Pro-Age Revival: The Power of Subtlety with Pilar Gerasimo
Video By Pilar Gerasimo, in partnership with Boom Beauty
In the latest installment of Boom Beauty’s Pro-Age Revival Series, Pilar Gerasimo sits down to talk about one of the most transformative lessons she ever learned from our founder, Cindy Joseph. It’s not a new serum or a clever makeup hack; it’s a shift in focus that can completely change how you see yourself in the mirror.
This is a conversation about beauty, yes. But it’s also a conversation about perspective, compassion, and the freedom that comes when we stop treating our faces like a list of problems to be solved.
Shop The Product Pilar Mentions In This Pro-Age Revival Episode
Memorable Moments
Watch the full video above, or jump to a section that speaks to you:
0:06 – Focus redefined: Cindy’s most valuable lesson about attention and self-image.
1:00 – When flaws expand: Why zooming in can make imperfections feel overwhelming.
2:07 – Eyebrow rules, debunked: Pilar’s story of learning to let go of beauty “formulas.”
3:40 – The house analogy: Finding beauty in imperfection.
5:12 – Cindy’s brow tip: Harmony over rules.
6:39 – Enhancing with intention: Using lightweight definition without losing yourself.
7:46 – Questioning beauty rules: Why one-size-fits-all advice rarely serves us.
8:34 – What we focus on grows: How attention shapes perception.
9:51 – Seeing yourself as a whole: The ultimate beauty practice.
Cindy Joseph’s Most Powerful Beauty Lesson
Cindy Joseph was more than a makeup artist and model; she was a renegade who challenged an entire industry. She taught women everywhere to rethink the very idea of aging, turning it from something to hide into something to celebrate.
As Pilar recalls in this episode, Cindy’s greatest lesson wasn’t about a product or a tool. It was about focus.
“When we look in the mirror,” Pilar says, “we’ve been trained to zoom in on flaws. A wrinkle. A sunspot. A line out of place. But when you narrow in like that, those little things take up your whole vision. They grow bigger than life.”
Cindy urged women to flip that script, to stop seeing their faces as a collection of parts in need of fixing and instead to look at themselves as a whole, vibrant composition.
A Lesson in Eyebrows (and Life)
For Pilar, the lesson became clear during one of her many conversations with Cindy about eyebrows.
Like so many of us, she’d internalized “rules” about where brows should start and stop: nostril to corner of the eye, pencil straight across, all the geometry laid out in glossy magazines and tutorials.
But Cindy didn’t buy into those formulas. Instead, she asked Pilar a simple question: What do you actually want to project?
Eyebrows, Cindy explained, aren’t just about symmetry. They’re about expression. They’re part of the overall harmony of your face. And when you see your face in context, rather than as a checklist of flaws, your features stop looking like problems and start looking like personality.
The Beauty in Imperfection
Pilar compares this shift in perspective to her sister’s yoga studio renovated from an old garage. The studio had uneven floors, exposed beams, little quirks everywhere. If you zoomed in on the imperfections, you could find a thousand things “wrong.”
But when you stepped back, what you saw was charm. Personality. Character.
The same is true of our faces. If you obsess over every pore or line, you’ll find endless things to correct. But if you step back, soften your gaze, and look at yourself the way other people do—as a whole—you’ll see presence, vitality, and authenticity.
That’s real beauty.
Practical Wisdom for Everyday
Of course, Cindy’s pro-age philosophy wasn’t about ignoring self-expression. It was about choosing intentionally. If you want to define your brows, swipe on mascara, or add a hint of shimmer, do it because it feels fun, not because you think you have to.
As Pilar demonstrates in the video, a little lightweight Boom Brow mousse can enhance definition without hard edges. A touch of Boomstick Glimmer highlighter on the cheekbones can add lift without glitter. But none of it is about hiding. It’s about harmony.
It’s about asking yourself: How do I want to look today? What’s the occasion, the mood, the feeling I want to carry with me?
Pilar’s Brow Technique (Inspired by Cindy Joseph’s Philosophy)
Step 1: Start with your whole face.
Before reaching for a product, look at your entire face—not one “flaw.” Ask yourself how you want to look today and what you want to express.
Step 2: Lightly outline your natural shape.
Use a brow pencil to sketch your natural shape softly. You can gently extend the tail if it feels right for your face—without forcing geometry or making harsh lines.
Step 3: Add airy, natural definition.
Apply a lightweight brow mousse to float over brow hairs. It adds soft color, a touch of control, and can fill sparse spots while staying natural and breathable.
Step 4: Feather and blend.
Use a spoolie to soften the edges, lift the hairs, and blend everything together for the most authentic, feathery finish.
Step 5: Step back and take in the whole picture.
Look at your entire face again. The goal? To see yourself—just a little more polished, a little more expressive, never overdone.
“What we put our attention on grows,” Pilar says. “So let’s put our attention on our beauty, our vitality, our wholeness.”
The Pro-Age Takeaway
This is beauty on your terms. Not trends. Not rules. Not before-and-afters. Just you, choosing how you want to express yourself, honoring the harmony of your whole face, and seeing yourself through softer, kinder eyes.
Because aging isn’t about disappearing. It’s about showing up more fully. And when you shift your focus from flaws to wholeness, you don’t just change how you see yourself. You change how you carry yourself in the world.
✨ Try it for yourself:
Tomorrow morning, instead of zooming in on a wrinkle or a spot, step back. Look at your whole face. Look at your whole self. See what others already see: a woman who is vibrant, expressive, and beautifully, authentically herself.
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