Menopause Awareness Month: Cindy Joseph's Story

October is Menopause Awareness Month, and there's no better time to highlight the unique beauty needs that come with this phase of life.

At Boom, we believe in ageful beauty—working with your skin as it changes, not against it.

Our founder, Cindy Joseph, was a pioneer in this mindset, offering straightforward advice and products designed specifically to support your skin's maturation journey.  

Cindy Joseph's Journey: A Beauty Icon for All Ages

Cindy Joseph's story is not just about skincare—it's about redefining beauty standards.

After a 25-year career as a makeup artist, Cindy was scouted as a model at age 49, rocking silver hair and a fresh-faced look. She built Boom Beauty on the belief that women should look and feel great at any age, without hiding their natural beauty.

  

Cindy was a passionate advocate for women, encouraging them to embrace their individuality and use their voices to make a difference. She believed that true beauty came from confidence and authenticity, urging women to reject societal pressures and own their natural look.

Cindy inspired women to live life fully, prioritize what makes them happy, and redefine beauty in their own way. Through her leadership and vision, she empowered women to not only feel confident in their appearance but also to affect positive change in their communities and beyond.

Like many women, Cindy experienced the skin changes that come with menopause—dryness, loss of elasticity, and fine lines.

Instead of trying to reverse the clock, Cindy embraced products that supported her skin’s evolving needs.

She created Boom Beauty to give women easy-to-use, minimalist solutions that enhance, rather than cover up.

Thinning and Sagging: Collagen production decreases during menopause, causing the skin to lose firmness, leading to sagging, fine lines, and wrinkles.

Sensitivity: Hormonal changes can make your skin more reactive, meaning you might experience redness, irritation, or even adult acne.

  

While these changes are natural, there are simple ways to support your skin through this phase with the right practices and products.

Cindy’s Top Tips for Menopausal Skin

Cindy believed in nourishing your skin with what it truly needs, especially during menopause. Here are her top skincare tips to help you feel confident in your skin as it changes:

  

Hydrate, Hydrate, Hydrate!

Menopausal skin tends to be drier, so hydration is key. Drink plenty of water throughout the day and choose products that lock in moisture.

Cindy's Tip: Boomsilk is the perfect moisturizer for menopausal skin. It’s lightweight but deeply hydrating, absorbing quickly without leaving a greasy finish. It contains just three ingredients: organic olive oil, beeswax, and honey that nourish dry skin and leave you glowing.

Simplify Your Routine

During menopause, less is more. Your skin can become more sensitive, so stick to a streamlined skincare routine that includes gentle, hydrating products.

Avoid harsh chemicals and fragrances that can irritate.

Cindy's Tip: Nourishing Rosehip Cleansing Oil is a gentle daily cleanser that won’t strip your skin of its natural oils.

It effectively removes stubborn eye makeup and infuses your skin with moisture while it cleans, making it ideal for sensitive, menopausal skin.

Boost Your Glow with Color and Moisture

Cindy was a big believer in keeping makeup natural and flattering. Instead of heavy foundations that can settle into fine lines, opt for products that add color and glow without weighing down your skin.

Cindy's Tip: Boomstick Trio offers a hydrating, natural-looking finish that works with your skin, not against it.

The multitasking Boomstick Glo is perfect for adding moisture, while Boomstick Color gives your cheeks a healthy flush that looks great on any skin tone, and Boomstick Glimmer delivers a subtle radiance.  

Sun Protection is Non-Negotiable

Menopausal skin is more prone to damage from the sun due to its thinning and loss of collagen. Daily sun protection is essential to prevent further signs of aging.

Cindy's Tip: Use a broad-spectrum SPF every day, even in cloudy weather.

Boom Sun SPF 30 Daily Sunscreen contains natural plant extracts and oils to nourish your skin while protecting it. The moisturizing formula is non-greasy and won't leave a chalky white cast.  

Self-Care is More Than Skin Deep

Cindy understood that true beauty comes from feeling good in your skin, and self-care is a big part of that.

Don’t just focus on the products—take time for yourself, prioritize sleep, and find ways to manage stress.

Embracing Ageful Beauty

Menopause is a natural part of life, and with the right skincare routine, your skin can continue to look vibrant and healthy.

Cindy Joseph built Boom Beauty with the belief that women should feel good in their own skin at every stage of life.

With Cindy’s tips, you can support your skin through menopause, feeling confident, glowing, and as beautiful as ever.

  

This Menopause Awareness Month, we’re celebrating Cindy’s legacy and helping women everywhere navigate this time with easy, ageful solutions that help you look and feel like the best version of yourself.

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