Skip to content
Menu

Best Sellers

Boomstick Trio

Boomstick Trio®

View Product
Boomsilk

Boomsilk®

View Product
Brightening Under Eye Cream

Brightening Under Eye Cream

View Product
Boomstick Berry Rouge

Boomstick Berry Rouge®

View Product
Boom Nectar

Boom Nectar®

View Product
Boomstick Rose Nude

Boomstick Rose Nude™

View Product
  • Shop All
  • Boomsticks
  • Heritage Boomsticks
  • Makeup
  • Skincare
  • Haircare
  • Tools
  • Contact
  • Reviews
  • FAQ
  • About
Log in
  • Facebook
  • Instagram
  • TikTok
  • YouTube
BOOM! BeautyBOOM! Beauty
  • New
  • Shop
    • Boomsticks
    • Heritage Boomsticks
    • Skincare
    • Makeup
    • Tools
    • Haircare
    • Best Sellers
    • Shop All
  • Bundles
  • Blog
  • About Us
  • Reviews
Menu

Best Sellers

Boomstick Trio

Boomstick Trio®

View Product
Boomsilk

Boomsilk®

View Product
Brightening Under Eye Cream

Brightening Under Eye Cream

View Product
Boomstick Berry Rouge

Boomstick Berry Rouge®

View Product
Boom Nectar

Boom Nectar®

View Product
Boomstick Rose Nude

Boomstick Rose Nude™

View Product
  • Shop All
  • Boomsticks
  • Heritage Boomsticks
  • Makeup
  • Skincare
  • Haircare
  • Tools
  • Contact
  • Reviews
  • FAQ
  • About
Log in
  • Facebook
  • Instagram
  • TikTok
  • YouTube
Shop
Log in
Bag
Cart

Penny Reaves says she’s really lucky. 


“I've been very fortunate in my life to have many passions, from my children, who are now grown but still feel like my passion, to my careers,” Penny says.


This vibrant 70-year-old now owns and manages a horse farm in Texas where she also teaches riding. 


Penny says aging has brought her many gifts, including wisdom and perspective. 


“I've learned the beauty of breathing,” she says, “of letting go and of stopping to go, ‘Three minutes from now, three hours from now, three days from now, three weeks from now, will this really be that big of a deal?’”


Penny’s pro-age attitude also means she looks forward to a world of endless possibilities.


Find out what Penny thinks about age 70—and beyond—in the video below.  

Now it’s your turn… Has aging affected your feelings about change? Do you find it easier or more difficult to embrace change as you age? 

CHECK OUT OUR MOST POPULAR CONTENT

7 Makeup Tips for Glasses Wearers

Simplify Your Makeup with this Cosmetic

Pro-age Makeup Tips for Bold, Dazzling Eyes

5 Makeup Tips for Older Women

6 Tips for Taking Photos and Videos

What to Do About Dark Circles and Puffy Eyes

First Impressions: Boom Bright™ Mascara

6 Easy Tips for Lovely Lips After 50

Sign Up for 10% Off

Plus, be the first to know about exclusive deals, news, and launches.

Shop

  • Shop All
  • Best Sellers
  • New
  • Boomsticks
  • Heritage Boomsticks
  • Skincare
  • Makeup

About

  • About Us
  • Our Founder

Help

  • Returns
  • FAQ
  • Blog
  • Contact Us

Sign Up for 10% Off

Plus, be the first to know about exclusive deals, news, and launches.

