VROOM… The Sound of a Revolution: Cindy Joseph’s Pro-Age Plate and the Power of Owning Your Age

If you’ve been with us for a while, you know that Boom Beauty isn’t just about products—it’s about perspective. It’s about rewriting the story that says aging is something to hide, rather than something to celebrate. And no one embodied that message more boldly—or joyfully—than our founder, Cindy Joseph.

Cindy didn’t just talk the pro-age talk—she drove it. Literally.

This custom New York license plate hung proudly on her car, flashing a bright and beautiful message to everyone in her lane: PRO-AGE. And if that didn’t turn heads, her radiant smile surely did. This wasn’t just a vanity plate. It was a moving billboard for a mindset that’s changing the world.

At Boom, we believe that age isn’t something to overcome, it’s something to embrace. Cindy championed this every day, in every way. Whether she was modeling for a new campaign, creating products that encouraged joy, or simply enjoying the beauty of her own life, she reminded us all that getting older is a gift and that confidence, wisdom, and vitality only grow with time.

And this plate? It wasn’t just metal and paint. It was the sound of a revolution.

VROOM

The sound of joy behind the wheel.

The sound of saying yes to life.

The sound of a woman choosing visibility, vibrance, and vitality—at every age.

So here’s our question to you:

Is there something you’re so passionate about that you’d put it on your license plate?

Or maybe you’ve had an eye-opening conversation about aging lately—what came up for you?

We’d love to hear your story. Cindy’s legacy lives on in every woman who chooses to celebrate her age, her experience, and herself, fully and unapologetically. Leave a comment below or share with us on Instagram.