feeling like yourself — only brighter
If eyeliner has felt “too much” before, this one won’t.
We Made It for You
If you’ve ever avoided eyeliner because it felt too harsh, too tricky, or too drying, Pure Precision Eyeliner will change everything. It’s simple. It’s elegant. It’s designed for mature skin.
This is eyeliner, redefined.
We can’t wait for you to try it.
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