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Follow us on social media!
© 2025, BOOM! Beauty. All rights reserved.
  • POS and Ecommerce by Shopify
  • Privacy Policy
  • Terms of Use
  • My Privacy Choices
  • Accessibility
Country/region
  • United States (USD $)
  • Afghanistan (USD $)
  • Åland Islands (USD $)
  • Albania (USD $)
  • Algeria (USD $)
  • Andorra (USD $)
  • Angola (USD $)
  • Anguilla (USD $)
  • Antigua & Barbuda (USD $)
  • Argentina (USD $)
  • Armenia (USD $)
  • Aruba (USD $)
  • Australia (USD $)
  • Austria (USD $)
  • Azerbaijan (USD $)
  • Bahamas (USD $)
  • Bahrain (USD $)
  • Bangladesh (USD $)
  • Barbados (USD $)
  • Belarus (USD $)
  • Belgium (USD $)
  • Belize (USD $)
  • Benin (USD $)
  • Bhutan (USD $)
  • Bosnia & Herzegovina (USD $)
  • Botswana (USD $)
  • Brazil (USD $)
  • British Virgin Islands (USD $)
  • Bulgaria (USD $)
  • Burkina Faso (USD $)
  • Burundi (USD $)
  • Cambodia (USD $)
  • Cameroon (USD $)
  • Canada (CAD $)
  • Cape Verde (USD $)
  • Caribbean Netherlands (USD $)
  • Central African Republic (USD $)
  • Chile (USD $)
  • China (USD $)
  • Colombia (USD $)
  • Comoros (USD $)
  • Côte d’Ivoire (USD $)
  • Croatia (USD $)
  • Cyprus (USD $)
  • Czechia (USD $)
  • Denmark (USD $)
  • Djibouti (USD $)
  • Dominica (USD $)
  • Dominican Republic (USD $)
  • Egypt (USD $)
  • El Salvador (USD $)
  • Equatorial Guinea (USD $)
  • Estonia (USD $)
  • Eswatini (USD $)
  • Ethiopia (USD $)
  • Faroe Islands (USD $)
  • Fiji (USD $)
  • Finland (USD $)
  • France (USD $)
  • French Guiana (USD $)
  • Gabon (USD $)
  • Georgia (USD $)
  • Germany (USD $)
  • Ghana (USD $)
  • Gibraltar (USD $)
  • Greece (USD $)
  • Greenland (USD $)
  • Grenada (USD $)
  • Guatemala (USD $)
  • Guernsey (USD $)
  • Haiti (USD $)
  • Hong Kong SAR (USD $)
  • Hungary (USD $)
  • Iceland (USD $)
  • India (USD $)
  • Indonesia (USD $)
  • Iraq (USD $)
  • Ireland (USD $)
  • Isle of Man (USD $)
  • Israel (USD $)
  • Italy (USD $)
  • Jamaica (USD $)
  • Japan (USD $)
  • Jersey (USD $)
  • Jordan (USD $)
  • Kazakhstan (USD $)
  • Kenya (USD $)
  • Kiribati (USD $)
  • Kosovo (USD $)
  • Kyrgyzstan (USD $)
  • Latvia (USD $)
  • Lebanon (USD $)
  • Lesotho (USD $)
  • Liberia (USD $)
  • Liechtenstein (USD $)
  • Lithuania (USD $)
  • Luxembourg (USD $)
  • Macao SAR (USD $)
  • Madagascar (USD $)
  • Malawi (USD $)
  • Malaysia (USD $)
  • Mali (USD $)
  • Malta (USD $)
  • Mauritania (USD $)
  • Mauritius (USD $)
  • Mayotte (USD $)
  • Mexico (USD $)
  • Moldova (USD $)
  • Monaco (USD $)
  • Mongolia (USD $)
  • Montenegro (USD $)
  • Montserrat (USD $)
  • Morocco (USD $)
  • Mozambique (USD $)
  • Namibia (USD $)
  • Nepal (USD $)
  • Netherlands (USD $)
  • New Caledonia (USD $)
  • New Zealand (USD $)
  • Nicaragua (USD $)
  • Niger (USD $)
  • Nigeria (USD $)
  • North Macedonia (USD $)
  • Norway (USD $)
  • Oman (USD $)
  • Pakistan (USD $)
  • Panama (USD $)
  • Papua New Guinea (USD $)
  • Peru (USD $)
  • Philippines (USD $)
  • Poland (USD $)
  • Portugal (USD $)
  • Qatar (USD $)
  • Réunion (USD $)
  • Romania (USD $)
  • Russia (USD $)
  • San Marino (USD $)
  • São Tomé & Príncipe (USD $)
  • Saudi Arabia (USD $)
  • Senegal (USD $)
  • Serbia (USD $)
  • Seychelles (USD $)
  • Singapore (USD $)
  • Slovakia (USD $)
  • Slovenia (USD $)
  • South Africa (USD $)
  • South Korea (USD $)
  • Spain (USD $)
  • Sri Lanka (USD $)
  • St. Barthélemy (USD $)
  • St. Kitts & Nevis (USD $)
  • St. Lucia (USD $)
  • St. Martin (USD $)
  • St. Vincent & Grenadines (USD $)
  • Sudan (USD $)
  • Suriname (USD $)
  • Svalbard & Jan Mayen (USD $)
  • Sweden (USD $)
  • Switzerland (USD $)
  • Taiwan (USD $)
  • Tanzania (USD $)
  • Thailand (USD $)
  • Togo (USD $)
  • Tonga (USD $)
  • Trinidad & Tobago (USD $)
  • Tunisia (USD $)
  • Türkiye (USD $)
  • Turks & Caicos Islands (USD $)
  • Ukraine (USD $)
  • United Arab Emirates (USD $)
  • United Kingdom (GBP £)
  • Vanuatu (USD $)
  • Vietnam (USD $)
  • Wallis & Futuna (USD $)
  • Zambia (USD $)
  • Choosing a selection results in a full page refresh.
Item Added to cart