Pro-Age Revival: The Power of Subtlety with Pilar Gerasimo
Video By Pilar Gerasimo, in partnership with Boom Beauty
Shop The Product Pilar Mentions In This Pro-Age Revival Episode
In a world that rewards “more,” more coverage, more steps, more noise, Pilar’s message lands like a sigh of relief. Subtlety, she reminds us, isn’t the absence of effort; it’s the presence of intention. At Boom Beauty, we’ve always believed that makeup should never mask, it should express. Every swipe, dab, and blend is about revealing what’s real, not reinventing it. Pilar’s words echo something our founder, Cindy Joseph, lived by: beauty begins when you start celebrating, not concealing.
The Lesson Cindy Taught: Highlight, Don’t Hide
In her video, Pilar shares a makeup tip she learned directly from Cindy, one that changed the way she thought about beauty forever. Cindy encouraged women to choose one feature they love—their eyes, their lips, their skin’s natural glow—and let that be the focus. Not by covering up everything else, but by gently enhancing what’s already there.
When it came to eyeliner, Cindy’s trick was delightfully subtle: Instead of drawing a harsh line, she taught Pilar to create tiny dots right along the lash line, from underneath or above. Then, simply connect or smudge them for a soft, natural definition that makes the eyes come alive—without ever overpowering them. It’s a technique that embodies everything Boom stands for: thoughtful, confident, and real.
The Perfect Partner: Boom Pure Precision Eyeliner
When we created Pure Precision Eyeliner, we had Cindy’s philosophy in mind—intentional, effortless beauty for women who know that less is powerful.
This pencil was designed with both performance and principle in mind:
-
✨ 98% naturally derived ingredients that glide on smoothly, giving you time to draw, blend, or smudge before it sets.
-
🌿 The wood casing comes from sustainably managed forests where silviculture practices protect biodiversity and ensure long-term renewal.
-
💧 The formula balances creaminess with precision—enough softness to blend, enough staying power to last.
Everything about this pencil is intentional, from its eco-conscious design to its easy, elegant payoff. Whether you’re dotting along the lash line or softly smudging for definition, it’s your tool for subtle sophistication, exactly the way Cindy envisioned.
Subtlety as Strength
What Pilar and Cindy both understood is that subtlety doesn’t mean doing less, it means doing what matters most.
A touch of Pure Precision Eyeliner to define the eyes.
A swipe of Boomstick Color to revive the cheeks.
A glow of Boom Awaken to refresh the under eyes.
Together, these gestures form a language of confidence—a quiet, timeless beauty that says, I am here, as I am.
The Pro-Age Lesson
Subtlety is strength. It’s presence without performance.
And in a culture obsessed with youth and drama, choosing softness is a radical act.
When we learn to emphasize what’s natural instead of concealing what’s not, we begin to see the beauty in everything, our reflection, our years, and the lives we’ve lived.
As Pilar reminds us, sometimes the music isn’t better louder, the color isn’t better brighter, and the beauty that moves us most… is the one that whispers.
A Healthy Deviant's Take on Beauty
Pilar’s work through The Healthy Deviant is all about questioning cultural norms that diminish us, and beauty is no exception. From advertising tropes to anti-aging pressures, the noise is constant. But as Pilar says, “We don’t have to conform to youth ideals. We can just show up as who we are.”
At Boom Beauty, we believe the same. Our products, community, and purpose all exist to celebrate you—in every decade, in every role, and on every dance floor.
So the next time you're preparing for a special event, ask yourself:
How do I want to feel? What do I want to remember? Who do I want to be in that moment? Then, choose the look that lets you be fully there. No crying in the bathroom. Just joy, laughter, and confidence where it belongs—on your face and in your heart.
CHECK OUT OUR MOST POPULAR CONTENT
4 All Natural Ingredients Your Skin Will Love
5 Makeup Tips for Older Women
How to Shift Your Perspective on Aging
How to Make the Switch to All Natural Skincare
6 Tips for Taking Amazing Photos and Videos
Create Your Own Spa at Home
3 Things Every Woman Needs to Hear About Aging, Beauty and Life
