LaJuan Carter on Aging Boldly, Living Fully, and Her New Favorite Boomstick Shades
Boom Ambassador, singer-songwriter, vocal coach, and lifelong beauty minimalist LaJuan Carter has been with BOOM for years — and her love for pro-age, honest beauty just keeps growing.
She first discovered BOOM after watching a video from our founder, Cindy Joseph, and instantly felt something click.
“LaJuan says, ‘That’s when I was sold. I felt compelled to try and support a brand that promoted this type of authenticity and honesty.’”
Today, she’s sharing two brand-new videos — her updated Boomstick Trio routine and her three favorite new Boom Blush & Lip shades. And as always, LaJuan keeps it real, joyful, and wonderfully her.
“I feel healthy. I feel genuine. I feel great — inside and out.”
LaJuan’s beauty routine has always centered around authenticity: enhancing what’s already there, celebrating real skin, and embracing the glow that comes from being fully yourself.
Even as a performer who has worked with icons like Stevie Wonder and Celine Dion, she still chooses simplicity.
“If I’m doing a live performance or TV, I might add foundation or powder. But every other day? This is it. This is my look for the day, the week… probably the year,” she laughs.
Everything she uses fits neatly into her Boomstick Trio bag — her on-the-go toolkit for effortless radiance.
LaJuan’s Daily Boomstick Trio Routine
LaJuan walks through her everyday Trio ritual, starting with her favorite first step:
1. Boomstick Glo™ — “Moisture exactly where I need it.”
She applies Boomstick Glo, our certified organic moisturizer, anywhere her skin needs hydration: around the eyes, cheeks, lips, and dry spots.
Formulated with:
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Organic Olive Oil for deep hydration
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Organic Sea Buckthorn Oil for antioxidant nourishment
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Organic Honey to lock in moisture
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Kokum Butter for softening without clogging
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Vitamin E for elasticity and protection
“It reminds me of a cocoa butter stick,” she says. “I dab it wherever my skin needs to feel moisturized.”
2. Boomstick Color™ — “Warmth, depth, and a natural pop.”
LaJuan loves the sheer, berry tint of Boomstick Color — and especially loves how she can layer it to build the intensity she wants.
“Don’t be fooled by how dark it looks. It’s sheer. If you want more depth, put more on,” she explains.
She applies it on her cheeks, lips, and anywhere she wants “a little pop of color.”
“It doesn’t feel gunky,” she adds. “It just feels like more moisture.”
3. Boomstick Glimmer™ — “My favorite… I wear it everywhere.”
Her all-time favorite step.
“I wear Boomstick Glimmer all the time,” she says. “Grocery store… boppin’ around town… anywhere. It gives me a little pop and sparkle.”
She applies it:
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Down the bridge of her nose
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On her cheekbones
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Beneath her brows
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On eyelids
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Even on the center of her forehead
Anywhere she wants to brighten — beautifully and naturally.
LaJuan’s Three Favorite New Boomstick Shades
1. Peony Pink — “A beautiful pop of soft pink.”
LaJuan adores Peony Pink for its gentle, glowing brightness.
“It’s a beautiful light pop of pink,” she says. “I put it on my lips and cheeks… it gives me color without feeling over made-up. Just glowy and colorful.”
2. Parisian Red — “A brilliant red I finally love.”
Finding a red she loves hasn’t always been easy, until now.
“This red looks fantastic on my brownish-olive skin,” she explains. “Not over-dramatic… just colorful and wonderful.”
She even layers it on top of Peony Pink for a custom tone.
3. Bronze — “My contour… my soft tan… my everything.”
“This one is almost like a contour for me.”
She applies Bronze:
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Under her cheekbones for definition
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On her eyelids
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Blended into the outer edges of her blush shades
“It’s like a glowy tan,” she says. “It’s perfect.”
Why LaJuan Loves BOOM
For her, BOOM isn’t just about products — it’s a philosophy.
Pro-Age = Pro-Wisdom
“Every experience has a lesson,” she says. “We carry that wisdom with us.”
Pro-Age = Pro-Now
“Not chasing who you were 20 years ago… not fearing who you’ll be 20 years from now… being present.”
Pro-Age = Pro-Self
"If we don’t take care of our physical, emotional, and mental health, we won’t be our best selves.”
Her message is simple. The more you love who you are today, the more radiant you become.
Now it’s your turn…Are you feeling pro-wisdom, pro-now, or pro-self these days?
Tell us in the comments because your perspective might be exactly what another woman needs to read today.
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